The scope of User Experience (UX) encompasses the entire service journey for both digital and physical products.  Yet, most products and design decisions are still optimized for the “average user” who is typically young, healthy, and distraction-free. 

This session introduces a 3A’s framework – Age, Ailments, and Atmosphere – as a holistic approach for building inclusive systems, services, and environments.  

– Age: designing for the cognitive and physical changes across the entire lifespan to ensure product longevity.

– Ailments: addressing the spectrum of temporary, situational, and permanent (dis-)abilities to capture underserved markets.

– Atmosphere: Understanding the contextual environment and how it creates situational impairments, preventing capability failure under duress.

Attendees will gain an actionable framework that transforms “accessibility” from a compliance cost into a competitive capability, driving ROI, loyalty, and new market opportunities.

LEARNING OBJECTIVES

articulate the business case for resilient design

understand the impact of age, ailments, and atmosphere

identify opportunities by developing contextual scenarios