Speak at BBC 2027
Call for Speakers for Building Business Capability 2027
The format will be two days of conference sessions, and a day of Tutorials either side (8, 3 hour in-depth sessions per tutorial day) .
Deadline for Tutorial submissions: September 4, 2026
Deadline for Conference Session submissions: September 11, 2026.
Speakers will be notified by: October 30, 2026
After the deadline for Conference Session submissions has passed, you may still submit and be considered as a replacement speaker, in case any of the selected speakers drop out for any reason.
Why Speak at BBC?
Help Design the Future of Adaptive Organizations
Business is changing faster than ever.
AI is reshaping how organizations operate. Customer expectations continue to evolve. Competitive advantage increasingly depends on an organization’s ability to continuously adapt.
The question isn’t whether organizations will change.
It’s who will help design that change.
Building Business Capability (BBC) is where business analysts, business architects, product leaders, process professionals, enterprise architects and transformation leaders come together to learn how to design organizations that thrive in an AI world.
We’re looking for practitioners, innovators and leaders who can share practical ideas, proven approaches and real-world lessons that help attendees return to work ready to create measurable business value.
If you’ve helped your organization rethink how business works, connect strategy to execution, redesign an operating model, successfully adopt AI, or deliver meaningful transformation, we’d like to hear your story.
Design – Transform – Perform
Every BBC session should help attendees strengthen one of three essential organizational capabilities.
DESIGN
How organizations intentionally create value.
Example topics:
- Enterprise Design
- Business Architecture
- Capability Planning
- Operating Models
- Organization Design
- Experience Design
- Customer Journey Design
- Service Design
- Value Streams / Process Design
- Semantic Design
- Business Vocabulary
- Enterprise Ontology
- Knowledge Graphs
- Semantic Models
- Information Architecture
Great AI solutions start with great business design. That includes designing the language, concepts and relationships AI relies on to create better business outcomes.
TRANSFORM
How organizations successfully deliver change.
Example topics:
- Business Analysis
- Product Management
- Process Improvement
- Human-AI Collaboration AI
- Transformation Leadership
PERFORM
How organizations sustain and improve business performance.
Example topics:
- Strategy Execution
- Decision Intelligence
- Performance Management
- Value Realization
- Operational Learning
- Continuous Improvement
What Makes a Great BBC Session?
BBC attendees are experienced professionals.
They value substance over theory.
Evidence over hype.
Practical application over promotion.
The strongest submissions typically include:
- Real-world case studies with measurable outcomes
- Practical frameworks, techniques and tools
- Lessons learned—including failures and unexpected discoveries
- Interactive experiences that engage participants
- Examples of AI creating measurable business value
- Approaches that connect strategy, architecture, analysis, process, product and execution
Every attendee should leave thinking:
“I can use that on Monday.”
Who Should Submit?
We welcome submissions from professionals working across the Design. Transform. Perform. lifecycle, including:
Design
- Business Architects
- Enterprise Architects
- Capability Modelers
- Organization Design Professionals
- Customer Journey & Service Designers
Transform
- Business Analysts
- Product Leaders
- Process & Operational Excellence Professionals
- AI Transformation Practitioners
- Transformation Leaders
Perform
- Strategy & Operations Leaders
- Decision Intelligence Professionals
- Performance Improvement Leaders
- Executives responsible for organizational capability
If your work helps organizations become more adaptive, we’d like to hear from you.
P.S. – Tell Your Colleagues! Do you know qualified colleagues who would make great speakers? Please click here to forward this message to a friend and invite them to submit their Presentation Abstract for consideration. Thanks!
What We Mean by AI
BBC is interested in practical AI—not speculation.
We’re looking for real-world experiences demonstrating how AI helps organizations create measurable business value.
We’re especially interested in:
- Human-AI collaboration
- Operating model redesign
- AI governance
- Business Analysis for AI
- Decision Intelligence
- AI-enabled customer experiences
- Lessons learned from implementation
Sessions focused primarily on AI predictions, technology demonstrations or product features without clear business outcomes are unlikely to be selected.
Presentation Formats
Interactive Tutorials (3 hours)
Hands-on learning experiences that build practical skills participants can immediately apply.
Conference Sessions (45-55 minutes)
Insightful presentations featuring practical techniques, case studies and actionable lessons.
Immersive Experiences
Highly interactive sessions where participants actively engage through simulation, role play, facilitated collaboration or experiential learning.
Practitioner First
BBC is built by practitioners, for practitioners.
Product pitches, sales presentations and vendor-led marketing sessions will not be accepted.
If your presentation references a product or platform, the emphasis must remain on the business challenge, lessons learned and measurable outcomes—not the technology itself.
Reviewed by Practitioners
Every submission is reviewed by the BBC Program Council—a group of respected industry leaders committed to maintaining the practical, high-quality learning experience that defines BBC.
- Roger Burlton, Founder, Process Renewal Group
- Jared Gorai, CBAP, Director, Chapters & Member Engagement, IIBA
- Gladys Lam, Co-Founder & Principal, Business Rule Solutions, LLC
- Ronald G. Ross, Co-Founder & Principal, Business Rule Solutions, LLC
The Program Council places higher value on presentations that provide:
- High quality content, including: title, session description and learning objectives
- New information, emerging and/or innovative approaches, practices or techniques
- Case studies, success stories & lessons learned by the organization itself
- Specialized topics related to key practice areas of the conference
Share your experience.
Help others build adaptive organizations.
Join the community designing the future of business.
Design. Transform. Perform.
**DIRECT AN IMMERSIVE MULTI-HOUR SESSION. SET THE STAGE. CALL THE SHOTS.**
Suggest some scenario(s) for participants to engage with each other in groups to develop, under your direction and guidance, in an indepth multi-hour session.
Submissions will be selected on the basis of:
* Topics of greatest relevance to BBC attendees.
* Most original/dynamic scenarios and staging.
* Highest potential for learning through enactment.
* Clear potential for active learning.
Feeling theatric? Here’s your chance to play director at BBC!
Hints & Tips for Writing Your Abstract
Imagine yourself an attendee sitting in the audience when you give your presentation. What would you like to hear (or not)? What would make a positive impression and make you feel your time well-spent? Consider those questions carefully when you write your abstract.
For starters two quick rules: Don’t be commercial, and don’t overuse buzzwords. Both will lessen your chances of being accepted.
Say enough, but don’t say too much. One sentence – or a list of bullets – is definitely not enough. More than 100 words is usually too much. To optimize your chances, express your message fully but succinctly.
How to maximize your chances of acceptance? Value-add is a must. The audience wants actionable content – stuff they can apply to make a difference. What do you know that can be useful? How can they apply it? Talking about case studies is always good. So is ROI.
P.S. The Program Committee would prefer the abstract in your owns words, not written by generative AI.