Building Business Capability Conference - June 9-12, 2025

Building Business Capability 2025
Immerse Yourself - Engage & Excel!

June 9-12, 2025 l Sheraton Phoenix Downtown, Phoenix, AZ

BBC is coming to Phoenix, AZ in 2025!

2025's Theme: Immerse Yourself - Engage & Excel!

BBC 25’s theme reflects the rave reviews that the 2024 attendees gave the newly developed interactive sessions in the 2024 agenda. The value derived from carefully curated face-to-face immersive sessions is hard to replicate outside live, in-person events and the 2025 agenda will have even more engaging, fun, high-impact learning experiences.

Building Business Capability is the only conference that enhances your ability to advance People, Product, Data, and Knowledge, to build your core leadership skills, to create a customer centric organization, and to deliver digital transformation. Join BBC25 to super-charge your career.

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2025 Featured Tutorials

Monday, June 9, 2025
Elicitation of the “real” needs

Languages:

Elicitation of the “real” needs

Date:

Monday, June 9, 2025

Time:

1:30 pm

Summary:

The term “elicitation” means to bring out, or expose. The requirements of a project are often hidden and must be elicited to be understood, analyzed, and validated by the stakeholders.

To act as a Business Analyst, the professional must be able to obtain this information from different elicitation techniques. Many of those will involve a complexity of communication and consideration of cultural, behavioral, and psychological factors.

This practical workshop applies the techniques of Stakeholder Analysis and Interviews for a study case of improvement in recyclable waste collection in the city of São Paulo. Attendees assume the role of a company hired by the city hall to investigate the context, understand the expected outcomes, and map the requirements for a successful project. The instructor makes use of theatrical techniques of role-playing characters to simulate interview and meeting situations.

LEARNING OBJECTIVES

  • Conduct investigative elicitation techniques.
  • Understand effective communication as an essential competence for elicitation.
  • Experience and overcome communication problems with different interviewees’ profiles in case studies with characters played by the instructor.
Thursday, June 12, 2025
Human Change Un-Squeezed: Swap Confusion and Resistance for Cohesion and Human-Friendly Results in the Age of AI

Languages:

Human Change Un-Squeezed: Swap Confusion and Resistance for Cohesion and Human-Friendly Results in the Age of AI

Date:

Thursday, June 12, 2025

Time:

9:00 am

Summary:

In a world where technology—especially AI—is reshaping the workplace, it’s no surprise that change can feel overwhelming. This session, Human Change Un-Squeezed, equips you to navigate this uncharted terrain with clarity and purpose, transforming resistance and confusion into trust, cohesion, and results that are both effective and human-friendly.

We’ll begin by exploring how our brains naturally react to change, especially under the pressures of AI integration. Understanding the neurology behind change responses is crucial: it sheds light on why teams may resist and reveals strategies to foster adaptability. Next, we’ll dive into the principles of co-creation, a powerful approach that transforms change from something imposed to something shared. Discover how involving your team in the AI transition can turn hesitancy into commitment, creating a strong foundation for sustainable success.

You’ll then get hands-on with the Change Adoption Canvas, a practical tool to build trust and clarity. Through this exercise, you’ll learn to map out change impacts, align team goals, and address concerns, making AI-driven change manageable and even exciting. Finally, we’ll reflect on how to un-squeeze change within yourself—how to manage your own reactions and lead by example as technology transforms your organization.

By the end of this session, you’ll have both the insights and tools to not only navigate AI-driven change but to lead it confidently, ensuring that your team feels empowered and engaged. Let’s chart a course from confusion to cohesion, unlocking the potential for growth and success in this new era of work.

This session offers a simple guide from chaos and confusion to a future of cohesion, clarity, and human-centered results in an AI-infused world. Join us to explore how to harness the power of collective human insight into meaningful and sustainable transformation.

LEARNING OBJECTIVES

  • Understand the Neurology of Change in the Human Brain
  • Master the Key Principles of Co-Creation to Swap Resistance for Results
  • Get Hands-On with a Tool to Boost Trust, Clarity, and Commitment
  • Identify How to Un-Squeeze Change in Yourself
Monday, June 9, 2025
Unlocking Transformation: A Practical Guide to AI Technologies

Languages:

Unlocking Transformation: A Practical Guide to AI Technologies

Date:

Monday, June 9, 2025

Time:

1:30 pm

Summary:

We want to live in a world in which AI and Machine Learning propel our workforce’s productivity and elevate the customer experience in our businesses. We can, and we will…but how?

Join our workshop to embark on an insightful journey through the core concepts of AI, NLP, and ML. Led by an experienced AI/ML expert, this ‘AI Crash Course’ will unravel the strengths, flaws, limitations, and capabilities of these technologies.

By the end of the workshop, you’ll not only understand the fundamentals but also gain practical strategies and tools to drive your business transformation through the effective integration of AI technologies and Change Management. Be prepared to unlock new possibilities and shape the future of your organization with AI.

LEARNING OBJECTIVES

  • Dive into an “AI Crash Course” to gain a comprehensive understanding of fundamental concepts underpinning AI/NLP/ML.
  • Learn about the strengths, flaws, limitations and capabilities of AI technologies.
  • Understand the workforce’s consequential fears with AI technologies and equip team for the digital transformation.
Thursday, June 12, 2025
Deriving the Highest Value through Design Thinking

Speaker/s:

Rochelle Tan

Languages:

Deriving the Highest Value through Design Thinking

Date:

Thursday, June 12, 2025

Time:

1:30 pm

Summary:

Are you ready to transform the way you gather and manage requirements? Join our Design Thinking workshop, where innovation meets empathy! In today’s fast-paced business world, understanding and prioritizing customer needs is essential. Let’s dive into the exciting realm of Design Thinking—a methodology that keeps the customer at the heart of every decision.

This workshop will reshape your approach to requirements elicitation, prioritization, and management. You’ll learn to use powerful tools to uncover, define, and prioritize high-value requirements. With a hands-on approach, you’ll gain the skills to lead impactful Design Thinking workshops that engage customers and stakeholders in identifying what truly matters.

Embark on this journey toward customer-centric success with us! Let’s empower each other through education and practical insights.

LEARNING OBJECTIVES

  • Take a customer-centric approach to requirements elicitation and management
  • Leverage tools that will help discover, define, and prioritize the highest requirement value
  • Gain hands-on experience to facilitate design thinking workshops to engage customers and other stakeholders in establishing the most important requirements.
Thursday, June 12, 2025
Pulse Check: A Lean Approach to Process Optimization

Languages:

Pulse Check: A Lean Approach to Process Optimization

Date:

Thursday, June 12, 2025

Time:

1:30 pm

Summary:

In today’s fast-paced business environment, companies face increasing pressure to optimize operations, reduce waste, and enhance customer satisfaction. This Lean Business Challenge is an immersive, hands-on workshop designed to equip participants with practical skills in applying Lean principles to re-engineer business processes. Using a dynamic and interactive format, participants will be tasked with transforming a fictional operation into a model of excellence.

Participants will navigate through various scenarios, identifying and eliminating different types of waste, optimizing key processes, and ensuring that improvements are sustained. This session will not only provide a thorough understanding of Lean tools and techniques but will also emphasize the importance of continuous improvement and standardization in maintaining operational excellence. This session offers a comprehensive view of how different components of a business interact and affect overall performance.

LEARNING OBJECTIVES

Participants will…

  • learn to identify process waste
  • learn how making small improvements can impact customer satisfaction, business operations, and process optimization
  • will experience using these techniques in a fun, hands-on, and interactive demonstration
Monday, June 9, 2025
Translating architecture to execution – realizing strategic intention

Speaker/s:

Lynn Almoro

Languages:

Translating architecture to execution – realizing strategic intention

Date:

Monday, June 9, 2025

Time:

1:30 pm

The Venue 2025

Sheraton Phoenix Downtown, Phoenix, AZ

Building Business Capability 2025 will be hosted at the Sheraton Phoenix Downtown, Phoenix, AZ from Monday, June 9 – Thursday, June 12, 2025.

Have Questions?

Probably you find the answer(s) below!

  • When and where does the conference take place?

    Building Business Capability 2025 will take place live at the Sheraton Phoenix Downtown, Phoenix, AZ from Monday, June 9 – Thursday, June 12, 2025. A block of bedrooms has been reserved at the hotel.

  • Does BBC offer Professional Development Units (PDU’s)/Continuing Development Units (CDU’s) from IIBA?

    Yes, all education is approved for up to 28 CDU’s toward recertification (though not for PDU’s for certification). Contact the IIBA to get more details: [email protected]

  • What topics does the conference cover?

    The agenda is extensive! So to enable you to navigate according to your interests and current challenges we’ve grouped the sessions into Tracks and Trails.
    The Tracks include:

    • Building People Capability
    • Building Product Capability
    • Building Data Capability
    • Building Knowledge Capability
    • Foundational
    • Practitioners Chat
    • High Impact Techniques

    The key concepts of Business Analysis, Business Architecture, Business Design, Business Leadership, and Everyday AI run as Trails across all the Tracks.

    Sessions at BBC drill into the practical deployment of a wealth of concepts vital to competitiveness for modern organizations including:

    • Alignment
    • Burn Out
    • Business Acumen
    • Business Agility
    • Business Capabilities
    • Business Metrics & KPIs
    • Business Metrics design
    • Business Process Architecture
    • Business Vocabulary
    • Center of Excellence
    • Change management
    • Chatbots
    • Collaboration
    • Competition
    • Compliance
    • Concept Models
    • Content Management
    • Conversations
    • Culture Change
    • Customer Experience
    • Data Architecture
    • Data Culture
    • Data Design
    • Data lineage
    • Data Literacy
    • Data Quality
    • Data-Driven Decision Making
    • Decision Models
    • Design Thinking
    • Digital Journeys
    • Digital Transformation
    • Discoverability
    • Enterprise Design
    • Facilitation
    • Fostering Innovation
    • Glossaries
    • Governance
    • Impact analysis
    • Incentives
    • Knowledge Management
    • Managing Churn
    • Motivation
    • MVPs
    • Organization design
    • Policies & Rules
    • Portfolio Prioritization
    • Practical Use of Ontologies
    • Process design
    • Product Design
    • Product Ownership
    • Product performance
    • Remote & Hybrid Work
    • Team leadership
    • Team Skillsv
    • Tech Debt
    • Traceability
    • Up-Skilling
    • UX Design
    • Value Chains
    • Value Streams

    So whether you are a Business Analyst, Business Architect, Process, Product or Design Manager, or Data Professional you’ll find insight and inspiration to take back to your desk.

     

  • Are discounted tickets available?

    IIBA Members receive a discount on the ticket price.  Full details in the members’ area on the IIBA website. See details on other discounts on the registration page.

  • How do I apply to speak at BBC?

    The call for speakers opens in July each year for the following year’s conference and runs until early September. You’ll find a link to it under “Speakers” on the top menu.

  • Where can I get other questions answered?

    Questions about registration? See here or email: [email protected]

    Questions about sponsoring/exhibiting? See here or email: [email protected]

    Questions about speaking? See here.

    Questions about partnering to help promote BBC? Email: [email protected]

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