Building Business Capability 2025

Immerse Yourself - Engage & Excel!

June 9-12, 2025 l Sheraton Phoenix Downtown, Phoenix, AZ

The term “elicitation” means to bring out, or expose. The requirements of a project are often hidden and must be elicited to be understood, analyzed, and validated by the stakeholders.

To act as a Business Analyst, the professional must be able to obtain this information from different elicitation techniques. Many of those will involve a complexity of communication and consideration of cultural, behavioral, and psychological factors.

This practical workshop applies the techniques of Stakeholder Analysis and Interviews for a study case of improvement in recyclable waste collection in the city of São Paulo. Attendees assume the role of a company hired by the city hall to investigate the context, understand the expected outcomes, and map the requirements for a successful project. The instructor makes use of theatrical techniques of role-playing characters to simulate interview and meeting situations.

LEARNING OBJECTIVES

• Conduct investigative elicitation techniques.
• Understand effective communication as an essential competence for elicitation.
• Experience and overcome communication problems with different interviewees’ profiles in case studies with characters played by the instructor.

In a world where technology—especially AI—is reshaping the workplace, it’s no surprise that change can feel overwhelming. This session, Human Change Un-Squeezed, equips you to navigate this uncharted terrain with clarity and purpose, transforming resistance and confusion into trust, cohesion, and results that are both effective and human-friendly.

We’ll begin by exploring how our brains naturally react to change, especially under the pressures of AI integration. Understanding the neurology behind change responses is crucial: it sheds light on why teams may resist and reveals strategies to foster adaptability. Next, we’ll dive into the principles of co-creation, a powerful approach that transforms change from something imposed to something shared. Discover how involving your team in the AI transition can turn hesitancy into commitment, creating a strong foundation for sustainable success.

You’ll then get hands-on with the Change Adoption Canvas, a practical tool to build trust and clarity. Through this exercise, you’ll learn to map out change impacts, align team goals, and address concerns, making AI-driven change manageable and even exciting. Finally, we’ll reflect on how to un-squeeze change within yourself—how to manage your own reactions and lead by example as technology transforms your organization.

By the end of this session, you’ll have both the insights and tools to not only navigate AI-driven change but to lead it confidently, ensuring that your team feels empowered and engaged. Let’s chart a course from confusion to cohesion, unlocking the potential for growth and success in this new era of work.

This session offers a simple guide from chaos and confusion to a future of cohesion, clarity, and human-centered results in an AI-infused world. Join us to explore how to harness the power of collective human insight into meaningful and sustainable transformation.

LEARNING OBJECTIVES

• Understand the Neurology of Change in the Human Brain
• Master the Key Principles of Co-Creation to Swap Resistance for Results
• Get Hands-On with a Tool to Boost Trust, Clarity, and Commitment
• Identify How to Un-Squeeze Change in Yourself

Are you ready to transform the way you gather and manage requirements? Join our Design Thinking workshop, where innovation meets empathy! In today’s fast-paced business world, understanding and prioritizing customer needs is essential. Let’s dive into the exciting realm of Design Thinking—a methodology that keeps the customer at the heart of every decision.

This workshop will reshape your approach to requirements elicitation, prioritization, and management. You’ll learn to use powerful tools to uncover, define, and prioritize high-value requirements. With a hands-on approach, you’ll gain the skills to lead impactful Design Thinking workshops that engage customers and stakeholders in identifying what truly matters.

Embark on this journey toward customer-centric success with us! Let’s empower each other through education and practical insights.

LEARNING OBJECTIVES

• Take a customer-centric approach to requirements elicitation and management
• Leverage tools that will help discover, define, and prioritize the highest requirement value
• Gain hands-on experience to facilitate design thinking workshops to engage customers and other stakeholders in establishing the most important requirements.

In today’s fast-paced business environment, companies face increasing pressure to optimize operations, reduce waste, and enhance customer satisfaction. This Lean Business Challenge is an immersive, hands-on workshop designed to equip participants with practical skills in applying Lean principles to re-engineer business processes. Using a dynamic and interactive format, participants will be tasked with transforming a fictional operation into a model of excellence.

Participants will navigate through various scenarios, identifying and eliminating different types of waste, optimizing key processes, and ensuring that improvements are sustained. This session will not only provide a thorough understanding of Lean tools and techniques but will also emphasize the importance of continuous improvement and standardization in maintaining operational excellence. This session offers a comprehensive view of how different components of a business interact and affect overall performance.

LEARNING OBJECTIVES

Participants will…

• learn to identify process waste
• learn how making small improvements can impact customer satisfaction, business operations, and process optimization
• will experience using these techniques in a fun, hands-on, and interactive demonstration