Agenda - Building Business Capability

2019 Conference Agenda
Monday - Friday, Nov. 11-15

Two days of Tutorials and three days of Conference

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    Date:

    Monday, Nov 11, 2019

    Time:

    8:00 am

    Registration and Continental Breakfast

    Date:

    Monday, Nov 11, 2019

    Time:

    9:00 am

    Concept Modeling: Smarter Data Design and Much More

    Data is central to virtually every aspect of business, digital or otherwise. Traditional data design techniques have proven inadequate to current challenges. And they are neither business-friendly nor business-analyst-friendly. The issue that nags at many professionals remains how to get at the deep knowledge in business people’s heads, and lay it out for validation and reference.

    Business knowledge is more complicated – far richer – than most realize. It requires a blueprint, which must be engineered conceptually. Concept models provide the answer. And they are leading the way in addressing a host of digital-era-problems – all the way from eliminating silos to machine learning.

    How do you create a concept model? What techniques do you need to know? This hands-on session will equip you for data design – and to engineer better business capabilities in ways you never knew possible. Come ready to dig in!

    Learning Objectives:

    • What a concept model is and what it can be used for
    • What goes into creating a concept model
    • Why ambiguities arise in business communication and how they are resolved
    • How business analysts can lead the way in avoiding pitfalls in data design
    • How to use a concept model to achieve clarity and precision

    Nov 11, 201912:00 pm

    Lunch

    Date:

    Monday, Nov 11, 2019

    Time:

    12:00 pm

    Lunch

    Date:

    Monday, Nov 11, 2019

    Time:

    1:30 pm

    Managing BIG and Small Decisions with Models and Tables

    Next to the rise of new data science techniques and applications for data-driven decision making, the modeling and automation of the numerous small decisions the business has to take every day is gaining increasing attention. Decision modeling enables this decision transformation in the digital world. And it does so in a way which ensures correctness, consistency and compliance from the start.

    With increasing demand for business process automation, the need for the automation of routine business decisions grows: granting a loan, insurance or premium; simple diagnosis; etc. In order to improve and speed up processes, also decisions have to be improved and automated. The business logic of those decisions must be captured effectively by the business. Decision logic can be expressed in many forms of which decision tables are the most important, with unique features such as consistency, completeness, correctness.

    This tutorial takes you from the secrets behind knowledge-based decision intelligence to decision table methodology, including best practices, examples and experiences, for modeling decision rules by domain experts in real business situations (insurance, finance, legislation, operating procedures, …).

    What you will lean:

    • How to organize related decision rules into correct and agile decision tables
    • A simple 8 step method to construct decision tables in the DMN standard
    • How decision modeling can be used with, without, before or next to business process modeling
    • And mainly: lessons from a long experience on how to use decision table models for business analysis in numerous application domains

    Date:

    Monday, Nov 11, 2019

    Time:

    4:30 pm

    End of Tutorial Day – Registration Closed

    Date:

    Tuesday, Nov 12, 2019

    Time:

    8:00 am

    Registration and Continental Breakfast

    Date:

    Tuesday, Nov 12, 2019

    Time:

    9:00 am

    Engineering the Business Solution: How Business Rules, Business Processes, and Requirements Can All Work Together

    Top- rated last year, back by popular demand  

    This workshop illustrates hands-on, best-of-breed analysis techniques that can work together seamlessly to produce superior business solutions. Watch how a process model transforms when business rules and decisions are added. Work through a case study iteratively to demonstrate how business rules, decisions and vocabulary can dramatically improve your business requirements. 

    Do you have data quality problems?  This workshop shows how business concepts and business rules can help you get out of the perpetual problem of creating complex logic to compensate for your data issues.

    Make your models come to life. Prepare your designers to develop intelligent screen designs, work out smart usage scenarios, and create test scripts.  Enable your business to achieve true business agility, pinpoint customization, and world-class quality in customer service.

    Learn How To …

    • Simplify business process models by an order of magnitude or more.
    • Be a true partner in business innovation.
    • Use a Why Button to put business knowledge at workers’ fingertips.
    • Understand how business vocabulary and business rules can fix data quality problems.

    Nov 12, 201912:00 pm

    Lunch

    Date:

    Tuesday, Nov 12, 2019

    Time:

    12:00 pm

    Lunch

    Date:

    Tuesday, Nov 12, 2019

    Time:

    1:30 pm

    Decision-centric Design Thinking

    Whether simplifying business processes; increasing straight through processing; applying big data, advanced analytics or AI/cognitive technology; or looking for dramatic reductions in time to market, digital transformation opportunities require a focus on decision-making. Design thinking is a proven approach to defining creative solutions to business problems. Decision-centric design thinking uses decision modeling to help teams define how their organization should decide. It defines a ‘to-be’ decision model and uses a graphical representation – a decision requirements model using the Decision Model and Notation (DMN) standard – as a visual analogy in place of technical requirements. This approach enables practical, creative design of solutions to your decision-making problems.

    Decision Modeling documents known aspects of the current situation, reveals and resolves ambiguity, and supports definition of multiple alternative solutions. It’s highly iterative and often results in an a-ha moment. Decision models capture how human experts make decisions in a way that makes it clear what should be automated, and how. Decision modeling makes it easy to continually update the way decisions are made by externalizing decision-making from the underlying technology. And decision models make the decision-making approach tangible and allow for shared understanding across business, IT, data science and operations.

    This tutorial introduces decision modeling and the DMN notation, shows how to use design thinking to develop creative decision-making approaches, and uses the notation to document these solutions. 

    Attendees will get a free copy of “Real-World Decision Modeling with DMN” by James Taylor and Jan Purchase, (Meghan-Kiffer, 2016).

    What you will lean:

    • How to define decision requirements using the DMN standard
    • How to drive decision-centric design thinking sessions
    • How to define creative solutions to decision-making problems 
    • How to get started using decision requirements modeling on your projects

    Nov 12, 20194:30 pm

    End of Tutorial Day

    Date:

    Tuesday, Nov 12, 2019

    Time:

    4:30 pm

    End of Tutorial Day

    Nov 12, 20196:00 pm

    Registration Closed

    Date:

    Tuesday, Nov 12, 2019

    Time:

    6:00 pm

    Registration Closed

    Date:

    Wednesday, Nov 13, 2019

    Time:

    7:30 am

    Registration & Networking Breakfast

    Date:

    Wednesday, Nov 13, 2019

    Time:

    8:30 am

    Conference Welcome & Opening Remarks

    Date:

    Wednesday, Nov 13, 2019

    Time:

    8:50 am

    Speakers

    Roy Barnes

    Unlocking the Best Practices of Customer Experience Management

    The importance of formally managing your customer experience has never been greater in today’s ultra-competitive markets. Organizations closest to their customers are growing fast, while their competitors are being left behind.

    The solution is to super-charge your customer experience in ways that unlocks customer, financial and employee engagement.  

    In our keynote session, you’ll explore:

    • The 8 best practices that produce the fastest financial and quantitative customer results.
    • How to unleash the untapped power of your workforce
    • How technology can both help and trap customer teams and leaders
    • How rapid touchpoint re-design can improve experience quickly and produce substantial cost reductions
    • How to use clearer customer metrics to stay aligned and productive 

    Date:

    Wednesday, Nov 13, 2019

    Time:

    9:50 am

    Exhibits & Morning Coffee Break

    Date:

    Wednesday, Nov 13, 2019

    Time:

    10:25 am

    Launching a Successful Ideation Program

    In February 2018, Republic Bank of Chicago launched their Rethink RBank program to crowdsource employee ideas. Administered by the bank’s Innovation Task Force, the program has been highly successful in generating ideas to increase sales, enhance the customer experience, and improve processes. Most importantly, the program has nurtured a culture of change and innovation in a traditional organization. Learn about the steps taken to get this employee ideation program off the ground and how the team used concepts from behavioral science to fuel its success.

    Learn how:

    • to successfully plan and launch an ideation program
    • behavioral science should influence your incentive decisions
    • to maintain program momentum
    • about common pitfalls and how to avoid them

    Nov 13, 201911:15 am

    Room Change

    Date:

    Wednesday, Nov 13, 2019

    Time:

    11:15 am

    Room Change

    Disrupt the Disruption: Engineering for Business Agility under Digital Transformation

    Business agility doesn’t happen by accident. Tinkering with organizational schemes can be helpful, but will not be sufficient. Rapid software development can’t get you there either. You must engineer for change – and your solutions must be scalable and sustainable.

    Challenges abound. Organizations are undergoing rapid digital transformation. Most processes and entire industries are being disrupted. How do you survive and thrive in these challenging times?

    The Knowledge Age requires major adjustments. Professionals need a laser focus on the knowledge assets that make the company smart – rules, vocabularies, decisions, and strategy. Business agility can be engineered under digital transformation!

    • How you should think about business agility
    • Why data quality is more of a problem – and a different problem – than you think
    • Policy busting – key to business transformation

    Nov 13, 201912:15 pm

    Lunch

    Date:

    Wednesday, Nov 13, 2019

    Time:

    12:15 pm

    Lunch

    Nov 13, 20191:30 pm

    Topic coming soon

    Date:

    Wednesday, Nov 13, 2019

    Time:

    1:30 pm

    Topic coming soon

    Nov 13, 20191:50 pm

    Room Change

    Date:

    Wednesday, Nov 13, 2019

    Time:

    1:50 pm

    Room Change

    Date:

    Wednesday, Nov 13, 2019

    Time:

    2:00 pm

    Sparking Innovation & Transformation in Traditional Settings

    While most people think of technology and IT in terms of The Social Network and Silicon Valley, most of us do not work in early stage startups or in Silicon Valley where inspiration, innovation, or dramatic business decisions can accomplished in less than an hour. For us in Product and Business Analyst roles, innovation and inspiration comes from searching and solving customer problems in new or unorthodox ways. This session will discuss some of the techniques and communications needed to spur creativity not only within yourself and peers, but to managers, directors, and ultimately the C-Suite. Additionally this session will also discuss how Business Analyst, Product Owners, and Product Managers can all work together to move organizations forward. 

    Learning Objectives:

    • How to Innovate within an “old-school” environment
    • Leverage Requirements Gathering & BA Skills to Influence Decision Makers
    • How to create a Compelling Business Case when the financial implications are not clear
    • How to Align BAs, Product, and Marketing within the innovation process

    Nov 13, 20192:50 pm

    Room Change

    Date:

    Wednesday, Nov 13, 2019

    Time:

    2:50 pm

    Room Change

    Date:

    Wednesday, Nov 13, 2019

    Time:

    3:15 pm

    Business Analysis with Design Thinking in Agile World

    At the heart of Design Thinking is the aim to improve and create products by analyzing and understanding users’ interaction with products and their way of utilization. Compared to the traditional software development lifecycle, Design Thinking approach focuses on the needs, expectations and pain points that are derived by employing customer centric techniques such as ‘Customer Journey Maps’ and ‘Empathy Maps’. In addition to these hidden needs and expectations of customers can be identified by utilizing techniques such as ‘Affinity Diagrams’ and ‘Mind Maps’. The outcomes can be used to generate creative ideas and then prioritized ones are presented in terms of prototypes to be evaluated with customers. In each and every phase of Design Thinking collaboration is the main focus to leverage different perspectives and to reach a better solution iteratively.

    This presentation explains the Design Thinking approach for business analysis in Agile organizations by focusing on techniques, the way of working and customer-centric viewpoint.

    Learning Objectives:

    • Design Thinking Explanation and Five Phases
    • Presentation and Examples of Design Thinking Techniques
    • Design Driven Business Analysis in Agile World
    • Design Thinking Workshops and High Level Prototyping

    Nov 13, 20194:05 pm

    Room Change

    Date:

    Wednesday, Nov 13, 2019

    Time:

    4:05 pm

    Room Change

    Date:

    Wednesday, Nov 13, 2019

    Time:

    4:15 pm

    Creatively Moving Crazy Ideas to Innovation with Design Thinking

    Responding to the challenges of the 21st century requires people to be creative, innovative and adaptable, with the motivation, confidence and skills to use creative thinking purposefully. Every great idea seems obvious. But how can you be the genius who comes up with those ideas? Do you wish you could apply creative and design thinking at work to try things that have never been done before – better meet your customers’ needs, or solve problems holding your company back? 

    This interactive session packed with creative exercises/challenges will show you how to look at same information as everyone else, but see something different. It expounds on the idea of innovation with design thinking. Oluwabori will share how his organisation has unleashed creativity and innovation by fostering a culture where people are open to failing fast and learning from it, where feedback is desired early as possible, solutions for an important problem are tested repeatedly via experiments before investments are made using data and evidence and not opinion.

    Learning Objectives:

    • Generate out-of-the box ideas by using proven creative thinking strategies
    • Apply Design Thinking to identify and choose opportunities that enable innovation, solving real problems
    • Question assumptions and explore alternative solutions that are beyond any preconceived limitations
    • Use Design Sprints to help generate and test new ideas quickly
    • Minimise debate around investments by using confident data and evidence as basis for decisions
    • Understand reasons why teams may lack creativity in organizations and how to overcome them

    Nov 13, 20195:05 pm

    Networking Reception

    Date:

    Wednesday, Nov 13, 2019

    Time:

    5:05 pm

    Networking Reception

    Date:

    Thursday, Nov 14, 2019

    Time:

    7:30 am

    Registration & Networking Breakfast

    Date:

    Thursday, Nov 14, 2019

    Time:

    8:00 am

    Transformation from Business Analyst to Knowledge Engineer

    Over the last six years, companies have increasingly struggled with the upkeep of business decisions and processes. If new opportunities arise and prompt changes to software applications and systems, the IT group comes under renewed pressure to roll out these changes faster than ever before.

    Companies have to invest in Business Rules Management Systems to allow for the implementation and management of rules in a consistent, visible and traceable manner, separated from other IT systems.

    Great! Problem solved, but not so fast. Are we now placing the management of business rules/decisions in the hands of the IT organization? This is the dilemma that most companies face today.

    We have the tools, but who will police and author these rules and processes? This is where the Knowledge Engineer comes to the rescue.

    The need for managing knowledge in an organization has become a critical factor for success. Whether organizations want to acknowledge it or not, knowledge has become the center of modern software architectures.

    Learning Objectives:

    • Who is responsible for managing organizational knowledge
    • How an organization can be successful at managing knowledge
    • What role a Knowledge Engineer plays and his/her responsibilities
    • The skills and capabilities needed to be a Knowledge Engineer

    Nov 14, 20198:50 am

    Room Change

    Date:

    Thursday, Nov 14, 2019

    Time:

    8:50 am

    Room Change

    Nov 14, 20199:00 am

    Morning Welcome

    Date:

    Thursday, Nov 14, 2019

    Time:

    9:00 am

    Morning Welcome

    Date:

    Thursday, Nov 14, 2019

    Time:

    9:05 am

    Your Customers are Talking, It’s Time to Listen

    Learn how HSBC is focusing on the importance of customer insight in helping drive successful change, as well as how they are using AI/Machine Learning to help better understand their customers and their experiences to build better customer solutions and deliver more value.

    Nov 14, 201910:10 am

    Morning Break in Exhibit Hall

    Date:

    Thursday, Nov 14, 2019

    Time:

    10:10 am

    Morning Break in Exhibit Hall

    Date:

    Thursday, Nov 14, 2019

    Time:

    10:40 am

    Fit For Purpose — A Process View of Organizational Fitness

    Organizational fitness means being ready, willing, and able to respond quickly, appropriately, creatively, and safely to performance issues and opportunities in an agile manner—indeed, advanced fitness enables prediction of such events. Fit organizations are change ready because they study the fundamentals, develop skills, build systems to search for evidence, and practice for the events.

    This presentation explores new directions in coupling process-based management and organizational fitness. Drawing on case study experience, it explores key attributes of organizational fitness and how they are developed and maintained by conscious process management and continuous process improvement.

    Action-ready suggestions are provided for developing and maintaining organizational fitness through process-based management.

    Creative, continuous attention to process performance is not just about IT, or automation, or modelling, or KPIs—it’s about all of that and much more to ensure that an organization is fit for purpose.

    Learning Objectives:

    • Understanding organizational fitness
    • Process impacts on organizational fitness
    • Achieving process fitness
    • Dealing with barriers to fitness
    • The process gym

    Nov 14, 201911:30 am

    TBA

    Date:

    Thursday, Nov 14, 2019

    Time:

    11:30 am

    TBA

    Date:

    Thursday, Nov 14, 2019

    Time:

    11:40 am

    Designing Work: Business Processes are here to stay

    We all know, by now, that siloed approaches to managing ‘work’ are, at best, suboptimal and at worst a nightmare. With all the changes and pressures organizations face today, getting processes right is more important than ever. Customer experience and value delivery demands it. Information management and data quality is impossible without it. Business performance management and cross-functional business governance needs its aligned framework. Operational risk and compliance programs start with a process structure to establish controls for auditors to assess. Defining SOPs, roles and work instructions for workers are derived from process designs. Software design and development must know the requirements to connect the end to end dots. A digitalized process still follows a business workflow needed to assure data integrity. Agile software development needs a clear process scope and purpose. Culture change requires a framework to enable it to stick.

    No matter if you are dealing with enterprise-wide concerns or detailed development of specific business capabilities, a process-oriented approach just delivers better results.

    This ‘back to the future’ session will visit the most effective ways to use business processes to deliver better outcomes in all your efforts.

    • Enterprise/Business level process practices
    • Process design practices for customer value and an agile business
    • Process modeling choices for business and software design
    • Governance and ownership myths and realities
    • The growing usage of processes for concurrently managing performance, risk and compliance

    Nov 14, 201912:30 pm

    Lunch

    Date:

    Thursday, Nov 14, 2019

    Time:

    12:30 pm

    Lunch

    Nov 14, 20191:45 pm

    Topic coming soon

    Date:

    Thursday, Nov 14, 2019

    Time:

    1:45 pm

    Topic coming soon

    Nov 14, 20192:05 pm

    Room Change

    Date:

    Thursday, Nov 14, 2019

    Time:

    2:05 pm

    Room Change

    Date:

    Thursday, Nov 14, 2019

    Time:

    2:15 pm

    Smart Behaviors, Smarter Organization

    It’s said that culture eats strategy for breakfast, but many organizations, out of fear or inexperience, don’t actively attempt to shape their culture. They know it’s important but don’t know what to do about it.  However,  in today’s turbulent environment, human capital is often the only enduring strategic advantage.  But when employees are too busy to think and their days are filled with endless emails and unproductive meetings, it’s difficult to leverage the staff’s capabilities.  This session will focus on how individual core behaviors such as collaboration, curiosity, and commitment translate into organizational strengths. When organizations make their “soft” stuff hard, they can leverage all of the innate capabilities of their employees. The key to success lies in focusing on behaviors, not culture as the vehicle for change.

    Learning Objectives:

    • While being too busy inhibits “thinking”
    • what are the most important behaviors for success
    • What can attendees do about culture

    Nov 14, 20193:05 pm

    Room Change

    Date:

    Thursday, Nov 14, 2019

    Time:

    3:05 pm

    Room Change

    Date:

    Thursday, Nov 14, 2019

    Time:

    3:15 pm

    Executive Panel – Future View: the Creative Organization

    Building business capability is about the future. It’s about mapping the trajectory of development in our complex, exciting, unknowable business ecosystem based on our experiences, insights, and aspirations. It’s a tough gig!  Future View is the BBC panel that accepts the challenge.

    Taking up the theme of this year’s conference, the panel will explore what it might mean to unleash genuine creativity in our future organizations. We’ll thread a path between the ‘obvious’ short term changes and the radical changes that perhaps seem, for now at least, more sci-fi than reality. What might it be like to experience a-day-in-the-life of a truly creative organization of the future? 

    Nov 14, 20194:05 pm

    Break in Exhibit Hall

    Date:

    Thursday, Nov 14, 2019

    Time:

    4:05 pm

    Break in Exhibit Hall

    Date:

    Thursday, Nov 14, 2019

    Time:

    4:50 pm

    Business Architecture Enables Rapid Transformational Decisions

    Comparing apples and oranges has its challenges, in the same way that business leaders very often struggle to prioritise and fund one enterprise transformational objective over another. Enterprise Business Architecture can significantly improve strategic decision making, by creating a more holistic and egalitarian view of the enterprise. In this presentation, Philip will outline how the use of business architecture can help to link an enterprise strategy with program delivery and support rapid decision making.

    Learning Objectives:

    • Capability-based planning
    • Customer-centric business transformation
    • Strategic decision-making

    Date:

    Friday, Nov 15, 2019

    Time:

    7:30 am

    Registration & Networking Breakfast

    Date:

    Friday, Nov 15, 2019

    Time:

    8:00 am

    Speakers

    Lani Guy

    Disruptive Innovation: Unpacking the Paradigm Shift

    We are in the age of paradigm shift whereby business models are rapidly evolving in response to greatly altered customer needs: goodbye landline phones, telephone directories, and staffed checkouts. If we look closely, consumer needs have not changed. The way in which value is delivered has changed as the wider business environment changes.

    This session will challenge the way you think about business. You will learn how to unpack disruptive innovations, like uber-to-taxi, and crypt-to-currency; so they can be applied in your own organisation using a series of case-studies and interactive activities. Trends and changes, current and impending, are highlighted at the societal, industry and consumer level; and how they relate to industry competitiveness.  The concepts taught are an alternative to traditional performance improvement methods; capable of inducing transformational changes which will set you apart from those competing on traditional methods. 

    Key concepts include problem-value-solution dynamic, push based economics, value-based competition & value-change drivers.

    Learning Objectives:

    • Understand the concept of problem-value-solution dynamic and how it creates paradigm shifts
    • Understand the drivers of value changes at the societal, industry and consumer level
    • Learn how to anticipate, create and respond to paradigm shifts

    Nov 15, 20198:45 am

    Room Change

    Date:

    Friday, Nov 15, 2019

    Time:

    8:45 am

    Room Change

    Date:

    Friday, Nov 15, 2019

    Time:

    8:55 am

    Business Knowledge Management – The Key to Business Agility

    Answer sincerely:

    1. Has your company adopted the most state-of-the-art agile frameworks for software development, but the expected agility has not yet become a business reality?

    2. You’ve changed the way you specify requirements and now all you do are user stories and epics in backlogs or in release plans … but you still struggle to understand what is business value?

    3. Your company’s IT department says it is agile, but in each new request from the business areas you need to start the analysis from scratch, mapping AS-IS state or reverse-engineering source code to find out the current business rules?

    If you answered YES to any of the above questions, you need to know that the key to real business agility is not in software requirements, but in how you articulate, understand, and manage business knowledge.

    Based on years of experience helping several companies to organize their requirements management methodologies, Fabrício Laguna shows how to organize and maintain the knowledge bases necessary to increase business agility.

    Learning Objectives:

    • How to manage requirements in business knowledge bases.
    • The key techniques to map business knowledge.
    • How you can increase business agility by configuring processes and rules.

    Nov 15, 20199:40 am

    Morning Break

    Date:

    Friday, Nov 15, 2019

    Time:

    9:40 am

    Morning Break

    Date:

    Friday, Nov 15, 2019

    Time:

    10:00 am

    From Rules to Generated Decision Services

    Millions of income tax returns are calculated with BRM software that is generated from business rules: the Dutch Tax and Custom Authority (DTCA) uses BRM technology for critical applications.

    At the DTCA business rules (based on tax law and regulations) are specified in RegelSpraak (the Dutch version of RuleSpeak). A set of best practices is available for business analysts to transform relevant tax law and tax regulation into RegelSpraak. This is supported by software that facilitates traceability. RegelSpraak rules are put into our language workbench (ALEF) together with test cases. These test cases can be evaluated in ALEF even before working software is available. ALEF is capable of generating software that can be directly used in production environments.

    We will show how this is implemented at the DTCA and the lessons learned. We will also pay attention to our pitfalls and further improvements.

    Learning Objectives:

    • Get an idea of how BRM is implemented at the DTCA.
    • An understanding of the best practices that are used to specify rules in RegelSpraak
    • An understanding how software is generated on the basis of RegelSpraak
    • A clear understanding how specifying rules and test cases improve the development process.
    • Understand how BRM benefits from new technologies (dsl’s, model driven software engineering)

    Nov 15, 201910:45 am

    Room Change

    Date:

    Friday, Nov 15, 2019

    Time:

    10:45 am

    Room Change

    Date:

    Friday, Nov 15, 2019

    Time:

    10:55 am

    Capabilities, What Are These Things, Really?

    Capabilities are the buzzword in business architecture.  There is plenty of talk about the business capability map and other high-level models of business capabilities.  What is missing is the business reasoning behind thinking in terms of capabilities.  Capabilities, once understood, can lead to disruptive innovation from the largest of companies and can be a stifling influence in the market from smaller companies.

    Learning Objectives:

    • A precise understanding of the concept of a capability.
    • Leveraging capabilities for innovation and growth.
    • The uniqueness of business capabilities.

    Nov 15, 201911:40 am

    Room Change

    Date:

    Friday, Nov 15, 2019

    Time:

    11:40 am

    Room Change

    Date:

    Friday, Nov 15, 2019

    Time:

    11:50 am

    How to Become and Nurture World Class Intrapreneurs

    In the corporate world, life comes at you fast. Learn this, do that, redo this, scratch that, we’re changing our strategy! It’s no secret that we are living in a time where the acceleration of innovation and complexity are exponentially increasing every day. So how do you create and nurture the right skills, mindsets and culture to continuously drive innovation for today’s and tomorrow’s markets? Learn how Cisco Systems has moved from 31st to 6th on BCG’s most innovative companies list and from 67th to 6th on Fortune’s Best companies to work for in the last 3 years. Strap in as we give you the unpolished, practioner-focused tips to help you build world class intrapreneurs.

    Nov 15, 201912:50 pm

    Closing Remarks

    Date:

    Friday, Nov 15, 2019

    Time:

    12:50 pm

    Closing Remarks

    Date:

    Monday, Nov 11, 2019

    Time:

    9:00 am

    The Core Concepts of Business Architecture

    Business Architecture provides a strong foundation for business-wide transformation, digitization and optimization and is the basis for having an agile business. Given the inherent complexities, making the right choices in what to change is not simple. Avoiding duplication and sub-optimization means that all of the moving parts must be classified, well understood and inter-connected before change can confidently begin. Business Architecture subject areas are numerous. Processes and capabilities and other important domains are complex enough. Being able to find the interconnections among them is even more so. A well-formed Business Architecture can help untangle the confusion and deliver inherently adaptable solutions.

    This session will introduce some of the critical elements needed.

    • Stakeholder Value Orientation
    • Business Concepts / Information models
    • Business Processes
    • Business Capabilities
    • Business Measurement
    • Change Prioritization
    • Process / Capability Alignment

    Date:

    Monday, Nov 11, 2019

    Time:

    1:30 pm

    The Data Provocateur

    “Data” provide a unique and powerful lens into an organization.  And data quality, good or bad, provides an excellent window into the health of operations, decision-making, and analytic potential.  But not enough companies give data its due.

    This “bootcamp” aims to begin to rectify that.  I’ll introduce the Friday Afternoon Measurement as to simultaneously estimate data quality and the performance of a process.  And I’ll summarize relatively simple steps to make basic improvements that have big impact.  This work provides a “script” for improvements across an business unit or company, and earns its leader the title “provocateur,”  as he or she provokes change.  

    Date:

    Tuesday, Nov 12, 2019

    Time:

    9:00 am

    Enterprise Design Sprints: Co-creating Your Future Enterprise

    Since introduced by GV (Google Ventures), Design Sprints are a hot technique to accelerate the design of better products and services. But how to use them for enterprise-level innovation and transformation, from incremental progress to disruptive shifts? How to unleash our collective creativity and intelligence for seeing, visioning, strategizing, exploring, probing, prototyping, validating, building, and ultimately designing change at scale?

    The Enterprise Design Sprint format makes this proven tool from the agile startup world enterprise-ready. In this workshop you will learn how to rapidly innovate and facilitate changes faster: engage your stakeholders, identify strategic options, and rapidly co-design, test and build innovative solutions. Compress weeks of work into just a few days.

    We accomplish this with visual mappings of your Enterprise Design, expressed in the Enterprise Design Modelling Language (EDML). This enables us to go from the big picture, to details and back to the big picture again: making the links visible, bringing in data and insights, tracing performance and decisions, and engaging stakeholders. We’ll show how to run your own Enterprise Design Sprints, and how to integrate them with lean and agile approaches at scale.

    What you will learn:

    • Introduction to Strategic Enterprise Design
    • Planning and running Enterprise Design Sprints for business impact
    • Break down silos and build up creative energy as a team muscle using the Design Sprint format
    • Using advanced enterprise mapping techniques as you go through the Sprint
    • Gain crystal clear alignment between stakeholders, business architects and team backlogs

    Date:

    Tuesday, Nov 12, 2019

    Time:

    1:30 pm

    Unleashing Creativity Is TWO Things – 1. Innovation & 2. Change

    The implication of Innovation is creating something that has not before existed and it is challenging even to visualize something that has not existed.  Many people are challenged by the “blank sheet of paper” syndrome … so how does one begin?  How do you unleash creativity?  Start with components that can be rearranged into something never before conceived.  Enterprise Architecture is that set of unconstructed components that can be molded into an infinite variety of structured realities, much like the set of elements of the Periodic Table that can be structured into an infinite variety of compounds, the domain of building blocks that can be shaped into implementations never before conceived by anyone.  It is the catalyst for creativity.

    But the word “Unleashing” also implies a reality, not only conceived, but realized.  In the case of Enterprises, something always already exists. The very concept of “enterprise” embodies the idea of an undertaking, requiring effort and purpose to generate value either in the sense of revenue, or product, or service.  Enterprise is not something that exists only in someone’s mind or garage.  Enterprise IS.  Therefore ANY innovation not only implies, but demands change, structural change as well as behavioral change.  The risk of any change is failure, abrupt failure, typically due to unintended consequences.  In early computer history, we used to call these “abends.”  Enterprise “abends” can be cataclysmic.

    For 7,000 years of known history, Architecture is the only known device for predicting and precluding unintended consequences of change, that is “abends.”

    Learning Objectives:

    • Experience the “doing” of Enterprise Architecture
    • Architecture is not arbitrary and not negotiable
    • Architecture elements can be rapidly restructured for simulation and risk mitigation before investing resources
    • Diagnosis and prescription” are the domains of Professionals (and the purpose of Architecture) – “application” is labor

    Date:

    Wednesday, Nov 13, 2019

    Time:

    10:25 am

    Speakers

    Phil Short

    Topic coming soon

    Case Study: Using Business Process Design to Enable the Integration of Two Leading Brands

    The Canadian manufacturing and sales operations of 2 large household name manufacturers needed to be integrated as part of a global effort triggered by the merger of these 2 brands a few years earlier. Taking a business design approach to develop the future state of the integrated business unit proved to be a very effective way to focus the integration effort to achieve the desired business outcomes of acting as one. Newly defined business processes became the basis to drive organizational realignment and role design, technology change requirements, staff training, and business governance. It also became an overall communication tool to ensure all stakeholders are aligned on both the reasons for, and the details of the required changes.

    In this presentation, Sasha will:

    • Describe the high-level objectives of the integration effort, and associated tight timelines
    • Discuss how to tackle complex requirements, dealing with change for two unique established businesses
    • Share how business architecture and process models can be effectively used as a stakeholder engagement and communication tool
    • Demonstrate examples of some of the actual documentation formats used through-out the project.

    Date:

    Wednesday, Nov 13, 2019

    Time:

    3:15 pm

    Speakers

    Art Drake

    Realizing Business Strategy Through Execution

    Realizing strategy is not a new challenge.  In fact, over the last decade a number of books, articles, presentations, and courses have been devoted to this challenge/topic. There is no one set answer to achieving better strategic realization.  There are a wide variety of terms used to describe this challenge – e.g., strategy-to-execution, strategic execution, strategic portfolio management, and so on.  This session will look at how the Verisk IoT organization redesigned its strategy-to-execution model.  Attendees will learn several key techniques to improve their organization’s ‘strategy realization’.  The session will include some strategy execution theory, but attendees will gain insight on how these theories were put to practical use.

    Learning Objectives:

    • Define business strategy realization.
    • Mapping strategy and execution to an organization’s capabilities.
    • How to blend multiple execution techniques.

    Date:

    Wednesday, Nov 13, 2019

    Time:

    4:15 pm

    How Small Policy Changes Can Yield Large Benefits

    Organizations that grow rapidly – particularly through acquisition – face significant challenges in standardizing policies and processes. This is especially true in a retail environment where the companies acquired are well-established stores with their “own way of doing things”. So how do you successfully implement corporate policies and processes in a fiercely-independent culture?

    The approach needs to factor in not just the policies and processes themselves, but how to effectively change behavior. This includes:

    • Identifying pain points that can benefit from clearer policies or simplified processes
    • Designing policies and processes that allow for some flexibility
    • Measuring progress towards compliance with the policies and processes
    • Implementing meaningful sanctions for non-compliance. 

    OpenRoad Auto Group recognized that a lack of standardization would greatly reduce their ability to identify and develop customer relationships across stores, optimize shared resources such as Accounting, Human Resources (HR) & Information Technology (IT), and provide employees with opportunities across stores. They undertook to standardize their policies and processes, first for HR and then for Accounting.

    Learning Objectives:

    • To understand the role culture plays in implementing policies and procedures
    • To learn the importance of performance measurement
    • To see how sanctions for policy non-compliance can affect behavior

    Date:

    Thursday, Nov 14, 2019

    Time:

    8:00 am

    Business Process Optimization through Visualization

    While attempting to understand our client’s business processes and issues, we found that there is often a gap between the strategy and the vision that led to the current implemented design. Through review of case studies, strategies do not make it into the core business operations due to lack of understanding between the current business process and the expected future state; the inability to visualize the end processes. In order to understand our client’s strategies, visions, and really dig into their issues, we have found using a holistic approach of creating 3D design models of their business from end to end paints a picture that not only helps us understand the current state of our client’s businesses and clarify requirements / issues they are telling us about but also tells us about the unknown issues that are just beneath the surface. we have been able to show an augmented current business process identifying pain points and producing future models that align with strategies while showing optimization gains before change begins.

    Learning Objectives:

    • Understand how 3D modeling is applied to Business Process Optimization
    • Review steps taken to identify gaps in understanding current business process vs. the initiated strategy (Gap Analysis)
    • Identify the real-time value of seeing business process changes lead to bottom-line impact in your business before physical change is made

    Date:

    Thursday, Nov 14, 2019

    Time:

    10:40 am

    How to Build Shared Understanding with Example Mapping

    One of the primary responsibilities of business analysts, product owners, and all other product people is to build and maintain a shared understanding of the outcome your team seeks to deliver. Conversations are an effective way to build that shared understanding.

    You may find yourself wondering who should be included in those conversations, when do you have these conversations, what should you talk about, and how do you remember what you said?

    Join Kent McDonald as he introduces example mapping, a technique that helps you structure your conversations and build a shared understanding.

    You’ll learn how to determine the right people to include in your conversations, when the best time is to have those conversations, how to structure those conversations, and how to remember what you said.

    Learning Objectives:

    • How to determine the right people to include in your conversations to build shared understanding
    • When the best time is to identify examples
    • How to build shared understanding with your stakeholders and team

    Date:

    Thursday, Nov 14, 2019

    Time:

    2:15 pm

    Having Fun Getting Things Done

    Change is soooo fun!!! No? Even if you agree (as a BA, it is your daily world, correct?), but I would expect that is not always the sentiment of your stakeholders, particularly with difficult or sensitive change. So, how do you shift the negative limbic response to a positive limbic response so you can get to the good stuff….logic? In this session we will discover the power of fun in change, learn the basics of several techniques (such as MindMapping, Speedboat and Flip It) that turn scary into fun and even practice one or two.

    Learning Objectives:

    • Discover how fun shifts the psychological response to negative emotion
    • Understand some of the techniques to turn scary change into a little fun
    • Practice application of a “fun” technique – audience choice

    Date:

    Thursday, Nov 14, 2019

    Time:

    4:50 pm

    Value Driven Business Transformation Approach

    We tell the story of our successful experience and approach for innovation projects. Business Analyst is expected to be value driven from both customer need and organizational motive. BA need to explicit real customer value by sensitivity and blue print strategy to action logically. We also found it effective to design new business through iterative thinking of 6 diagrams from the view of value, requirement(strategy/business), process and activity with their mutual traceability. We emphasize the importance of balancing and realizing multiple business stakeholders’ value (create HAPPINESS for all) not just pursuing the focused end-customer value for the real business success.

    Learning Objectives:

    • Process to design business from value to action
    • Approach to ensure multiple stakeholders’ value
    • Method to integrate customer’s needs and internal seeds

    Date:

    Friday, Nov 15, 2019

    Time:

    8:00 am

    Future Proofing Business Analysis Careers

    Unprecedented changes in the business context are forcing organizations to take stock of the current capabilities of their workforce. Consequently, business analysis professionals will have to master new skills as their current jobs evolve alongside the rise of digitalization, capable machines and changing business practices. Both organizations and practitioners need to chalk out a future-ready career architecture for business analysis roles.

    This presentation offers an evidence-based framework to create an effective strategy for reskilling, competency building and underlying career architecture to address the business analysis skills gap.

    Key Takeaways

    • Learn about IIBA’s career architecture framework
    • Individuals can apply the framework to build and align their business analysis career to business and technology trends
    • Organizations can leverage this framework to create an organization wide business analysis capability aligned to their business and technology needs. Organizations will be able to determine the right resource fit for the right role

    Date:

    Friday, Nov 15, 2019

    Time:

    8:55 am

    Speakers

    Liz Calder

    Modern Ethics and Today’s Professional

    • Do you believe you behave ethically at work?

    • Have you even thought about it?

    The world we live in has moved from a physical realm to one where we now live partly digitally. It is growing organically,  with every bright idea leading to a thousand new opportunities. But who decides what is the right thing to do in this new world? Well, we do! The professionals and the teams that create it.

    So far the results have been patchy. There are some great forces for good and some dangerous abuses of the new technologies.

    This highly interactive session will explore modern ethics and allow you to learn something of the inner thinking of your fellow attendees!

    Learning Objectives:

    • What does it mean to be ethical in the digital world?
    • What are the challenges facing professionals?
    • What can we do as professionals to ensure customers trust today’s new technologies?

    Date:

    Friday, Nov 15, 2019

    Time:

    10:00 am

    The Business Analyst Success Path

    Do you ever wonder why some people absolutely love their work, get all the interesting projects, and are consistently being rewarded for their efforts, while others seem stuck and never get a break? Which side of the pendulum would you like to be on?

    There is a success path for business analysts, and there are universal laws of success that can guide you to creating your dream job, here and now. And getting on it is easier than you think. It’s not about working harder or spending countless hours perfecting documentation. It is about applying tried and true laws of success, to show up with confidence and earn the respect you deserve.

    You’ll leave this presentation inspired to take the simple, straight-forward, high-impact actions that will get you on the path to your dream job, and elevate you and your business analyst career.

    Learning Objectives:

    • Set clear career goals, that guide you to more success.
    • Identify the high-impact actions and skills to elevate your career.
    • Learn key mindset practices that help you move into more success.

    Date:

    Friday, Nov 15, 2019

    Time:

    10:55 am

    Why Business Analysts are the Perfect Unicorns for Data Science

    Data Science is the most exciting job of the 21st Century, according to Harvard Business Review. Everybody is searching for data scientists – high-ranking professional with the skills, mindset and curiosity to make discoveries in the world of data. But who are those people? And most important, how to be most productive as data scientist? Business Analysts know IT and Business Domain. They have deep business knowledge and are used to ask the right questions to bring value. Data Scientists analyze big data and find conclusions through statistics and Machine Learning. Both have the right tools and methodologies in place and both skillsets overlap, like both need knowledge in stakeholder analysis, elicitation, story telling as well as having the right technical and mathematical skills. Business Analysis and Data Science combined play a major role in our endeavor to become a data driven corporation.

    Learning Objectives:

    • Role of Business Analysis in Data Science
    • Business Analysis Skillset for Data Science
    • Collaboration between Data Scientists and Business Analysts

    Date:

    Monday, Nov 11, 2019

    Time:

    9:00 am

    BIG Benefits from BIG Change

    These are difficult times for process improvement.

    The failure rate for process projects remains around 75% and the impact of process improvement is too often internally focused, with limited benefits for customers. The Operational Excellence explosion has produced a large quantity of incremental “better sameness” with diminishing returns from easy quick wins.

    But our functional silos are still here. Their fragmentation causes huge cost and speed problems. Until organizations find the right battering rams to knock down those feudal castles, large-scale process improvement benefits can never be achieved.

    But the time has come to embrace big change. 

    Big Change can produce Big Benefits, but it can also cause big headaches if done wrong.

    This important tutorial will illuminate the path to launching and succeeding at Big Change. Using cases studies, this session will focus on the core tasks needed for success such as: finding the right sponsor, team, target, and and change management approach.

    Attendees Will Learn:

    • The core tasks for redesigning a process for big performance improvemment 
    • How to conduct state of the art change management
    • How to ensure process, people, and technology changes are aligned and integrated

    Date:

    Monday, Nov 11, 2019

    Time:

    1:30 pm

    Learn How to Improve Business Processes in 3 Hours

    What happens when you automate a broken process? What happens when you implement a brand-new system where the old process will no longer work? In a manufacturing environment the result would be the same defects only faster!! In business it is not much different, except the cause of defects can be much harder to spot. Improving business processes is necessary whenever implementing any new technology or seeking to optimize and gain efficiency.

    This session is designed primarily for practitioners who are starting their journey in process improvement, or those who are looking for a refresher and some new ideas.

    In this session you will learn how to:

    • Identify if a business process is in need of improvement 
    • Understand and document existing processes
    • Develop a prioritized list of issues and potential areas of improvement 
    • Determine root causes and potential solutions
    • Synthesize the various solutions into a coherent improvement effort
    • Plan and implement the improvement effort

    Date:

    Tuesday, Nov 12, 2019

    Time:

    9:00 am

    Simulation and Process Mining to bring Process Modeling Alive

    In this tutorial, simulation and process mining techniques expose participants to a new level of insight into their process modeling efforts. Participants will learn the difference between simulation and replay of process data through the use of case study and live modeling efforts. Participants will learn about the value of resource loading their process models for simulations that provide actionable insight. Process mining techniques will show participants how they can take the data in their organizations and generate process models and evaluate performance against model processes. A mini case study approach will help to illustrate the use of these techniques. During this tutorial, participants will also learn how to take this information and use it across their enterprise architecture to conduct detailed impact analysis. Participants will receive actionable information, access to teaching slides and how to access the types of tools used in the workshop to include open source options.

    Learning Objectives:

    • Understand the use of simulation and resource loading in process modeling
    • Understand the use of process mining and data replay to access process model performance
    • Understand how to use simulation and process mining information to conduct enterprise wide impact analysis

    Date:

    Tuesday, Nov 12, 2019

    Time:

    1:30 pm

    Measuring Business Processes is Key to an Effective Business Architecture

    Measurement is key to understanding the actual and potential performance of business processes. In addition, measurement provides a critical link between process changes and the effects they have on customer experiences and business outcomes. This workshop introduces measurement as a discipline, then dives into common and unique process measures. Participants will learn how to evaluate and create new measures for their unique situations.

    Learning Objectives:

    • Learn measures common to all processes
    • Learn how to evaluate and develop measures for special circumstances
    • Learn about measurement in general to avoid measuring the wrong thing

    Date:

    Wednesday, Nov 13, 2019

    Time:

    10:25 am

    Creative Match: Successfully Utilizing BA’s as Product Owners

    Mutual of Omaha Insurance started an Enterprise Business Agility Initiative with a goal to deliver value to customers quicker. Stable Teams were formed with cross functional staff (including a leadership triangle), a prioritized backlog, co-located, working together daily and practicing Agile. A key role on the triangle was the Product Owner (PO). The PO was traditionally a Senior Manager from Product Operations. However, the demand for co-locating and working together daily became a challenge for the PO’s. Mutual tried different PO alternatives including sharing duties, refining roles and providing PO assistants. Utilizing Business Analysts (BA) in this role was a creative solution that played upon the strengths and knowledge of the BA’s. The BA’s were also challenged to operate on a higher level as a PO but still rely on their core fundament competencies to make a successful transition to PO’s. Mutual’s Case Study will highlight retrospective challenges and best practices to create this successful PO model using Business Analysts.

    Learning Objectives:

    • Understand the Product Owner role and what Business Analyst competencies align with these duties
    • Understand the BA career ladder and what skills, experience and attributes are essential to transition to the PO role
    • Review key challenges and lessons learned as the BA transitioned into the PO role
    • Discussion on “Would the PO role be a good fit for you?”

    Date:

    Wednesday, Nov 13, 2019

    Time:

    2:00 pm

    Ground Zero to Hero: Product Definition to Minimum Viable Product

    MVP.  It’s a word that we hear a lot as our companies are moving toward Agile and Product Management.  It can be a very misunderstood concept, and that is often because this is where people try to start.  But successful delivery of Minimum Viable Product does not begin with defining the MVP.  It really begins with discovering and defining the Product itself.  Then, it goes on to creating and casting a vision for the Product.  Only then can the MVP be clearly defined, detailed, managed and delivered.  This workshop will take you through the journey from ground zero to being the MVP Hero using a combination of presentation, discussion and group exercises.

    Learning Objectives:

    • Learn strategies for discovering a Product
    • Gain confidence in determining and casting a Product Vision
    • Understand how to create a Product Roadmap
    • Practicing the rituals to get from Features to User Stories and beyond
    • Get insights in measuring and tracking your progress
    • Understand how much recognition and celebration matters. Even for the fails.

    Date:

    Wednesday, Nov 13, 2019

    Time:

    3:15 pm

    Lessons Learned from an Accidental Product Owner: 7 top tips

    Product owners (POs) face arguably the biggest challenges on Agile/Scrum efforts. Traditional software development has used similar roles for team members as does Scrum. The PO in Scrum has a somewhat new and unique role compared to the sponsor, “business representative,” or similar responsibilities with predictive approaches.

    There are many reasons why the PO role can be challenging. This presentation explores several lessons learned from being an accidental product owner over several years. The list covers some obvious and not-so-obvious lessons learned along the way. The goal of the session is to help you and your teams avoid the pitfalls that led to the lessons learned.

    If you play the PO role or interact extensively with one, you will gain a new perspective and learn tips you can apply immediately. It is equally relevant for business analysts who also play a PO role as well as for non-BA Product Owners.

    Learning Objectives:

    • Quickly review the Product Owner role in Scrum and various variations.
    • Explore several lessons learned that can help you improve the Product Owner role on your projects.
    • Be in position to use any of the tips to avoid the pain that led to each of these lessons learned.

    Date:

    Wednesday, Nov 13, 2019

    Time:

    4:15 pm

    Harvesting Product Scope and Using it to Build Stronger Products

    Products not Projects! So why gather scope when you can jump right into building products?

    This tutorial will walk through hands-on examples on how to get the right scope and scope level for products and build a strong foundation that will yield better features and user stories.

    Are you working on highly technical initiatives? What do your features and user stories look like? Technical or showcasing business value?

    The session will also cover real life examples of what to do when a product is perceived to be highly technical in nature and how the BA can lead the scrum team into producing artifacts that showcase the business value. It will illustrate challenges and impacts associated with the understanding/misunderstanding of the BA role on scrum teams and how to overcome those.

    Learning Objectives:

    • Understanding the importance of clear scope statements in the successful delivery of products
    • Grasp the level of scope required to build successful products and still be agile
    • Understand how to elevate and adapt the role of the BA in the agile world

    Date:

    Thursday, Nov 14, 2019

    Time:

    8:00 am

    Speakers

    Mike Rosen

    Unleash Your Architecture Creativity

    Architecture is a critical enabler of business agility, digital transformation, flexibility, stability, performance, operational excellence, and business success. However, architecture often struggles to keep up with the pace of business or make the cultural and process changes required, and has often failed to deliver on its promise. New realities require new architectural thinking.

    The new world is dynamic, decentralized, data driven, automated, and self-learning. The skills of an architect – big picture, critical thinking, system thinking, abstraction, conceptualization, visualization – are all still important, but the environment for using them, the goals for applying them, and the stakeholders that you deliver them to are different.

    This presentation explores how architects can unleash their creativity in this brave new world to build influence, create value and challenge the status quo.

    Learning Objectives:

    • The role of architecture in the age of Agile and DevOps
    • New ideas for creative architecture
    • Applying core architectural principles with new stakeholders

    Date:

    Thursday, Nov 14, 2019

    Time:

    10:40 am

    Building and Running Systems IS NOT Enterprise Architecture AND VICE VERSA

    Since the inception of commercial use of electrical equipment (analog and digital, wired boards and stored programming technologies) for business, the focus has been on increased productivity: improving quality, reducing time and cost.  The responsibility for technology implementations and operations historically has been within the purview of the Information Community, in the early days called EDP or ADP … later named DP or I/S or MIS … and then IM and now, typically IT.  This has been and still is “Building and Running Systems.”

    However, the focus is changing: the Digital Revolution, Business Intelligence,  Analytics,  Artificial Intelligence, Internet of Things … Robotics, etc.  Today the challenge no longer is simply productivity: improving quality, saving time and money.  Today’s challenge is designing the Enterprise to accommodate structural and disruptive change while seamlessly maintaining operations and, at the same time, avoiding major re-development projects.  THIS is Enterprise Architecture … which is different from building and running systems.   

    Learning Objectives:

    • IT Motivation that presently pervades the industry
    • IT Motivation that INVADES the industry future
    • IT Strategy that satisfies Motivation, future and present

    Date:

    Thursday, Nov 14, 2019

    Time:

    2:15 pm

    Customer-journeys and Architecture with limited resources

    Delivering better Customer-journeys and Architecture with limited resources – how do we do it?

    The municipalities in Denmark have been introduced to new Danish regulations and expectations and must therefore rethink and rebuild their business architecture.

    The municipalities don’t have the resources to just go out and hire a vast number of architects for the challenge. The solution is to educate, the already invested employees at the municipalities, in business design and architecture. The goal is to teach the staff of Danish municipalities to understand and change their old organisation into a new agile organisation to meet the new demands.

    Klaus is leading the effort to accomplish this across Denmark.

    Learning Objectives:

    • How to do architecture with limited resources
    • How to change an old organisation into a new agile organisation
    • How to Delivering better Customer-journeys

    Date:

    Thursday, Nov 14, 2019

    Time:

    3:15 pm

    Vocabulary Driven Architecture to Reduce Enterprise Ambiguity

    Your enterprise vocabulary matters! Often the development of glossaries, data dictionaries, and other vocabulary artifacts are derived from other architecture development efforts. Stop treating your enterprise vocabulary as a second citizen! A controlled vocabulary drives the development of better integrated and federated architectures helping to reduce ambiguity, apply creativity and manage complexity. In this session, participants will learn how to use a vocabulary-driven development process that encourages the use of a common term for the same concept. Learn how this universal technique works within a multi-framework environment. Learn how to align your enterprise vocabulary and ontology practically. Leave this session with not only the knowledge but the how-to guidance to make an impact on your organization immediately.

    Learning Objectives:

    • Recognize how vocabulary driven architecture can reduce modeling ambiguity in architecture
    • Identify the steps in the minimum model development procedure
    • Construct enterprise-level governance using a vocabulary driven approach.

    Date:

    Thursday, Nov 14, 2019

    Time:

    4:50 pm

    Return of the Enterprise Architecture Jedi – Southwest Airlines

    When originally introduced, Enterprise Architecture was A New Hope that would bring the corporate universe of rebel applications in alignment and deliver value for the business empire.  Some practitioners became enchanted with the tools and techniques of the EA arts and went to the dark side creating an Empire that Strikes Back.  Today, companies are seeking the Return of the EA Jedi to restore balance to the workforce.  In this session we will cover the Enterprise Architecture journey at Southwest Airlines and explore flexible approaches for delivering business value.

    Learning Objectives:

    • Understand the value proposition of Enterprise Architecture
    • Common obstacles to growing the practice
    • Overcoming common obstacles

    Date:

    Friday, Nov 15, 2019

    Time:

    8:00 am

    Developing a Common Language: Preparing Rules for Automation

    As business decisions are increasingly made by computers these days, business analysts could benefit from a better understanding what it takes to build software that makes decisions. Using lessons learned from numerous customer projects, the presenter will use as much plain English as possible to shed light on: getting data ready for automation, modeling decisions to support automation, the iterative software development life cycle (SDLC), common risks and pitfalls in decision automation, and more. This session is geared towards people without a formal development background. Attendees should leave this session with an understanding of how to communicate better with the developers they’ll work alongside as the next business decision gets automated.

    Learning Objectives:

    • Understand data modeling concepts such as structured and normalized data, data relationships, and validity
    • Review how automated decisions are iteratively written, tested, and implemented following the Software Development Life Cycle (SDLC)
    • Learn how to identify common risks for decision automation project failure and how to raise them sooner

    Date:

    Friday, Nov 15, 2019

    Time:

    8:55 am

    Capability Models Are Not Just For the Architects!

    Have you heard about capability models? Do you see capability modelling as the Business Architects domain? Not sure how you can add them to the Business Analyst toolkit? This presentation will give you an introduction to capability models and the concept behind them. You will then be taken on a journey of how the Business Analysts at Coventry University have started utilising a capability model to drive transformation, inform strategic decision making and as a reference point for common language between IT and the business. You will leave with an understanding of capability models and how you can easily add them to your business analysis toolkit.

    Learning Objectives:

    • An overview of capability models
    • How the BA can use capability models for developing a business case
    • Other ways to use the model

    Track:

    Nov 15, 201910:00 am

    Topic coming soon

    Date:

    Friday, Nov 15, 2019

    Time:

    10:00 am

    Topic coming soon

    Date:

    Friday, Nov 15, 2019

    Time:

    10:55 am

    Speakers

    Brad Lewis

    Tools of the Trade of the Visual BA

    Looking for ways to effectively communicate requirements to stakeholders?  This presentation will provide specific techniques and open source tools for delivering your  business and technical information in a visual, user friendly way that reduces defects and misinterpretation.  Simple tutorials on how to use these tools will be provided and you will look at the next document you have to deliver in a new way.  Increase your productivity and effectiveness by learning to become a Visual Business Analyst.

    Learning Objectives:

    • Prevent defects and engage your audience through visual communication
    • Use tools to reduce ambiguous communication
    • Confirm requirements using wireframes and mock-ups

    Date:

    Monday, Nov 11, 2019

    Time:

    9:00 am

    Treasure Hunting Along the Customer Journey

    As Business Analysts, we’re comfortable with mapping our existing processes. These are often a reflection of business needs, and the most efficient and effective way to accomplish a certain task or transaction. 

    Now, I have a dirty little secret about that, that we all know, but will only admit to in secret back room meetings and behind closed doors. The secret? That we often forsake the needs of our customers to advance the needs of the business. But it doesn’t have to be that way.

    Finding the “gold” along the customer journey is not hard, if you know how and where to look. And in doing so, our organizations can become customer experience juggernauts, that maximizes value, and if done right, minimizes effort and burden; for you and your customers.

    In the “Treasure Hunting Along the Customer Journey” workshop, participants will learn practical, how-to approaches to developing empathy, mapping the customer journey, and finding business process improvement opportunities on the parallel path.

    Attendees Will Learn:

    • What a Customer Journey Map is, and how to build one
    • How to identify the needs, wants, and desires of your customers, and how that should impact the projects we work on.
    • How to layer your customer’s journey onto your existing business processes, to figure out how to REALLY make your customers happy!

    Date:

    Monday, Nov 11, 2019

    Time:

    1:30 pm

    Using Lego Serious Play to Start a Culture Transformation

    LEGO® SERIOUS PLAY® (LSP) is a powerful tool to obtain a shared understanding and agreement for a team on any situation. LSP can be extremely effective when implementing any kind of organizational change that requires the engagement and participation of the impacted teams, especially if you are embarking on a cultural transformation.

    In this session, I will share several real life experiences that showcase the benefits of LSP as well as where, when, and how it can be used. The scenarios that I will share are (1) a small company looking to align the work of a team with the overall organizational strategy, (2) an IT department looking to define a roadmap to become a business partner, and (3) a large company going through an agile transformation that is looking to define an action plan for team members as they move into their agile roles. Attendees will also get familiar with the LSP experience by participating in several exercises themselves during the session.

    Learning Objectives:

    • Learn when to use LSP
    • Understand how an LSP session must be conducted in order to get the best results
    • Get useful tips for facilitating your own LSP sessions

    Date:

    Tuesday, Nov 12, 2019

    Time:

    9:00 am

    The Business Side of Data and Why it Matters

    It’s become a cliche to say ‘data is an asset’. Roles such as VP or Director of Data & Analytics have been elevated to mean more than managing a DW and increasingly organizations hire into the role of Chief Data Officer (CDO), typically expecting it to fix all their data issues.But what does it really mean to say ‘data is an asset’? Is it about cutting edge technologies and implementing data lakes? Why do we even care? And what would it take to actually materialize treating ‘data as an asset’? Especially in seasoned organizations already well-set in their ways, where organizational culture recognizes functions like supply chain, sales, or finance as indisputable business assets, data not so much!This session will address the above questions and share a comprehensive Enterprise Information Management (EIM) framework that depicts all the components to consider when embarking on a journey to treat ‘data as an asset’; emphasis will also be given to the key areas to prioritize on, for increased chances of program success.

    Learning Objectives:

    • what is ‘data is an asset’ and why it matters?
    • EIM framework to start addressing data challenges, regardless the industry you’re in
    • key tenets to prioritize and focus on
    • exercise to strengthen understanding of some of the concepts/tools presented

    Date:

    Tuesday, Nov 12, 2019

    Time:

    1:30 pm

    Speakers

    Gary Rush

    Facilitated Business Data Modeling Made Easy

    Data Modeling, done well, is one of the most effective and precise ways to understand and document how a business manages itself and it is a highly effective way to enable a business rethink its core business. It legitimately can be called “business modeling”. Data Modeling is of the business, for the business, and by the business.”

    This interactive session provides the Business Analyst and Manager with the tools and information to be able to understand and explain Business Data Models to business clients as well as be able to build a Business Data Model. 

    Topics include:

    • What is Business Data Modeling – Why do we do it?
    • When do you build a Business Data Model?
    • How do you build a Business Data Model?

    Attendees will learn:

    • How to build a Business Data Model with business clients who have never seen a data model.
    • How to use the modeling session to clarify and re-engineer the business.
    • How Active Listening affects the model and how to effectively listen to your clients.
    • How to harness the collective knowledge of your clients to build a model that they embrace. 
    • How to make the model truly their model.

    Date:

    Wednesday, Nov 13, 2019

    Time:

    10:25 am

    Building a Data-Driven Organization: What is Your Role?

    Being data-driven means the company uses data to harness insights across its organization and then turns those insights into action to create competitive advantage and more productive processes.  What does it take to turn your organization into a data-driven company?

    Believe it or not, it is not JUST about the data. This presentation will present the 5 key components in successfully becoming a data-driven organization, discuss the necessary infrastructure, and explore a high-level strategy.

    Learning objectives:

    • What being data-driven is about
    • What else is needed beyond just data
    • What different phases and roles are required
    • How business policies, business rules and business vocabulary play in building a data-driven organization

    Date:

    Wednesday, Nov 13, 2019

    Time:

    11:25 am

    Speakers

    David Hall

    BA or BA? How Architecture and Analysis Can Work Together

    One of the biggest challenges facing organizations is ensuring that projects and initiatives are effective in implementing business strategy and realizing business goals.  Instead of launching from a roadmap, projects are often initiated when a customer defines a solution to a perceived problem.  In many cases, no effort is made to tie the solution back to business strategy or goals.  

    By combining business architecture practices with enterprise business analysis skills, business analysts can add value to their customers by mapping problems/solutions to enterprise capabilities and strategies prior to developing requirements.  This practice ensures that solutions move business strategy forward and that all activities (requirements, design, testing, etc.) in an initiative map back to a business capability or strategy.

    Learning Objectives:

    • The best source of requirements is business objectives and outcomes
    • All requirements should tie back to the objectives/outcomes
    • Blending business architecture practices into your BA toolbox allows BAs to ensure Business Strategy stays central to all initiatives

    Date:

    Wednesday, Nov 13, 2019

    Time:

    2:00 pm

    Best Practices for Your Business Rules A-Team

    Logical, practical, methodical rule principles and best practices are key to a successful business rules project — as is building the right team. Drawing on real life examples from 17+ years’ experience working with business rules customers around the world, this session will look at important “do’s” and “don’ts” for a successful rules project — not only from a rules best practice perspective, but also from a people perspective. Even with the best rule practices, the business rules won’t write themselves! What qualities and skills should you look for when searching for a great business rules person?

    Learning Objectives:

    • Learning rule best practices that have helped others
    • Applying common sense to your business rules
    • Understanding important skills for successful rule teams

    Date:

    Wednesday, Nov 13, 2019

    Time:

    3:15 pm

    Closing the Gap Between Law Text and Daily Operations

    At the Dutch Tax authority, the Law text is evidently the starting point of our daily operations including the implementation in software applications and systems. The Law text is, however, not usable at the operational level and needs to be interpreted and supplemented.

    To deal with this issue, we have introduced a semi-automated process that starts at the Law text and generates the necessary content that is required at the next level while keeping the link to the original sources. The final product of this process is a generated software application that executes the Law without any manual programming.

    Learning Objectives:

    • Automate text extraction and linking of Law text to business rules
    • Create a natural language pattern that fits Tax related opertional rules
    • Make natural language rules readily executable

    Date:

    Wednesday, Nov 13, 2019

    Time:

    4:15 pm

    The State of Agile Analysis 2019

    When many teams learn agile ways of working, they focus on the new processes, teamwork, and metrics like velocity.

    Teams also struggle with Product Owner availability, carrying over stories, and getting quick and regular feedback; often finding out too late what they built is not what the user really needed. Teams are stuck with a backlog of enhancement and fix requests; innovation and the strategic agenda seems like a leadership fantasy, rather than reality.

    Let’s put the customer back into the product and our team’s work! We will discuss analysis from the vision and big picture, to the details of the acceptance criteria. There are so many techniques and practices that teams are missing out on to get great products that customers will love!
    Come discover what practices you can put to work on the team to get better visioning, better backlog refinement sessions, deeper conversations about the customer, and a more relevant product.

    We will highlight analysis best practices, helping teams connect the agile analysis to the agile values of quick feedback, measuring what matters, limited WIP, transparency, working with business and customer groups, and swarming together as a cross functional team.

    We will look at what the common anti-patterns are on agile teams that stifle analysis, and we will look at what teams that are getting great results are doing from a customer, product and analysis perspective!

    Agile analysis is connected to great results!

    Learning Objectives:

    • Understand what good agile analysis is
    • Discover and understand the anti-patterns of agile analysis and team practices
    • Discover what great product and analysis looks like at the team and organization levels
    • Connect analysis to agile team results and agile values

    Date:

    Thursday, Nov 14, 2019

    Time:

    8:00 am

    Agile Organizational Change Expeditions – a Guide

    Organizational change management (OCM) journeys, like expeditions, are voyages undertaken by a group of people with a particular purpose.  Successful OCM journeys and successful expeditions both require strong leaders, diligent planning, and the ability to pivot or change direction based on environmental changes. During this session, we’ll discuss the need for change in change management, consider the similarities with and lessons learned from successful expeditions, and align agile values and principles with managing change. Ultimately, we will apply agile and expedition behaviors to change journeys with a focus on building flexibility and resilience in individuals, teams, and organizations.

    Learning Objectives:

    • Describe the need for agile change management.
    • Explain the relationship between agile values/principles and change management.
    • Describe the role of expedition behaviors in successful change.
    • Apply agile practices and expedition behaviors to change.

    Date:

    Thursday, Nov 14, 2019

    Time:

    10:40 am

    Unleash Clarity, Creativity and Engagement using Simple Visuals

    In our fast-paced world of work, where complexity is the norm and speed is of the essence, how can we draw out people’s creativity, when when it’s difficult to still their minds? How can we engage people in our project or presentation, when they’re likely to be distracted? How can we communicate as clearly as we possibly can, when we work on really complex, systemic challenges?

    One answer is visual thinking, and specifically simple, hand-drawn graphics. Anyone can learn to draw these visual representations by hand, on paper or on a shared screen, to communicate clearly, to support innovation and creativity and to draw in colleagues and other stakeholders, wherever they are in the world. In this presentation, Penny will introduce short case studies of how visuals have transformed business analysis work around the world. You’ll learn why visuals work so well with human brains and how they help us to represent complex situations holistically. You’ll try out some simple visuals yourself and learn how to put them to use at work.

    Learning Objectives:

    • To understand how and why simple visuals are so powerful for clarity, creativity and engagement.
    • To build confidence to give simple visuals a go back at base
    • To find out what difference this had made to the work of others around the world

    Date:

    Thursday, Nov 14, 2019

    Time:

    11:40 am

    The Power of Words

    The head of Marketing turns to the head of Operations and says “Well now we’re talking about semantics.” Did you cringe? Did you immediately begin trying to find another way to ask the question to show the chasm between the definitions each of them apparently have on the matter? Then you too understand the power of words; in design and implementation.

    During this interactive session we will explore two of the most powerful tools an Analyst or Architect has, which are some of the first skills we learn in grade school; synonyms and role playing. We will explore the power of words for delivering clarity and creating consensus through active engagement and “walking in someone else’s shoes”.

    Learning Objectives:

    • Recognizing pitfalls in language
    • Tips for recognizing the need for clarity
    • Paraphrasing; When and why?
    • Leading an audience to consensus

    Date:

    Thursday, Nov 14, 2019

    Time:

    2:15 pm

    Spark up Innovative Business Automation with Design Thinking

    Digital business automation is a transformational journey for the enterprise: you should start small, but you must think big to reap all the benefits and synergies of the different capabilities such as business process, decisions, content management, or RPA. In this presentation, we show how a Design Thinking approach can help you get the most value from your first business automation project and later grow from project to program. You will learn about the key design thinking techniques and how to orchestrate them to foster innovation, elicit what is valuable to your enterprise, vet what is doable through business automation, and plan for building a series of minimum viable product.

    Learning Objectives:

    • Essential and practical design thinking techniques for rapid project
    • How design thinking can expand the concept of business value beyond process efficiency
    • How business can drive growth of digital business automation adoption

    Track:

    Nov 14, 20193:15 pm

    Topic coming soon

    Date:

    Thursday, Nov 14, 2019

    Time:

    3:15 pm

    Topic coming soon

    Nov 14, 20194:50 pm

    Topic coming soon

    Date:

    Thursday, Nov 14, 2019

    Time:

    4:50 pm

    Topic coming soon

    Date:

    Friday, Nov 15, 2019

    Time:

    8:00 am

    Strategy>>Execution-Making it REAL through Stakeholder Experience

    First person walk through of a Stakeholder experience led agile approach that has been used to track Strategy to Execution and successfully realize the value of Business strategies. Listen to the success story of expanding business architecture practice in a large global health service company to prove the value of Customer centricity.  Learn how to gain buy in from functional leaders to support and champion strategy to execution planning using a multi-year capability roadmap and a stakeholder experience led portfolio prioritization.

    Learning Objectives:

    • Learn tips on how to successfully stand up a Capability Management practice and execute on Business priorities aligning to Enterprise strategies
    • Gain insight from challenges, successes, and lessons learned
    • Understand techniques to gain stakeholder buy-in

    Date:

    Friday, Nov 15, 2019

    Time:

    8:55 am

    Designing Better Enterprises: The Art Of Enterprise Design

    Enterprise Design connects customer-centric product and service development to the enterprise transformation required to deliver. And no, this is not about running another Design Thinking workshop.

    Looking back on 10 years of Design Practice experience applied at scale to challenging enterprise environments, Milan will show how to use Design to give shape to enterprises.

    Applied in a holistic and systemic fashion, Enterprise Design can help us deal with challenges of innovation and transformation. It acts as the glue between Customer Experience and Business Architecture, and enables us tackle the complexity that makes ambitious endeavours so ambitious – and worthy of applying our collective intelligence and creativity.

    Learning Objectives:

    • How to scale design practice to the enterprise level using a framework going from the Big Picture challenges to the tangible Rendering (and back)
    • Achieving traceability between the Customer Experience Journey, Operational Business Architecture, Processes and Organization
    • Take home a framework and approach to drive innovation and transformation projects by design in your own or client organizations

    Date:

    Friday, Nov 15, 2019

    Time:

    10:00 am

    Business Continuity Planning – Are You Ready?

    Many organizations have experienced some type of disruption. These disruptions can range from hurricanes to sick staff to human error. Is your organization prepared to sustain its essential business functions if all or part of it is impacted by a disruption?  By building an organization’s business continuity capacity the risk of disruption is reduced, and the impact of a disruption and time to stabilize operations following the disruption is decreased.

    The American Immunization Registry Association (AIRA) in partnership with Centers for Disease Control and Prevention (CDC) have developed a guide, Business Continuity Planning for Immunization Information Systems, to help the immunization programs around the country prepare their organizations for continuation of business operations in the event of a disruption.

    Presentation components:

    • The methodology used
    • How to identify and prioritize the business functions
    • Risk mitigation vs continuity options, why you need both
    • Lessons learned

    Learning Objectives:

    • How to identify and prioritize your business functions
    • What is included in a business continuity plan
    • What was the methodology used to support development of the business continuity plan
    • What lessons were learned along the way

    Date:

    Friday, Nov 15, 2019

    Time:

    10:55 am

    Why – and How to – Align Requirements to Business Architecture

    Regardless of what methodology you use, requirements are often a means to an end – deliver technology that gives stakeholders what they need… all through the limited focus of the end-user. What they lack is a holistic view of the business that enables IT to address the needs of the “customer,” not just the technology user.

    Using a defined framework, this session will illustrate how aligning requirements management to an organization’s Business Architecture allows Business Analysts to drive and trace requirements directly from a customer perspective that is aligned to business strategies, value streams, business capabilities, and roadmaps.

    The outcome is of this alignment are requirements that reflect not only the needs to solve a specific problem, but also the needs of customers, stakeholders, and the organization’s strategic goals. This customer-oriented, value-centric approach to requirements positions the B.A. to drive change and transform the way IT solutions are delivered.

    Learning Objectives:

    • Leveraging Business Architecture in Business Requirements Management
    • Aligning Requirements to Business Strategy
    • Benefits of Business Architecture for the BA

    Date:

    Monday, Nov 11, 2019

    Time:

    9:00 am

    Speakers

    Alec Sharp

    Facilitation Techniques for Analysts and Architects – Productive Sessions in Agile Timeframes

    The work we do demands the participation of many stakeholders – executives and managers, individual contributors, and architects and analysts of various stripes. One-on-one interviews are simply not enough to build a shared understanding of the current situation, and a shared vision of the future. Facilitated workshops are essential! But even for an experienced professional, facilitation can be a daunting prospect. “How can I initiate the session without silly inclusion activities?” “How can I keep an active group on track and productive?” “How can I deal with the inevitable disagreements or difficult participants?” Luckily, there are specific ways to deal with these and other situations.

    This tutorial, designed expressly for analysts and architects and backed up by 35 years of facilitation experience, will introduce core facilitation techniques.

    Key topics include:

    • The importance of pre-session interviews – what to ask, what to listen for, and what to ignore;
    • How to structure a session plan;
    • The surprising value of “venting” early in a session:
    • Five essential techniques for the facilitator, and how to deal with five tough situations;
    • Proven session agendas, and a review of actual session outcomes.

    Date:

    Monday, Nov 11, 2019

    Time:

    1:30 pm

    Creative and Practical Approaches to Effective BA Techniques

    IIBA®’s BABOK® provides 50 techniques and the Agile Extensions provide another 24 techniques as tools for business analysts to have at their hands to walk the gauntlet of challenges they will face as they lead the charge to provide business value to an organization. Reading how to do something is one thing but learning how to do it, applying it and then building upon your own skill set is a completely other side of the equation of these useful techniques.  Let alone, how do you have fun and not only engage your stakeholders, customers and clients, but get them also collaborating together and enjoying the change work for successful outcomes?

    This tutorial session will focus on student participation and hands-on practice of using techniques directly from the the BABOK® Guide and Agile Extensions in new and innovative ways. Thoughts for what to do when your best practices fail to deliver and you need to adjust to delight your customer will be emphasized as core takeaways of the session. And how to have some fun by being innovative!

    Learning Objectives:

    • Identify new ways to apply techniques for greater outcomes with stakeholders
    • Think differently about your own approach to utilizing techniques on business analysis and project management work
    • Identify key applications of technique approaches that can be immediately applied to current real-world challenges

    Date:

    Tuesday, Nov 12, 2019

    Time:

    9:00 am

    Speakers

    Liz Calder

    Are You Thinking What You Think You’re Thinking? Overcoming Cognitive Biases

    Have you ever been on a project where even though you are objective about your stakeholders’ needs, understand the project scope and determine the cost benefit, things still don’t turn out as expected. Could you have been affected by Cognitive Biases?– Why aren’t people coming up with new ideas in your workshops? It’s the status-quo bias, compounded by bandwagon bias.- Are your problem-solving sessions reaching the right solutions? If not, maybe it’s the conjunction fallacy or loss aversion bias – Why is estimating seen as a black art? Blame the planning fallacy and optimism bias.Join me in this workshop and we will explore these problems and others, drawing on the fields of psychology, neuroscience and behavioural economics and applying them to Business Analysis. We’ll also investigate ways to overcome biases and help counter the natural tendencies of our brains.

    Learning Objectives:

    • Understand what Cognitive Biases are
    • Understand how biases affect you, as a Business Analyst, and your stakeholders
    • How to spot common Cognitive Biases in others and help them see them too.
    • Approaches for overcoming them, or using them to your advantage

    Date:

    Tuesday, Nov 12, 2019

    Time:

    1:30 pm

    Speakers

    Jas Phul

    Product Ownership from a BA perspective

    Business analysis happens everywhere, not just on products and definitely still on agile projects. Without proper analysis projects will fail. As the voice of the customer, the Product Owner is a role in agile projects that is well suited for those with business analysis skills. Come join us for this half day tutorial where we’ll show you how to use your analysis skills as a Product Owner.

    Track:

    Nov 13, 201910:25 am

    Topic coming soon

    Date:

    Wednesday, Nov 13, 2019

    Time:

    10:25 am

    Topic coming soon

    Track:

    Nov 13, 201911:25 am

    Topic coming soon

    Date:

    Wednesday, Nov 13, 2019

    Time:

    11:25 am

    Topic coming soon

    Date:

    Wednesday, Nov 13, 2019

    Time:

    2:00 pm

    Topic coming soon

    Date:

    Wednesday, Nov 13, 2019

    Time:

    3:15 pm

    Beyond “Engagement”: Practical Stakeholder Analysis Techniques

    Business analysis is undoubtedly a ‘people profession’.  It is difficult to imagine any large-scale change that could be progressed without the co-operation and co-ordination of a wide variety of stakeholders.  Yet, it is rare to see unanimous stakeholder agreement—and in ‘messy’ situations we might find that stakeholders don’t even agree on the nature of the project or problem that we are trying to solve. 

    With creative, complex and transformational projects we play a key role in balancing complementary and sometimes competing perspectives, and there are a number of tools in our BA toolkit that we can utilise.

    In this practical session you will hear:

    • A range of practical techniques for stakeholder categorisation and engagement that build upon traditional stakeholder modelling.
    • Techniques for appreciating, discussing and balancing different stakeholder perspectives
    • The importance of representing marginalised and ‘unheard’ groups when designing services

    Learning Objectives:

    • Understand a range of practical techniques for stakeholder categorisation and engagement that build upon traditional stakeholder modelling.
    • Understand a range of techniques for appreciating, discussing and balancing different stakeholder perspectives
    • Understand the importance of representing marginalised and ‘unheard’ groups when designing services

    Date:

    Thursday, Nov 14, 2019

    Time:

    8:00 am

    Topic coming soon

    Track:

    Nov 14, 201910:40 am

    Topic coming soon

    Date:

    Thursday, Nov 14, 2019

    Time:

    10:40 am

    Topic coming soon

    Date:

    Thursday, Nov 14, 2019

    Time:

    11:40 am

    I Finished My Project With Incomplete Requirements: Success Story

    Requirements are complex and detailed, sometimes it can feel like they will never be complete. But do they really need to be? On a recent software development project, many requirements models and diagrams were drafted and discussed, helping the stakeholders and solution designers to communicate about needs and ideas—but very few of them were actually “done.” This presentation will discuss which requirements models made my project a success, even though few of them were actually finished. I’ll explain the rationale for creation along with the extent of completion of each model. Come hear a project success story where few of the requirements were “finished!”

    Learning Objectives:

    • Understand the rationale for use and value of various requirements and analysis techniques
    • See examples of how requirements evolve on a real project
    • Learn to recognize when a requirements technique has stopped being useful

    Date:

    Thursday, Nov 14, 2019

    Time:

    2:15 pm

    Lean-Agile Business Analysis

    Over the past decade, business analysis has found itself increasingly challenged by the widespread adoption of agile methodologies. We’re asked to produce requirements faster and often to take on the role of the “product owner”–without the authority we need to do so, or without an understanding of how the role is supposed to work. The problem is that Scrum is a new product development methodology–designed for the creation of products in new markets. It’s not designed for the kind of changes business analysts are involved in–the development of software to improve the effectiveness of business processes. However, agile isn’t going away–rather, we need to change how we do business analysis. BAs need to move from a focus on developing software requirements to focusing on value realization and process improvement. Fortunately, there’s a set of techniques for doing just that, and ones which are not only compatible with agile methods, but which were the basis for many of them–Lean process improvement. We’ll show you how to solve the “product owner” problem and develop a vision for your agile projects that delivers real business value, and how to combine ongoing process improvement with software development.

    Learning Objectives:

    • Learn how to map value streams
    • Analyze processes to see where waste occurs and find the greatest opportunities to increase value
    • Translate opportunities into user stories and acceptance criteria to support truly agile change

    Date:

    Thursday, Nov 14, 2019

    Time:

    3:15 pm

    Transforming a Kingdom—the Process of Vision Realization

    Saudi Arabia is undertaking the largest change project ever attempted, guided by its Vision 2030 strategy. Every aspect of government, business, and personal life is impacted. This is creativity, innovation, agility, and deep analysis at national scale.

    Realizing the vision has triggered transformation of the public sector requiring reimagining and reengineering of the business processes by which it delivers services. The Ministry of Communications & Information Technology (MCIT) is at the forefront of this change.

    This presentation describes MCIT’s journey from low BPM maturity with no process documentation, modelling tools, process performance management, or process culture, to a successful implementation of process-based management having all of those.

    The presentation shares practical lessons learned about process-lead organizational transformation and discusses the necessary mindset and cultural changes, as well as the legacy governmental constraints that obstruct BPM development.

    Learning Objectives:

    • The role of process in organizational transformation
    • High-impact strategies for process change management
    • Developing the process mindset
    • Enhancing BPM maturity|Insights into Vision 2030

    Date:

    Friday, Nov 15, 2019

    Time:

    8:00 am

    Turn Corporate Red Tape into a Bowtie: Sparking the Creative Mind

    The words “Innovation” and “Creativity” seem so elusive, vague, and outright intimidating at times. This session is one that will focus on the case study of how a small team navigated through the complexity, ambiguity and indefinite land of innovation. By sparking the creative mindset to build guiding principles, a backlog of tangible actions, a marketing and communication plan, and a trail of failures, we were able to modernize a very traditional company.

    Every person has what it takes to innovate, but those skills need to be sparked and cultivated using a few of the techniques shared in the workshop. Providing structure learned from the case study around backlogging items to innovate, bringing others along on the journey and getting intimate with failure will leave you reaching for the stars!

    Learning Objectives:

    • Review the top 3 Creative Attitudes with concrete examples of how to cultivate them in the corporate workplace
    • Walk through how Capital Group built an Innovation Backlog through all of the challenges of a large corporation
    • Provide tips and tricks for marketing innovations to people who are not open to the new and different
    • Deep Dive on the Resume of Failures- How Mistakes can be the Key to Success with examples from the CG Innovation Team

    Date:

    Friday, Nov 15, 2019

    Time:

    10:00 am

    Customer Oriented Process Management and Innovation

    Within de Volksbank, a Dutch retail bank, process oriented management has been introduced by means of a BPM initiative: a combination of agile work methods, intensive process and risk management workshop. All the bank’s processes are redesigned, process ownership implemented and continuous improvement realized.

    Realization took place by a combination of process design, change management and process monitoring. The process maturity grows from level 1 to 3 (on a 5 point scale). Process optimization approach like lean and process mining are implemented within the bank, and will be shown.

    Value streams are defined and managed both from a customer orientation (service guarantees) and stakeholder orientation (performance guarantees). Customer journeys, customer effort scores are the basis for design and performance enhancements. Innovation such as robotics and process mining support realization of both customer and stakeholder targets.

    The approach, results, dashboards, etc. will be presented. And also some practical examples and lessons learned will be shown.

    In summary:

    • Customer orientation: voice of the customer as starting point for process performance.

    • Practical approach of value stream management

    • Examples of methods, techniques and tools, e.g. robotics and process mining

    Learning Objectives:

    • Show practical results based on sound concept
    • Technology is a precondition, not a goal
    • Success factor is mix of design, change management and monitoring

    Date:

    Friday, Nov 15, 2019

    Time:

    10:55 am

    How Culture and Values Enable Operational Excellence

    Understand key strategies to keep your team thriving through digital disruption, course correction, accelerated growth, or mountains of data. Dive into team dynamics and how they relate to each person and situation. Within purposeful operational excellence, the business processes become better as the humans are on point and target. David Childs will share stories and lessons which have transformed teams and organizations by capitalizing on their most valuable assets.

    To take your organization and team to the next level it is critical to identify both common values and culture as they are the keys to organizational excellence. These insights will help you understand and lead your team at the highest levels of productivity.

    Habits with personal and systemic value systems are always at play in any organization. Learn how to identify and work with these invisible forces which affect every decision an organization makes. David will share our proven approach and the thinking behind it, the principles of alignment and the rules of engagement.

    Learning Objectives:

    • Understand how to extract and evaluate tacit knowledge
    • Learn how to align through discussion and objectivity
    • Identify the hidden living values that guide your organization
    • How to achieve buy-in within your team adjacent silos
    • Tools to discover your organization’s true value

    Date:

    Monday, Nov 11, 2019

    Time:

    9:00 am

    Transitioning from Waterfall to Agile- It’s Not Too Late to Start

    Do you currently work in a waterfall shop but desperately desire agile experience? Interested in learning how to transition your traditional business analysis skills to agile? There are a lot of business analysts still making the transition – so it’s not too late! Attend this hands-on workshop where you will learn by doing. Walk away knowing how to adapt your current skills to be a productive member of an agile team as you practice simulating the agile activities you should be leading and the techniques you should be performing.

    Attendees Will:

    • Recognize the agile principles and significance of adopting an agile mindset
    • Walk away being able to compare/contrast traditional business analysis activities to expected agile activities
    • Develop a product vision and roadmap
    • Obtain first-hand experience transitioning writing business and functional requirements to user stories and acceptance criteria
    • Create and refine a product backlog, participating in prioritization and story elaboration exercises

    Date:

    Monday, Nov 11, 2019

    Time:

    1:30 pm

    Speakers

    Ali Cox

    Better Achievements: Find a Habitable Planet! – An Agile Business

    Learn agile business analysis practices through gamification. Attendees will be asked to find a new planet for earths’ inhabitants and will be required to use good analysis in order to save mankind. 

    Lessons embedded in the game include:  

    • Planning and Monitoring: BA activities must be planned. Teams need time to organize their work to be done during a phase. 
    • Elicitation and Collaboration: There is no one way to obtain information from stakeholders. Teams will discover more ways to learn from them.
    • Requirements Lifecycle Management: BAs manage a lot of information that is all related to different moments and different detail levels.
    •  Strategy Analysis: We should never lose focus on the business need, even when we are in a deep technical layer.
    • Requirements Analysis & Design Definition: Understand the information we have learned, give it structure, and decompose it in a way that promotes a common understanding.
    • Solution Evaluation: Continuously evaluate the solution to see what more is needed to solve the need.

    Learning Objectives:

    • Analytical thinking and problem solving: to be straight-forward thinking, creative and focused on global solutions
    • Behavioral characteristics: to be a team-player with honesty and ethical behavior
    • Business knowledge: to understand the business needs and the solution needed to make successful decisions
    • Collaboration: to understand that good communication and interaction are essential

    Date:

    Tuesday, Nov 12, 2019

    Time:

    9:00 am

    Master Agile Business Analysis Through an Epic Adventure!

    Is there a role for Business Analysts in Agile? What type of mind-set do we need to be successful in Agile projects? This interactive Agile workshop will supercharge your Agile Business Analysis skills and help answer these important questions. We will cover the advanced analysis techniques within the BABOK’s Agile Extension in the space of 3 hours. Pardeep will use his unique teaching style and use of innovative teaching methods to create an impactful learning experience. Attendees will be introduced to an epic story of survival told through a variety of medium including, animation, storytelling, music and presentations. Allow yourselves to step into the shoes of the lead characters and utilise all of your Agile Business Analysis skills to overcome the challenges that face you.Whether you are new to Agile or an experienced practitioner, whether you are performing a Product Owner or a Business Analyst role, we have included something for everyone.

    Learning Objectives:

    • Psychology and mind-set required to maximise agility
    • Core Business Analysis techniques for Agile projects
    • Importance of outcome-based thinking for Product Owners
    • Role of the Business Analyst in creating an effective Agile culture
    • T Shaped Business Analysis skills
    • Effective leadership traits for Business Analysts in Agile projects

    Date:

    Tuesday, Nov 12, 2019

    Time:

    1:30 pm

    Intro to Agile Workshop

    Are you someone who is agile curious or will soon be working on agile projects? Agile concepts and practices are permeating software development. If you have not been exposed to agile yet, at some point you will. If you need to understand the basics, or simply brush up on the concepts of agile software development, this session is for you! Learn the basics of agile in a low-stress environment through hands-on exercises as we take a step-by-step journey to delivering a creative product. This is NOT a lecture-based workshop, but an interactive session where you will “learn by doing.”

    Attendees Will Learn About:

    • Scrum Basics
    • Visualizing the Product
    • Small Batch Sizing
    • Story Writing
    • Acceptance Test Writing
    • Delivering a Product Within a Timebox

    Date:

    Wednesday, Nov 13, 2019

    Time:

    10:25 am

    Deep Business Analysis: Leading in the Age of AI, Robotics, IoT

    Jobs are disappearing. Industries are struggling. Businesses are facing unprecedent forces. Some leaders are painting a picture of crisis. Many business analysis professionals are helping corporations to transform. The truth is that the Business Analysis profession itself is not immune to these global forces. Most individuals must go through transformative change to thrive now and in the future. It is no longer adequate to respond or adapt. Relying on known techniques, tools and templates is simply not enough. We must dig deeper, much deeper. In every crisis lies the seed of opportunity. Join us to uncover what you can do now to lead in the age of AI, robotics and the internet of things and position yourself for long term success.

    Learning Objectives:

    • What is ‘deep’ business analysis and why it is imperative in business today
    • What are the key ingredients to ‘deep’ business analysis
    • How to lead yourself and your business through the age of AI, robotics and the IofT

    Scaling Our Learning Culture: A Nationwide Story

    Over 400 analysts support nearly 200 Agile/Lean teams delivering software for Nationwide.  Our learning culture is anchoring in standard work monitored by maturity models that gauge impact on high quality software delivery.  Learning paths create an easy to follow framework to increase practical experience in specific technology domains and delivery practices.  Partnerships with Duke and George Washington University enable certification programs that foster breadth and depth of skill set development.  Local community college partnerships support ongoing reskilling as the pace of change quickens in our IT landscape.  Career development is a focus for people leaders in partnership with associates.  We’ve scaled our learning culture so that new and an tenured associates continue to learn and grow – you can too!

    Learning Objectives:

    • Standardize work processes using guardrails
    • Identify major technology and practice gaps
    • Determine & scale community learning needs

    Date:

    Wednesday, Nov 13, 2019

    Time:

    2:00 pm

    It’s Not Mean, It’s Clear

    Feedback is essential at every level of the enterprise, but most people cringe at the thought of giving negative feedback. We’re conditioned from childhood not to say anything if it isn’t “nice”. As a result, we miss the opportunity to provide clear, meaningful feedback that can change relationships and outcomes. Instead, we suffer in silence or we dance around the topic leaving the receiver dazed and confused and everyone’s energy zapped. Let’s get rid of the old approaches like sandwiching the negative between two positives- you’ll just end up with a watered-down version of your truth. Let’s learn to say what we mean so we get what we want. The quality of your life is directly related to the quality of your dialog but most of us don’t have the confidence or tools to communicate this directly. If you are an Agile team member looking to improve the retrospective, a manager looking to provide better feedback to your team or if you want meaningful feedback that empowers you to improve your own performance, this session is for you.

    Learning Objectives:

    • Give direct feedback that gets results
    • Provide feedback in 5 minutes or less
    • Elicit feedback that can inspire you to do great work
    • Techniques to build your confidence

    Date:

    Wednesday, Nov 13, 2019

    Time:

    3:15 pm

    You are a leader! What’s your strategy?

    Leadership is something that needs to develop.  Even with natural ability, leadership requires work.  Leadership isn’t easy!    Great leaders strive to understand themselves, their environment and those they lead. To develop your leadership skills, you need a plan; a strategy!  No matter what role you play in your organization, having a Personal Leadership Strategy that is actionable and achievable will benefit you!

    In this session, Heather and Michelle will lead you through the development of a Personal Leadership Strategy from the perspective of an experienced and anew leader. Using real-world examples and tools, you will create your own personal leadership inventory! This will enable you to create  personal and team strategies to propel you and your team forward.  Strategies will incorporate self-promotion and team goals. By the end of this session you will have a personal leadership strategy roadmap to build your own strategy right away.   Join us if you are ready to take a chance to make a change to be a future ready leader!

    Learning How To:

    • Define personal leadership
    • Evaluate leadership skill
    • Create a leadership strategy

    Date:

    Wednesday, Nov 13, 2019

    Time:

    4:15 pm

    Mindset Matters

    Explore an interactive session where you will become aware of how impactful your mindset is. Learn how to increase the productivity of your teams without spending a dime.  Seek insights that you can apply to unleash your creativity, and in turn unleash the creativity of your organization. Investigate practical techniques that can be easily applied that will shape your attitude and improve your performance.

    Learning Objectives:

    • Understand the impact from various mindsets
    • Improve personal attitude
    • Increase productivity of self and teams
    • Build cohesive teams
    • Overcome emotional hijacks
    • Unleash personal creativity

    Date:

    Thursday, Nov 14, 2019

    Time:

    8:00 am

    Using Standards to Enable Decisions as a Service

    In a technical world dominated by discussions of serverless, APIs, and microservices, we’ve reached an inflection point that will form the basis of the next wave of technology evolution. However, to take advantage of these advances, we must rethink the way we build, manage and deploy applications. Decisions will play a key role in this revolution.

    This presentation will focus on the DMN and BPMN standards and their integration with industry data standards to enable a powerful approach to handling Fintech and Regtech using the mortgage industry (MISMO) as a case study.  We believe that “decisions as a service” will become a primary delivery model and facilitate the creation and deployment of powerful APIs and microservices. Decisions enable a business-driven approach to development and deploying the capabilities as services will enable consumers to get custom automation. This is imperative in industries like financial services where the only constant is change.

    Learning Objectives:

    • Integration of business and technical standards
    • True service-based based environment using APIs and microservices
    • Setting the table for other emerging technology – blockchain, AI, etc

    Date:

    Thursday, Nov 14, 2019

    Time:

    10:40 am

    Intro to Decision Modeling for Practitioners – What, Why, and How

    Decision modeling using DMN is a creative and analytical activity focused on describing the requirements and structure of operational business decisions. It produces artifacts easily consumed and leveraged by both business and technical audiences.

    Decision modeling comprises both Decision Requirements Diagrams and business logic, typically (but not always) represented in decision tables. We will touch on the role of decision tables in the elicitation and development of DRDs, but will be primarily focused on the visual aspect of decision modeling.

    This presentation introduces practical and effective decision modeling techniques intended primarily for Business Analysts and others who are either curious about this visual approach or who are eager to be unleashed upon the craft.

     Examples shared will be drawn from real-world experience on actual financial services, healthcare, pharmaceutical, manufacturing, retail, military, or government projects.

    Learning Objectives:

    • What decision modeling is and how it fits into the big picture
    • Why decision modeling returns such a high value for the level of effort required
    • How to create effective decision models and how to make impactful use of them

    Date:

    Thursday, Nov 14, 2019

    Time:

    11:40 am

    Volatility, Velocity, Elasticity, and Performance are a Must for China’s FinTech industry

    China’s awakening in Decision Management came with a new set of challenges.  To begin with, the volume of credit requests has reached new heights that dwarfs the volumes we have historically seen around the world so far.  Velocity is playing a leading role, driving the need for elastic architectures of another dimension.  Last but not least, the rapidly changing business landscape brings new opportunities to refine strategies through new and diverse data sources.

    In this presentation, we will share Xinshu Credit’s experience leading the charge.  In particular, we will cover:

    • Decision Service Architecture that scales
    • Guidelines for digesting quickly volumes of data sources
    • Modern technology blueprints for elasticity
    • Lifecycle Management best practices for ultimate performance

    Date:

    Thursday, Nov 14, 2019

    Time:

    2:15 pm

    Only You Can Prevent AI Failures; The Critical Role of Business Analysts in Delivering Machine Learning and AI

    Predictive Analytics, Machine Learning and Artificial Intelligence are hot topics everywhere you go. Every organization wants to turn its digital data into gold. Data scientists are being hired, software is being purchased, clouds are being provisioned. Lots, and lots, of money is being spent to move to a new era of algorithmic, data-driven business!

    And yet… not much is actually happening. Most data science projects are still experiments, trials or pilots – some have become shelfware. Outside of big-name internet firms, demonstrated success at scale is remarkably hard to find. Most companies make decisions the same way. Data science is over-promising and under-delivering.

    The problem is that data scientists don’t know how to talk to business people or IT professionals. They can talk to the data just fine. They can’t talk to the business to find out what problems need to be solved. They can’t talk to IT to get their algorithms across the last mile of operational adoption.

    They can’t talk to the business or to IT – but you can.

    Learning Objectives:

    • Why decisions matter to ML and AI – and you
    • Business rules AND machine learning not business rules OR machine learning
    • Why and how to define decision requirements

    Date:

    Thursday, Nov 14, 2019

    Time:

    3:15 pm

    Decisions in the Process Context

    The use of decisions and processes to structure and detail business knowledge is a good way to develop requirements.  The goal of the session is to share and discuss experiences in designing complex decisions between processes in real projects using BPMN and DMN. To accomplish this, we will first demonstrate how a modeled process helps to model the decisions it contains and when it is better to break away from these process dependencies. Secondly, we will show how the decisions build their own perspective on the business knowledge and talk about the important role of the business object. Lastly, we will share some of the experiences in dealing with specialist groups.

    Learning Objectives:

    • Requirement Engineering with Process and Decision
    • Dependencies between process (BPMN) and decision (DMN)
    • Process and decision as different views on the specialist modelling
    • The importance of the business object

    Date:

    Thursday, Nov 14, 2019

    Time:

    4:50 pm

    Intelligent Perpetually Running Applications with Business Rules

    In the AI era, many business applications which consider themselves “intelligent” cannot simply execute a complex rules-based transaction and wait for the next one. To become really “intelligent” applications,  they should be able to learn from already executed transactions, accept new facts as they become available, and, when necessary, they should make changes in their own execution logic. These stateful applications should be able to support both decisioning and behavioral rules, validate and propagate changes in the states of involved business entities, and finally “connect the dots”.

    In this presentation, we will describe an ingenious architecture that supports the creation and continuing development of such intelligent, perpetually running applications. This proposed architecture utilizes the modern pub/sub tools with continuous data streams and state machines,  allowing subject matter experts to define and maintain behavioral and decisioning rules. We will demonstrate the architecture by using several real-world scenarios.

    Learning Objectives:

    • How to develop “live” intelligent applications
    • How to define both behavioral and decisioning rules
    • How to validate and propagate real-time changes

    Date:

    Friday, Nov 15, 2019

    Time:

    8:00 am

    Turning Strategy into Execution – a SAFe(ish) case study.

    We are working in a constrained environment – limited time, money and resources with a growing book of work and a full change agenda. We need to work smarter and faster to execute on our strategic plans, but how?

    By applying a little creativity, and using the Scaled Agile Framework as our inspiration, we designed and implemented a new way of prioritising, planning, and executing the strategic objectives of our business area. We challenged the traditional (and somewhat conservative) mindset of the bank, and introduced a methodology that encourages transparency, engagement, improved quality and better alignment with strategic ambitions.

    Learn how our BA team introduced a new way of working to the treasury and reporting function of one of Northern Europe’s largest banks, and along the way how we redefined the role business analysts can play in delivering change.

    Learning Objectives:

    • How to apply agile ways of working to strategic prioritisation
    • How to close the gap between strategy and execution
    • Reshaping the role of BAs in delivering on strategic goals

    Date:

    Friday, Nov 15, 2019

    Time:

    8:55 am

    Data Analytics in Visio. Really? Visio??

    There are lots of data analytics tools available, but most come with two significant costs: the cost of a license and the cost to obtain the required skills to use the software. But what if you could create dashboards and data visualizations with software you already use every week? What if your dashboards could show data in the context of diagrams that you already provide to your colleagues and customers? You may be surprised to learn that Visio could be the answer to your business and operational intelligence requirements. You can layer data visualizations on top of process maps, organization charts, floor plans… the same diagram that you already use to communicate vital information.

    Learning Objectives:

    • Leverage software and knowledge you already have
    • Build BI dashboards in as little as 10 minutes
    • Visualize process metrics and KPIs in the context of a process map
    • Reflect important employee performance data on an org chart

    Case Study on Marketing Agile Business Architecture

    The need for speed (of delivery) can make it hard for Business Architecture to gain traction during the strategy-to-execution life-cycle. This barrier can be especially compounded in an agile work environment where strategy and in-flight work are continuously flexing.

    Applying a Marketing approach to Business Architecture communication can create the traction needed to insert architectural value. Enhanced integration in the strategy-to-execution life-cycle will facilitate an iterative approach to agile Business Architecture.

    A real-life case study will be presented to demonstrate the value of these creative techniques.

    Learning Objectives:

    • How to market your Business Architecture practice to the business
    • How to incorporate agile ways of working into your Business Architecture practice
    • Effective Business Architecture artifacts for senior leadership
    • A USAA case study using Business Architecture

    Date:

    Friday, Nov 15, 2019

    Time:

    10:55 am

    Transforming a Business Process Infrastructure

    As part of our business process architecture transformation at Idaho National Laboratory, we are building diverse and inclusive teams that apply a six-step methodology to achieve process simplification and integration. Through this process, we deconstruct our current state, analyze the individual elements, and then reconstruct optimized and integrated processes. We lead users through discovery workshops, determine the roles necessary, apply systems thinking to understand interfaces in integration, incorporate data analytics in process optimization, apply human performance tools during validation, and disposition existing content while finalizing deliverables.

    Learning Objectives:

    • The importance of diverse and inclusive teams for transformation initiatives
    • Elements of our six-step methodology to achieve process simplification and integration
    • Use of data analytics to understand current state and drive optimization
    • The importance of consistent roles, responsibilities, accountabilities, and authorities in process development

    Date:

    Monday, Nov 11, 2019

    Time:

    9:00 am

    Navigating the Mess: Practical Techniques for Early BA Engagement

    Imagine the scene. You’ve been ‘parachuted in’ to a new project assignment, and you’re faced with disagreement everywhere.  Stakeholders are fighting, and there isn’t any kind of consensus of what problem we’re trying to solve here let alone how we’re trying to solve it.  A senior stakeholder has suggested buying a particular IT system, and this is now being portrayed as a silver bullet that will solve all of the organization’s ills.  Yet you fear that if that avenue is pursued without analysis, we’ll get caught in a trap of having delivered exactly what they asked for only to find out it wasn’t what they actually needed.

    If this scene resonates with you, then this session is for you!  During this hands-on, interactive and practical session, we’ll cover some strategic business analysis techniques that allow us to quickly navigate our way through, and carry out analysis, in messy problem situations during the early stages of the business change lifecycle.    

    You’ll hear:

    • Practical techniques for stakeholder analysis and management
    • Techniques for getting to the root-causes of problems
    • Techniques for ensuring there is a common view on the outcomes being sought by a project

    This session will blend a range of traditional business analysis techniques with practical techniques from the world of systems thinking, enabling delegates to add a range of tools to their ‘toolkit’ that they can take away and use straight away.

    Date:

    Monday, Nov 11, 2019

    Time:

    1:30 pm

    7 Things You Need to Know About Agile

    Agile. Scrum. Lean. SAFe.Buzzwords to be certain, and also powerful ideas that have changed the landscape in which you and most other business analysts find yourselves today. How can you position yourself to be effective and ultimately successful in this environment?Join Kent McDonald to find out seven things business analysts need to know about agile and how you can use that knowledge to thrive as a business analyst.You’ll learn what an agile mindset is and how you can adopt one. You’ll find out how you can apply analysis practices you already use in a way that will make you the business analyst that all your teams will want to work with. You’ll find out about the roles that business analysts can play in agile environment and select the one that is the best fit for you.Whether you are an agile advocate in your organization or you’ve had agile “done to you,” come to this presentation to find out how to be the most agile business analyst you can be.

    Learning Objectives:

    • Learn how to adopt an agile mindset
    • Apply the analysis skills you already know to be the business analyst that teams want to work with
    • Assess the roles that business analysts can fill in an agile environment and select the one that best fits your interests and experience

    Date:

    Tuesday, Nov 12, 2019

    Time:

    9:00 am

    Product Management for Business Analysts

    As companies move towards increasingly digital business models, the basis of competition is shifting to drive a new focus on the needs of customers. The result is an increasing need for skilled product managers, a role that experienced business analysts are well suited to fill. To fill that role, BAs need to expand their skill set to include the ability to understand a market, define a unique and compelling value proposition, and define how to deliver on that. 

    This workshop will enable you to:

    • Describe the product management role, and how it differs from a business analyst or agile product owner.
    • Identify market opportunities and define a value proposition for a product.
    • Build a product roadmap that delivers increasing value over time.

    Date:

    Tuesday, Nov 12, 2019

    Time:

    1:30 pm

    User Story Workshop: Creating High-Quality User Stories

    Let’s get serious about User Stories!  Learn what good ones and bad ones look like and correct poor user story habits. Learn how to slice and split stories into increments of value, and learn how to handle technical stories.  We will look at common user story mistakes and strategies to correct them.  Come get serious about User Stories!

    Come take a ride in the fast lane with this highly interactive workshop, to help Agile BAs understand the BA Role on agile teams, and focuses on high-quality user stories and related techniques.

    Learning Objectives

    • Discover what high-quality user stories look like
    • Dig deep into mistakes many teams make with user stories, and how to correct them
    • Experiment with innovative techniques that support great user stories

    Date:

    Wednesday, Nov 13, 2019

    Time:

    10:25 am

    Role of the BA in Cybersecurity

    Business analysis is emerging as a key role in leading agencies and organizations to establish cybersecurity initiatives across their enterprise.  Knowledgeable BA’s are well suited as ambassadors, working as the liaison between business, IT, security and project management.  In this presentation, I will share my experiences, insights and knowledge working in the role of a business analyst alongside cybersecurity experts and analysts; and reveal how to apply the skills and techniques described in the Business Analysis Body of Knowledge to facilitate planned change that exceeds stakeholder, compliance and regulatory requirements.

    What the attendee Will Learn:

    • Brief history of cybersecurity
    • Risk and cost associated with cybercrime
    • Applying business analysis techniques to facilitate risk management
    • recognizing the value of industry standard cybersecurity frameworks
    • Common cybersecurity terminology, techniques and tools
    • Role of governance, risk and compliance to support cybersecurity initatives

    Date:

    Wednesday, Nov 13, 2019

    Time:

    11:25 am

    Quick & Dirty Guide to Blockchain

    Like the Internet in the mid-1990s, Blockchain is getting closer to its breakout moment every day. A fundamental ‘techtonic’ shift transforming the world as we know it.   Blockchain is a foundational technology that is creating the next Internet and opening up new opportunities around the world.

    Learning Objectives:

    • Find out where are we today in the adoption curve and the chain of events that led to Blockchain.
    • Lessons from the rise of the Internet.
    • The rise of the Internet of trust and why Blockchain is important today.
    • What is possible? Real world use cases discussed and how to apply your BA skills.
    • How Blockchain works and what you need to be aware of as a Business Analyst.
    • Winning in the new world of Blockchain and what to expect in industry segments globally.

    Date:

    Wednesday, Nov 13, 2019

    Time:

    3:15 pm

    AI, Microservices, APIs and Business Automation as a Service

    While the current AI fascination is fueled by Machine Learning, the architecture and application landscape is being redesigned around Microservices and APIs. These technologies are combining forces to affect many facets of business, creating a paradigm shift all around you. Do you know how to take advantage of the tsunami created by these technologies?

    In this session, we will explain these technologies and how to extract business value from them. We will demonstrate how line of business people can integrate machine learning into business decisions that are explainable, auditable, and traceable and how they can easily assemble business automations that orchestrate a series of microservices via modern API platforms. With this knowledge in hand, you will be ready to face the next wave of technologies that are hitting your organization.

    Learning Objectives:

    • Introduction to Microservices and APIs
    • Overview of current AI solutions and how they affect Business Decisions
    • Orchestration of microservices for Business Automation

    Date:

    Wednesday, Nov 13, 2019

    Time:

    4:15 pm

    Robotic Process Automation – Powerful Solution or Dangerous Illusion?

    Digital Transformation has changed fundamentally the way organizations operate. New digital tools are available with increasing regularity – and many of them have the potential for a major impact. They enable the transformation of business processes to become more efficient, agile, meet compliance requirements, enhance customer experience or improve the general quality of deliverables. They may help achieve a level of process performance not previously envisaged. Robotic Process Automation (RPA) is one of those digital enablers which has been applied, or at least discussed in many organizations as practice reports and conference presentations show. This process technology is becoming a mainstream trend, relevant for many businesses.

    However, many organizations struggle to realize the full potential of RPA. According to newer statistics even 30-50% of RPA initiatives fail completely. The presentation discusses opportunities and challenges of applying RPA as process improvement approach. It shows how RPA can be a powerful solution but it also points out how it may become a dangerous illusion. The presentation describes how organizations address the challenges and realize the opportunities this digital technology brings to the table. It proposes a process-led approach that helps to focus on the right sub-processes to automate, improve those business processes considering the end-to-end context and sustain the results through appropriate governance and hybrid workforce management. Agile principles are combined with the required focus and direction. The approach leverages the capabilities of business process management (BPM) to realize the full value of RPA, fast and at minimal risk.

    All findings are illustrated using case examples, mainly from financial and high-tech companies. Key methods and tools are explained in the context of those practice cases. 

    Learning Objectives:

    • Focus on the right processes to get most our of RPA
    • Apply RPA in an end-to-end process context – using an agile approach for fast results
    • Sustain the achieved RPA outcomes

    Date:

    Thursday, Nov 14, 2019

    Time:

    8:00 am

    How Data Science Can Be Used for Asset Management

    Cenovus is a Canadian integrated oil and natural gas company headquartered in Calgary. We’re committed to maximizing value by responsibly developing our assets in a safe, innovative and efficient way. Our operations include oil sands projects in northern Alberta, which use specialized methods to drill and pump the oil to the surface, and established natural gas and oil production in Alberta and British Columbia.

    In certain areas of Asset Management, Cenovus’s data-driven decision-making philosophy has had analytics play a major role in certain asset management activities. This presentation reviews 2 initiatives: How Text Analytics improved the quality of data used in Asset Failure analysis and how Machine Learning algorithms were used to derive models for Asset Failure prediction. Based on ongoing initiatives, the presentation provides insight into real-world opportunity definitions, ML algorithms, technology, data gathering/cleansing techniques, user-acceptance roadblocks and other learnings from an organizational perspective.

    Learning Objectives:

    • Understanding ROI for Data Science initiatives
    • Understanding Data cleansing techniques
    • Overcoming roadblocks to adoption, show business value

    Date:

    Thursday, Nov 14, 2019

    Time:

    10:40 am

    Business Data Analytics – Using Data to Drive Better Business Outcomes

    In a recent survey conducted by IIBA, we asked our corporate members what the future skill needs were for business Analysts.  The answer was that the number one skill area in 3 years was Data Analytics.  This indicates that BA’s are challenged to learn more about this field.  It does not mean that BA become Data Scientists with deep technical and statistical skills.  The IIBA has done additional research supported by many recent articles that talk to the role of the BA in several areas that support Business Data Analytics.  One insight that we have seen is that when BA’s are involved in data analytics teams, the outcomes improve and the business is better able to utilize and consume the results. 

    The BA involvement starts in a familiar way.  It starts with understanding the business problem.  It looks at what data is needed to understand and gain insights in the problem space.  It looks at creating and designing the data experiments and assessing the results. The BA then leverages their skills as the ‘translator’ to make business requirements make sense fo the technical and data scientists.  When the results are brought forward, the BA will work to create visualizations to explain the data, but even more importantly they work to do the ‘storytelling’ and what the data says, what are the insights and not just throw out statistical data overload but to craft the story in a way that the business can examine it, and evaluate how it corresponds to their experience and ‘gut’ based sense of the business. 

    This presentation will highlight these aspects, and show how Business Data Analytics is a logical extension of the practice of business analysis, and as a real improved value proposition to business leaders into how to get better results from their investments in data analytics, and business intelligence.  

    Date:

    Thursday, Nov 14, 2019

    Time:

    11:40 am

    Methods for Business Data Modeling

    With the focus today being Business Capability (action), Data modeling is getting lost.  Business needs to define its data, for from the data comes information that can become knowledge that can be used by the business to be successful.  But how do we make sense of the different types of data modeling?  What are the differences?  When are they appropriate?

    Learning Objectives:

    • Understand the different type of Data Models
    • Understand when to use each type of Data Model
    • Introduction to Process-level Data Modeling

    Date:

    Thursday, Nov 14, 2019

    Time:

    3:15 pm

    A Big Data Primer

    Five years ago there were 2.4 billion internet users. Today there are 3.8 billion internet users in 2017. That is 14 users per second. 

    Those users have one thing in common – data.

    BBC reports that there is at least 1,200 petabytes in the major online sources (Amazon, Google, Facebook, and Microsoft) alone. That is BIG data! Big data is a catchphrase that has been tossed around for years. Today data is bigger than ever. Corporations need to know how to manage, analyze, and most importantly how to secure data. Knowledge in Data Management is essential in today’s businesses – big or small.

    This session will introduce you to Big Data and Data Management. It will teach you the basics of data governance, security, storage, quality, and analytics. It will prepare you to understand conversations about data and provide a solid foundation to help build more data management skills.

    IBM predicts nearly three million data jobs in 2020. Join me to begin preparing for the future of data.

    Learning Objectives:

    • Describe Data Management and its components
    • Identify opportunities to improve data management
    • Recognize why data management is essential

    Date:

    Thursday, Nov 14, 2019

    Time:

    4:50 pm

    Data Smart: Effective BI Project Delivery

    When the newly-formed Business Intelligence team at Larimer County set out to tackle warehousing their organization’s financial data, they struggled to complete their work with traditional agile project delivery methodology. Five years later, the team has successfully completed multiple large scale BI projects and has hard-earned lessons to share. Topics covered include how to structure a BI project most efficiently, adapted requirements gathering techniques for analytics projects, creating demand for data and analytics, and other key lessons learned in executing Business Intelligence work.

    Learning Objectives:

    • Understanding business and technical challenges in executing BI projects
    • Insights into adapted methods for effective BI project delivery
    • Acquisition of tips and tricks for designing, managing, and executing BI projects
    • Understand roles and responsibilities for an effective BI project team
    • Insights into maintaining customer-centric project focus and managing customer expectations

    Date:

    Friday, Nov 15, 2019

    Time:

    8:00 am

    Track:

    No Free Hunch: How Data Science Will Change How BAs do Their Job

    It’s no secret that organizations have been increasingly turning to advanced analytics and artificial intelligence (AI) to improve decision-making and achieve immediate and long-term improvements in areas from churn reduction and pricing optimization to fraud prevention, talent retention,  predictive maintenance, and more. The organizations that succeed these days are those that most quickly make sense of their data in order to adapt to what’s coming. And the professionals that excel these days are those who can shift their perspective on how work gets done to unearth meaningful insights from data and turn those into competitive advantages.

    Learning Objectives:

    • Why machine learning is becoming the foundation for the next wave of advanced analytics.
    • Why the human mind still is—and will continue to be in the foreseeable future—a key element for businesses to realize the full potential of AI and machine learning.
    • How you (regardless of your role in the organization) can contribute to the process of turning vast amounts of data into fast discovery, deeper insights, and competitive advantages.

    Date:

    Friday, Nov 15, 2019

    Time:

    8:55 am

    Track:

    It’s Time for AI-Assisted Business Process Improvement

    How can I improve straight-through processing with RPA? How should I enhance my business decisions for optimized automation? These and many similar questions have been answered anecdotally by business automation practitioners for years. Yet, automation capabilities such as workflow, decision, or RPA are usually approached as silos and the use of data science models have been confined within these silos.

    However, the democratization of AI is expanding the automation horizons: Machine learning techniques can now be applied reflectively, observing the activities and outcomes of every aspect of a business process, and use them as training data in order to automatically and continuously find ways to improve this process. In this presentation, we will review the key digital business automation capabilities and the type of business events they generate and show how these individual pieces of business insights, collected in a data lake, can be exploited through machine learning to prescribe tangible business process improvements.

    Learning Objectives:

    • What kind of insights can be gathered from observing business process, decision, bots execution
    • How machine learning can be applied to the collected insights
    • What kind of impact can be expected on business process improvement

    Date:

    Friday, Nov 15, 2019

    Time:

    10:00 am

    Track:

    The Robotics Journey from A to Z

    The Robotics Automation is very attractive to many organizations. Bots can directly affect the customer experience. It is a straightforward way of improving customer service and reducing manual, unattractive labor without a big investment in a new systems. But how to start? This presentation will walk you step by step through a Bot implementation. My company’s very successful journey into implementing robotics will be used as a case study. You will learn how to set up the criteria for vetting processes, how to calculate the RIO for each bot and how and when to prepare requirements for a bot. You will have the opportunity to try all of this for yourself.

    Learning Objectives:

    • How to select bot processes
    • Calculating bot RIO
    • Requirements taylored for the bot

    Date:

    Friday, Nov 15, 2019

    Time:

    10:55 am

    Track:

    Customer Relationship Management In the Age of Machine Learning

    Social media and machine learning are revolutionizing the way we think about our customers and how we relate with them from only a few years ago.

    CRM solutions are complex and impact many departments throughout the organization and beyond. The tools and technics used to manage these complex implementations and integrations are also evolving.

    In the early years CRM was considered a novelty or luxury. Today CRM is as crucial to running a business as the company’s accounting system. In fact, they are tightly integrated to manage the processes for selling, pricing, inventory, and a customer’s credit balance. Customer support is no longer an afterthought. It too is built directly into the customer life cycle and CRM.

    Looking into the future, social media will continue to make a big impact on CRM from the way companies use it to advertise, sell, and support customers. A.I. as augmented information or artificial intelligence will continue to evolve and impact CRM implementations and the way we manage them.

    Learning Objectives:

    • Understand the origins of Customer Relationship Management CRM
    • How CRM is interconnected and integrated within the organization and beyond
    • What’s the impact of artificial intelligence and machine learning for the organization and customers?

    Reydan Yasar CBAP

    Role:

    BA Competency Lead

    Company:

    Sony Eurasia

    Bio:

    I earned my bachelor’s degree in Management Information Systems Department of Boğaziçi University as an honor student. I possess a Master’s degree from Computational Science and Engineering program at Informatics Institute of Istanbul Technical University. In 2016, I have started to study in the Ph.D. program of Boğaziçi University, Management Information Systems Department. In 2009, I have begun to work as a business analyst at Sony Eurasia. After involvement in many platforms and projects for business analysis activities; In 2016, I was promoted to principal business analyst and took the responsibility of Business Analysis Competency Lead of Sony Istanbul Team. The most appealing part of this role is to be responsible to research and contribute more to our domain. In September 2016, I have earned CBAP.

    Jin Xu

    Company:

    Xinshu Credit

    Bio:

    Jin is the CEO of Xinshu Credit, a leading FinTech company in Shanghai, China. Jin is also an expert in areas such as decision management, artificial intelligence, and data management. Jin is a true believer in data driven decision making, which leads to tremendous value creation. In his early career, he worked at Deloitte Consulting, helping Fortune 500 companies build their data strategy and its further implementation. He is also a successful entrepreneur and has made many large organizations in China enabled by data driven decision capabilities. 

    Jeremy Wong

    Role:

    Director of Finance

    Company:

    OpenRoad Auto Group

    Bio:

    Jeremy Wong is the Director of Finance for OpenRoad Auto Group Limited. He is responsible for all Accounting functions, including Cash Management, Risk Management, Payroll, etc.

    Maureen Weverka

    Role:

    PMO Director

    Company:

    Mutual of Omaha

    Bio:

    Maureen Weverka is a Project Management Office (PMO) Director at Mutual of Omaha Insurance Company oversighting Portfolio Management, Strategic Planning, Discovery Investigation, Performance Measurements and Fiscal Governance for a Strategic Business Area. Maureen has over 40 years in the Insurance Industry with various leadership roles in both IT and Business areas. She was a math/computer educator with a BS from the University of Nebraska and is a member of IIBA and PMI and participates in local chapter events. She holds PMO, PM, BA and Change Manager Certifications and manages Business Systems Consultants, Portfolio Managers and Product Owners within the PMO.

    Ben-Johan van der Walt

    Role:

    Director

    Company:

    Vizuri

    Bio:

    Ben-Johan van der Walt has more than 23 years experience as a Solutions Architect. He leads the Business Rules and Process Practice at Vizuri, architecting and developing business rules/decisions and processes to improve customer agility and profitability using decision management and modeling. He also offers outstanding project planning, execution, mentoring, education and support to colleagues and customers.Mr. van der Walt’s primary focus is on solving complex decision management challenges through designing and modeling business processes and decisions using leading technologies. As the architect on many rules engagements, he leads projects on both the technical and analytical sides to successfully bridge the gap between business and IT.

    Joris van Aart

    Company:

    Dutch Tax and Custom Authority

    Bio:

    Joris van Aart is the teammanager of the MDSE team. This team delivers the tooling (ALEF) and technology for generating and testing the BRM software using Regelspraak (the Dutch version of Rule Speak)

    He has a background in software driven development and a vast experience in this field. He likes to challenge the way software is developed.

    Haritha Vadavalli

    Role:

    Business Capability Manager

    Company:

    Cigna

    Bio:

    Experienced professional with extensive experience as an Agile Product Manager and Product Owner with Certification in SAFe(Scaled Agile methodology); seasoned Business Analyst Manager/Team Lead with Project Management duties – associated with IIBA for the past few years; Subject Matter Expert and a Group Leader with thorough knowledge of Business Intelligence tools, practices, stakeholder engagement, value proposition, Project Management techniques and a strong understanding of SDLC methodology. Proficient in facilitating change and process improvement within business organizations and software development teams. Led large, complex projects to achieve key business objectives.Joined Cigna in April of 2014. Currently a Business Capability Manager in Cigna’s Solutions Operations team supporting Business Architecture and Strategic planning within the organization. Areas of focus include Cigna Core Medical Solutions and Cigna Specialty Solutions.

    John Zachman

    Role:

    CEO

    Company:

    Zachman International

    Bio:

    John A. Zachman is the originator of the “Framework for Enterprise Architecture” (The Zachman Framework™) which has received broad acceptance around the world as an integrative framework, an ontology for descriptive representations for Enterprises.

    Mr. Zachman is not only known for this work on Enterprise Architecture, but is also known for his early contributions to IBM’s Information Strategy methodology (Business Systems Planning) as well as to their Executive team planning techniques (Intensive Planning). He served IBM for 26 years, retiring in 1990 to devote his life to the science of Enterprise Architecture.

    Mr. Zachman is the Founder and Chairman of his own education and consulting business, Zachman International®. He is also Founder of the Zachman Institute™, a nonprofit organization devoted to leveraging Zachman International’s vast network of professionals and resources to offer services to small businesses and nonprofit organizations as they prepare for and experience growth.

    Mr. Zachman serves on the Executive Council for Information Management and Technology (ECIMT) of the United States Government Accountability Office (GAO) and on the Advisory Board of the Data Administration Management Association International (DAMAI) from whom he was awarded the 2002 Lifetime Achievement Award. He was awarded the 2009 Enterprise Architecture Professional Lifetime Achievement Award from the Center for Advancement of the Enterprise Architecture Profession as well as the 2004 Oakland University, Applied Technology in Business (ATIB), Award for IS Excellence and Innovation.

    Mr. Zachman has been focusing on Enterprise Architecture since 1970 and has written extensively on the subject. He has facilitated innumerable executive team planning sessions. He travels nationally and internationally, teaching and consulting, and is a popular conference speaker, known for his motivating messages on Enterprise Architecture issues. He has spoken to many thousands of enterprise managers and information professionals on every continent.

    In addition to his professional activities, Mr. Zachman serves on the Elder Council of the Church on the Way (First Foursquare Church of Van Nuys, California), the Board of Directors of Living Way Ministries, a radio and television ministry of the Church on the Way, the President’s Cabinet of The King’s University, the Board of Directors of the Los Angeles Citywide Children’s Christian Choir, the Board of Directors of Heavenworks, an international ministry to the French speaking world and on the Board of Directors of Native Hope International, a Los Angeles based ministry to the Native American people.

    Prior to joining IBM, Mr. Zachman served as a line officer in the United States Navy and is a retired Commander in the U. S. Naval Reserve. He chaired a panel on “Planning, Development and Maintenance Tools and Methods Integration” for the U. S. National Institute of Standards and Technology. He holds a degree in Chemistry from Northwestern University, has taught at Tufts University, has served on the Board of Councilors for the School of Library and Information Management at the University of Southern California, as a Special Advisor to the School of Library and Information Management at Emporia State University, on the Advisory Council to the School of Library and Information Management at Dominican University and on the Advisory Board for the Data Resource Management Program at the University of Washington. He has been a Fellow for the College of Business Administration of the University of North Texas and currently is listed in Cambridge Who’s Who.

    Matthew Winterbottom

    Role:

    Head of Social Listening & Analytics, Global Social Media Team

    Company:

    HSBC

    Bio:

    Matt has 15 years’ experience within the Financial Services sector and has held roles across Operations, Software Delivery, Change Management and Customer Strategy. 

    After several years as a Senior BA working on large transformation programmes, Matt moved to lead the UK Business Analysis practice of 200 BA’s dedicated to Transformation initiatives.  

    From here Matt took up a  Global role leading the Group’s Transformation Frameworks and methodology, which included an organisational pivot to adopt more agile ways of working.
    More recently Matt has moved to the Customer Strategy and Insight function leading the Group’s social listening activity with a focus on driving customer insight into the business to drive customer-focused change.

    Angela Wick

    Role:

    CEO

    Company:

    BA-Squared

    Bio:

    Angela Wick is the Founder & CEO of BA-Squared, LLC a training and consulting company that helps modernize requirements practices. With over 20 years’ experience she helps BAs, Product Owners, PMs, and teams develop the skills they need to inspire collaboration, creativity and innovation. Angela is passionate about helping traditional and agile teams build great products with great product and solution requirements practices.

    Find out how Angela can help you at www.BA-Squared.com and get free requirements tips and trends by following Angela on [email protected]

    Scott Whitmire

    Role:

    Research Supervisor, System Architect

    Company:

    Mayo Clinic

    Bio:

    Scott Whitmire has nearly 40 years as a software engineer, business architect, and enterprise architect. Scott has experience in retail, manufacturing, defense, healthcare, banking, and professional practice. Scott’s background in accounting and engineering led to an expertise in all things related to measurement. As an enterprise-level architect, Scott has study, practiced, and implemented business architectures that center on processes and customer experiences, and the measures to link them together. As part of that, he has counseled business leaders at all levels, as well as providing continuing education to practicing professionals.

    Brian Watson CBAP

    Role:

    Agile Coach

    Company:

    Brain Train

    Bio:

    Brian is an Agile Coach/Trainer at Brain Train, LLC with more than 20 years of experience in software development and 14+ years practicing agile. Brian has supported enterprise clients across multiple industries including: government, insurance, utilities, consulting services, financial services and manufacturing. Previously Brian was a PMO and Director of Project Delivery for a regional consulting company and VP of Professional Services at VersionOne. He has spoken at a number of conferences including: Better Software West, Cincinnati Day of Agile, Path to Agility, Agile Day Atlanta, Keep Austin Agile and Central Ohio PMI Professional Development Day. Brian is a President of the Columbus Chapter of the IIBA. He has a Masters of Education from Purdue University. When not coaching, Brian enjoys golfing and drinking craft beer.

    Jan Vanthienen

    Role:

    Professor

    Company:

    KU Leuven

    Bio:

    Jan Vanthienen is professor of information management at the Business Information Systems Group of KU Leuven (Belgium), where he is teaching and researching on business rules, processes and decisions. The area of business rules modeling, validation and verification, and decision modeling in the context of business process modeling has been his major area of research and expertise for many years. He is a regular speaker at BBC, where his nickname seems to be: not (just) the decision table guy.

    Roger Tregear

    Role:

    Consulting Director

    Company:

    Leonardo Consulting

    Bio:

    Roger brings 30 years’ experience to BPM education and consulting assignments delivered in Australia, Bahrain, Belgium, Jordan, Nigeria, Netherlands, Saudi Arabia, South Africa, South Korea, Switzerland, New Zealand, United Arab Emirates, UK, and the USA. His working life involves talking, thinking, and writing about analysis, improvement, innovation, and management of business processes.Roger is a regular BPTrends columnist, and author of Practical Process (2013), co-author of Establishing the Office of Business Process Management (2011), and contributed the chapter Business Process Standardization in The International Handbook on BPM (2010, 2015). With Paul Harmon, Roger edited Questioning BPM? (2016). Roger’s iconic book, Reimagining Management, was published in early 2017, and in the same year, Process Precepts involved a global team discussing the process of management.

    Jonathan Toler

    Role:

    Head of Product & Innovation

    Company:

    Kloeckner Metals

    Bio:

    Jonathan is a product and innovation leader with over 17 years of industry experience at both Fortune 500 and early stage startups. He currently is the Head of Product & Innovation at Kloeckner Metals were he is tasked with helping turn a billion dollar steel company into a B2B e-commerce marketplace. Previous to Kloeckner, Jonathan led product management teams at Owners.com, Bridgevine, Triton Digital, Macys, and Autotrader.com. He has previously spoken at ProductCamp Atlanta, Bosnia Agile, Open Mobile Summit, and B2B Online. Jonathan currently holds an MBA and BBA from Kennesaw State University and is a Certified Scrum Product Owner. He is an avid Atlanta Falcons and Atlanta United fan.

    Michele Taylor

    Role:

    CEO

    Company:

    IQ Management Education

    Bio:

    As the founder of IQ Management Corporation (IQM) Michele brings a diverse range of experience within the disciplines of advisory, consulting, education, change management, supply chain, application development, and market development.  Prior to launching IQ Management, Michele’s previous roles included Principal Consultant, Account Manager and Managing Director with international and domestic technology recruiting, consulting services, advisory and research firms, such as IBM Education, META Group Technology Research & Advisory (Gartner), GSI Group, and C-Bridge Solutions and Cap Gemini.  Michele focuses on high tech research and leading industry analyst relationships, development of award winning teams, business development, eco-system creation and partnership development, as well as award winning sales and marketing strategies.  Blockchain enthusiast, and previous Hackathon Judge and an ongoing mentor to the start-up community since 2016. Michele is currently the co-founder and CEO of IQM Education, a Canadian woman-led start-up focussing on next generation technologies to enterprises and university level education.

    Beth Taylor

    Role:

    Business Management Consultant

    Company:

    Commerce Bank

    Bio:

    Beth Taylor is an internal Business Management Consultant who is a trusted advisor to business units. She specializes is strategy, innovation, change management and business architecture. She has influenced and helped business partners achieve powerful results through engagements that are tailored to the specific needs of the client. She believes in continuous improvement through agility, and has been successfully applying these practices for more than 12 years, at Hallmark Cards and in joining Commerce in 2018.

    Brian Stucky

    Role:

    CEO

    Company:

    DecisionX

    Bio:

    A recognized thought leader in decision management, Brian Stucky brings three decades of experience designing and implementing business rule and process management systems to the financial services industry as well as the Federal government. He started DecisionX to help organizations leverage standards and emerging technology to drive their Fintech and Regtech digital evolution.Brian is a contributing author to three decision management books, currently serves on the editorial board of the Business Process Management Institute and has well over 60 publications in addition to invited speaking engagements at professional events. He is now in his fifth year as co-chairman of MISMO’s Decision Management Community of Practice. His efforts there have resulted in adopting the Decision Model and Notation (DMN) as the official mortgage industry standard.

    Ulrich Striffler

    Role:

    Consultant

    Company:

    Ulrich Striffler

    Bio:

    Ulrich Striffler is a Consultant. Ulrich has a degree in computer science with a focus on eHealth and artificial intelligence. For 30 years he has been working as a software engineer and architect, case and process modeler and requirement engineer. Within the last six years he has been involved in the modelling of business process- and decision- management systems with BPMN and lately with DMN as well. As a requirements and method engineer in Germany, he is responsible for the development of high-availability decision applications for the government.

    Snejana Slivova

    Role:

    Senior Business Analyst

    Company:

    General Reinsurance Corporation

    Bio:

    I have been a BA for more than 10 years. I am a member of the IIBA and have a CBAP designation.I work in various roles in my company. As a BA I am responsible for Business Requirements, Process capture and redesign, functional testing and UAT. I work on all size of projects and with almost all the business units in my company. The biggest project I was on was a five year program and the smallest was a three month project.

    Ihor Shylo

    Role:

    Data Scientist

    Company:

    Raiffeisen Bank International AG

    Bio:

    Ihor Shylo has more than 2 years of experience as Data Scientist in banking sector in Austria, Central and Eastern Europe. He has been acting as a Business Analyst while collecting requirements for the analytical use cases in diverse areas such as Compliance, Capital Markets as well as Retail Customer Relationship Management. Combination of business analysis, statistics and computer science skills allows him to resolve use cases in a fast and efficient manner. Considerable experience with cloud computing technologies and understanding of core business assists him in addressing large scale business problems, so that enormous value can be generated. Ihor Shylo has a master’s degree in quantitative Asset & Risk Management and is an AWS Certified Developer – Associate.

    James Taylor

    Role:

    CEO

    Company:

    Decision Management Solutions

    Bio:

    James Taylor is the CEO of Decision Management Solutions and is a leading expert in how to use business rules and analytic technology to build decision management systems. He is passionate about using decision management systems to help companies improve decision-making and develop an agile, analytic and adaptive business. He provides strategic consulting to companies of all sizes, working with clients in all sectors to adopt decision-making technology. James is an expert member of the International Institute for Analytics and is the author of multiple books and articles on decision management, decision modeling, predictive analytics and business rules, and writes a regular blog at JT on EDM. James also delivers webinars, workshops and training. He is a regular keynote speaker at conferences around the world.

    Steven Stanton

    Role:

    Managing Partner

    Company:

    FCB Partners

    Bio:

    Steven Stanton is one of the pioneers of process innovation. His work is focused on improving the connections between processes, strategy, and governance and facilitating successful business transformation. In doing so, he has consistently assisted his clients in achieving significantly improved business performance.

    Through his consulting, writing, and teaching, Mr. Stanton has participated in the development of many of the most innovative and valuable business ideas of the past ten years such as Reengineering and Process Management.
    Mr. Stanton is the co-author, with Dr. Hammer, of the “Reengineering Revolution” (HarperBusiness) and the Harvard Business Review article “How Process Organizations Really Work”. In addition, he has published many articles on business transformation, and is a leading management thinker frequently cited by national publications.

    Phil Short

    Role:

    Chief Enterprise Engineer / IT Director

    Company:

    Mars Canada Inc

    Bio:

    Phil has worked for Mars Incorporated for 23 years and has led the IT organization for the Canadian business for the past 10 years. He has a passion for Business Process Management and its ability to enable effective business operation and more importantly business transformation. In the past decade he has led the Canadian organization through multiple transformations ranging from SAP ERP, Supply Chain Planning, Sales and Operations Planning and multiple other business change initiatives. The adoption of a BPM approach has enabled the Canadian businesses to transform more quickly, for less cost and with superior results compared to many other business units. He has also presented several papers at conferences on BPM and was a co-author of the book ‘Questioning BPM?’. He offers a practical perspective and looks to share learnings with others.

    Koji Shiota CBAP

    Role:

    President & CEO

    Company:

    CreaVision

    Bio:

    Koji Shiota has more than 25 years’ experience in business planning division and IT division in an electronic product company as well as in an IT vendor. Based on his wide range of experience he has supported many business transformation projects to realize business and IT reform in the organization. He always focuses and realizes bridging, coordinating and converging business and IT by playing a variety of roles of the program manager, business analyst, business relationship manager, enterprise architect and agile PM and BA. IIBA Japan Chapter Vice President. MBA, CBAP®, BRMP®, PgMP®, PMP®, TOGAF®, CITA-A, CSM®, CSPO certified.

    Carlos Serrano-Morales

    Role:

    CTO

    Company:

    Sparkling Logic

    Bio:

    Carlos has spent a fair part of his professional adventures in the AI, Analytics, Decision Management and Business Rules world. After graduating from the top Mathematics schools in France, he worked on major European technology projects as well as at the European Space Agency. He joined AI pioneer Neuron Data in its early days, worked on Nexpert, expert system leader, and then was at the origin of Blaze Advisor which helped bring about the BRMS / Business Rules revolution to business applications.

    He was responsible for all Decision Management technologies at FICO, including Predictive Analytics, Business Rules, Decision Optimization, as well as the company’s Enterprise Architecture group. He is a passionate development and product leader.

    Kristen Seer

    Role:

    Senior Consultant

    Company:

    Business Rule Solutions

    Bio:

    Kristen Seer is a Senior Consultant with Business Rule Solutions, LLC. She has worked as a business analyst in industries such as retail, pharmaceuticals, insurance, finance, energy and government.Her practice focuses on helping clients introduce the business rules approach, including setting up centers of excellence, conducting training in the BRS Methodology™, mentoring business analysts, facilitating sessions to capture business rules, harvesting rules from source documents, redesigning business processes, and analyzing decisions. Her lengthy career has encompassed roles as business analyst, rule analyst, data analyst, and project manager. Kristen is a popular speaker at the annual Building Business Capability conference (www.buildingbusinesscapability.com) and has written several articles published in the Business Rule Journal (www.brcommunity.com)

    Cindy Scullion

    Role:

    Senior Consultant

    Company:

    Business Rule Solutions

    Bio:

    Cindy Scullion is a Senior Consultant with Business Rule Solutions, LLC (BRS). She has worked with numerous companies in industries such as the energy sector (power, oil & gas), transportation (rail), insurance, health care, finance, and hi-tech. Cindy is a key member of the BRS team, assisting numerous clients with all facets of business rule management. Her thirty-plus year career has encompassed roles as management consultant, project manager, business analyst and coach/mentor.

    Eyad Sabbah

    Role:

    Knowledge Architect

    Company:

    RuleArts

    Bio:

    Eyad Sabbah has been working on specifying and designing systems in a wide range of areas including lithography systems, medical systems and business applications. The process of getting an idea into realization and how to optimize this process has been the focus of his work in the last 20 years. Eyad Sabbah has helped many organizations in realizing major digital transformations by modeling and automating their knowledge. Mostly from the architect or project manager role.

    Matt Rush

    Role:

    Senior Consultant

    Company:

    Deloitte Consulting

    Bio:

    Matt Rush is an experienced Senior Consultant that works primarily in the Technology space. He has been working with Healthcare as well as government and state agencies for the past 10 years. During his time with Deloitte Consulting, he has focused on introducing technology such as AR, VR, and other cutting edge tools to enhance the user experience as well as deliver increased value to clients under the Business Process Design service offering.

    Alec Sharp

    Role:

    Senior Consultant

    Company:

    Clariteq Systems Consulting

    Bio:

    With over 35 years of consulting experience, Alec Sharp has provided business analysis and business change expertise around the world. He has also delivered hundreds of top-rated presentations at international conferences, always based on real-life experience. These include “Analyst or Stenographer?,” “Days not Weeks or Months – Process Change in Agile Timeframes,” “The Human Side of Data Modelling,” and “Agile and Modelling – What Works, What Doesn’t.” His book “Workflow Modelling” is a consistent best seller in the Business Process Change field, and is widely used as an MBA text and consulting guide. He was awarded DAMA’s Professional Achievement Award, a global award given to one professional a year for contributions to the Data Management profession.

    Nicholas Selk

    Role:

    Head of Cisco Design Thinking

    Company:

    Cisco

    Bio:

    Nic is passionate about helping Cisco create something new (big or small) that adds value to its customers. He is currently the head of Cisco Design Thinking at Cisco Systems. His prior roles include that of Chief Innovation Officer at Milani design and consulting in Zurich, Switzerland and Head of Strategic Innovation Engagements at Cisco Systems. His extensive experience in both front and back end of innovation coupled with a foundation on culture building from his HR background, brings a unique blend to supporting Cisco’s customer’s toughest challenges. In a additional to his client side work, he spent 7 years at an innovation software company consulting with many blue chip clients like: General Electric, Chevron, HP, Proctor & Gamble, Humana, American Express. Nic graduated from Florida Atlantic University with a double major in International Business & Marketing. He currently lives in Charleston, SC with his wife Sophie. When he’s not working, he enjoys playing golf and drinking brown water.

    Gary Rush

    Role:

    CEO

    Company:

    MGR Consulting, Inc.

    Bio:

    Gary Rush, IAF Certified™ Professional Facilitator (CPF), is Founder & CEO of MGR Consulting. Over the past 30+ years he has been a leading Group Facilitator and Facilitator Trainer. He is the only person, still working, to create his own facilitation techniques – FAST revolutionizing it with FoCuSeD™ – a unique approach to structured facilitation transforming the facilitation industry. He has trained thousands of people from more than 18 countries, and has delivered his structured facilitation class in 8 countries within North America, Europe, Asia, and Africa. His students have gone on to become CEOs and CIOs, crediting their success to the people and process skills gained in his facilitator training classes. He has written “how to” books covering facilitation, data modeling, etc.

    Mike Rosen

    Role:

    Chief Scientist

    Company:

    Wilton Consulting Group

    Bio:

    Mike Rosen is Chief Scientist at Wilton Consulting Group, providing advice to IT and business leader and architects on using architecture for digital transformation and improved decision making. He is also a Founding Member and VP of the Business Architecture Guild. Mr. Rosen has helped dozens of enterprises create transformation strategies, implement enterprise solutions and create or improve their architecture programs. He has 40 years of technical leadership experience architecting, designing, and developing software applications and products, including roles as CTO, chief architect, product architect, technical leader, and developer for commercial middleware products from IONA, BEA and Digital. Mr. Rosen is a well-known international speaker and author of 3 books and hundreds of articles

    Lawrence Reid

    Role:

    Business Analyst

    Company:

    Concentra Medical

    Bio:

    Mr. Reid is a Customer Relationship Management (CRM) specialist with over twenty years of experience in business analysis, project management, implementation, customization, and integration for companies in the aerospace, financial services, manufacturing, and medical industries. Lawrence earned a Bachelor’s degree in Finance from the University of Texas, Arlington, and certificate of Financial Planning from Southern Methodist University. Lawrence has obtained the Project Management Professional (PMP) and Certified ScrumMaster (CSM) certifications. He is a member of the Dallas and the Fort Worth chapters of the Project Management Institute (PMI) and International Institute of Business Analysis (IIBA).

    Linda Reeder

    Role:

    Business Process Architect

    Company:

    Batttelle Energy Alliance

    Bio:

    In 2018, Linda Reeder joined the Management System Transformation Initiative team as a Business Process Architect. She is driving transformation in how we perform and manage work at the Laboratory through a defined methodology deconstructing current state and reconstructing optimized and integrated processes. The optimized state will provide end-users the information they need to do their job at the point they need it.Miss Reeder’s previous experience includes a lead position managing the Laboratory Requirements program and oversight of the Management Systems; as a program lead for the Management Observation program; and as a supervisor and then manager of the Advanced Test Reactor Complex Document Management organization. She performed assessments evaluating performance through direct observations, performance indicators, and the issues management system to drive performance improvements. She obtained her Bachelor of Arts in Mass Communication from Idaho State University and Executive Masters in Business Administration from Boise State University.

    Penny Pullan Ph.D

    Role:

    Director

    Company:

    Making Projects Work Ltd.

    Bio:

    Dr. Penny Pullan is known for the way she brings hand-drawn visuals into almost everything related to business analysis, even her books! These include ‘Virtual Leadership’, ‘Business Analysis and Leadership’ (co-authored with 27 others) and ‘A Short Guide to Facilitating Risk Management’. Penny works with people in multinational organizations who are grappling with tricky projects: uncertain, with ambiguous requirements, stakeholders who need to be engaged and teams dispersed around the world. When they work with Penny, clients notice that communication, collaboration, and confidence grow and change doesn’t seem quite as tricky as before! Visual thinking is part of what makes everything flow so well – it’s been working for Penny for over twenty years! Penny tweets at @pennypullan.

    John Prouty

    Role:

    Lead Solution Consultant

    Company:

    Kaiser Permanente

    Bio:

    John Prouty has over 46 years of Information Systems experience based out of the Portland, OR area. His career has been focused on business management issues, both from a technology, methodology, and business process perspective.Mr. Prouty has designed, developed, and assisted in the implementation of various enterprise solutions in the transit, utility, manufacturing, petro-chemical, aerospace, banking, and facilities maintenance industries throughout North America. Over his career, Mr. Prouty has held positions as Chief Operating Officer, Chief Knowledge Office, Client Project Manager and Consulting Analyst, Development Project Manager and Consulting Analyst, Manager of Client/Server Development, Manager of Professional Services, Manager of System Support, Manager of Systems Requirements Analysts, Project Manager – Power Plant Management Systems Development, Senior Business Analyst/Server Development, Sr. Lead Analyst – Power Plant Management Systems Development, and Programmer/Analyst.

    Kimberly Priddy

    Role:

    Senior Business Analyst

    Company:

    Larimer County IT

    Bio:

    Kim’s 15-year business career has spanned numerous industries and included Fortune 500 companies, professional sports teams, and a national nonprofit organization. In these roles, she provided strategic direction based on foundations in behavioral psychology and data analysis. She has been with the Larimer County (CO) IT department for five years as a member of the Business Intelligence team, where she has participated in and led initiatives to warehouse all of the County’s financial data, to analyze jail population data to inform direction on expansion efforts, and to bring self-service BI to the organization as a whole. Kim has an MBA from the University of Denver and a Bachelor of Science in Psychology from Colorado State University. She is a Certified Scrum Product Owner and ITIL Foundations certified.

    Mihaela Popescu

    Role:

    Lead Business Systems Analyst

    Company:

    Spectrum Health

    Bio:

    Mihaela Popescu is a business analyst professional with 30 years of experience in the Information Technology arena. During her career, Mihaela worked in applications development, systems integration, quality assurance, software training, project management and business analysis across many industries: statistical, consulting, pharmaceutical, healthcare and health insurance.

    Mihaela is currently a Lead Business Systems Analyst at Spectrum Health where she is leading the business analysis activities and efforts on digital projects/products. In this role, Mihaela is also leading the Business Analysis Center of Excellence for the IT Digital Team. Mihaela is a Certified Business Analysis Professional with a passion for applying business analysis to solve complex business problems.

    Jean Pommier

    Role:

    Distinguished Engineer and CTO, IBM Hybrid Cloud Technical Engagement

    Company:

    IBM

    Bio:

    Jean Pommier is a Distinguished Engineer and CTO in IBM’s Hybrid Cloud Technical Engagement services organization, in charge of Digital Business Automation services and Service Engineering (implementation methods, best practices and consulting offerings) for the Cloud Integration practices (Business Process Management, Operational Decision Management, Robotic Process Automation, Enterprise Content Management). Prior to joining IBM in 2008 he was ILOG’s VP of Methodology and led the Worldwide Professional Services for ILOG. Overall, Jean has worked on more than 500 successful customer implementations of business process and decision management systems around the globe, including helping clients setting up Centers of Excellence to support adoption of BPM & ODM and transform at the enterprise level to adopt cloud platforms and strategies.

    Don Perkins

    Role:

    Business Rule and Process Analyst

    Bio:

    Don Perkins has worked on rule-based, knowledge-based, process-based, and decision-based systems for 30 years. Over that time he has applied several methodologies for business logic specification. In recent years his analysis and modeling practice has been influenced by The Decision Model™ approach created by Barbara von Halle & Larry Goldberg and the DecisionsFirst™ approach promoted by Decision Management Solutions.Throughout his career, Don has engaged with nearly 30 Fortune 500 companies spanning multiple industries, first as a tool vendor employee and for the last 12 years as a consultant. His clients appreciate the insightful nature of his business logic and process analysis approach, the clarity and effectiveness of his models, and the encouraging support of his team mentoring.

    Klaus Ostergaard

    Role:

    Consultant/teacher

    Company:

    Ostergaard Consulting and IT university of Copenhagen

    Bio:

    Klaus is a university teacher and experienced consultant in the areas of enterprise architecture, governance and change management.Klaus divides his time approximately 50/50 percent between The IT University of Copenhagen and his job as independent consultant.At the moment he is involved in a big project to bring digital transformation across the entire Danish public sector, where he is charged with the education of local municipality employees, to meet the challenges they face regarding all aspects of digital transformation.

    Ronald G. Ross

    Role:

    Co-Founder & Principal

    Company:

    Business Rule Solutions, LLC

    Bio:

    Ronald G. Ross serves as Executive Editor of www.BRCommunity.com and its flagship publication, Business Rules Journal. He is a sought-after speaker at conferences world-wide. He gives popular public seminars through AttainingEdge (www.AttainingEdge.com) and IRM-UK (www.IRMUK.co.uk).
    Mr. Ross is recognized internationally as the “father of business rules.” He has served as Co-Chair of the annual Business Rules Forum Conference since 1997. He was a charter member of the Business Rules Group in the 1980s, and an editor of the two landmark BRG papers, The Business Motivation Model: Business Governance in a Volatile World and the Business Rules Manifesto. He is active in OMG standards development, with core involvement in SBVR.
    Mr. Ross is Co-Founder of Business Rule Solutions, LLC (www.BRSolutions.com). At BRS, Mr. Ross co-develops Proteus®, its landmark business requirements methodology, including the popular RuleSpeak®. Mr. Ross is the author of eight professional books. His newest are: Business Rule Concepts (2009), a just-released 3rd edition of his popular, easy-to-read 1998 handbook, and Principles of the Business Rule Approach, Addison-Wesley (2003).

    Adrian Reed

    Role:

    Principal Consultant

    Company:

    Blackmetric Business Solutions

    Bio:

    Adrian Reed is a true advocate of the analysis profession. In his day job, he acts as Principal Consultant and Director at Blackmetric Business Solutions where he provides business analysis consultancy and training solutions to a range of clients in varying industries. He is Immediate Past President of the UK chapter of the IIBA® and he speaks internationally on topics relating to business analysis and business change.

    You can read Adrian’s blog at http://www.adrianreed.co.ukand follow him on Twitter at http://twitter.com/UKAdrianReed

    Thomas Redman Ph.D.

    Role:

    President

    Company:

    Data Quality Solutions

    Bio:

    Dr. Thomas C. Redman, “the Data Doc,” President of Data Quality Solutions, helps start-ups and multinationals; senior executives, Chief Data Officers, and leaders buried deep in their organizations, chart their courses to data-driven futures, with special emphasis on quality and analytics.  Tom’s most important article is “Data’s Credibility Problem” (Harvard Business Review, December 2013)   He has a Ph.D. in Statistics and two patents. 

    Jas Phul

    Role:

    CBAP, Director, IP and Product Development

    Company:

    IIBA

    Bio:

    Jas Phul, CBAP, PMP, Cert. Agile PM is a seasoned professional whose career has spanned over 25 years of helping project teams and organizations reach their potential. As a Certified Business Analysis Professional® (CBAP®), a Project Management Professional® (PMP®), a Certified Agile Project Manager (Cert. APM®), and a Certified Change Management Expert (Prosci®), Jas leverages a unique combination of knowledge, skills and experience for each challenge. During his career, Jas has experienced a wide variety of industries as a Business Analyst, Project Manager, IT Software Development Manager, and Senior Management Consultant. 

    Laura Paton

    Role:

    Business Analysis Consultant

    Company:

    BA Academy, Inc.

    Bio:

    Laura is a business analyst practitioner, trainer, coach and consultant who has acquired her business analysis experience and skills across a 30-year career. She is an industry leader who has led the development efforts for some of the most widely recognized business analysis standards in use today. She served as Chair and contributing author for:• The PMI Guide to Business Analysis (PMI 2018)• A Guide to the Business Analysis Body of Knowledge (BABOK® Guide) v3 (IIBA 2015)• Business Analysis for Practitioners: A Practice Guide (PMI 2015) Project Manager for:• BABOK® Guide v2 (2009)Laura served as the Head of Product Development for IIBA (2011-2014). Today she runs BA Academy, Inc. a training/consultant company based in Orlando, FL.

    Traci Onkst

    Role:

    Assistant Secretary- Business Analysis

    Company:

    Cincinnati Insurance Company

    Bio:

    Traci Onkst is a Senior Service Manager at Cincinnati Insurance Company. She is the sponsor of the Cincinnati Insurance Company’s Business Analysis Center of Excellence; managing a team of 80 business analysts. Traci has dedicated most of her 30+ year insurance career to working with IT on various projects. For the last seven years, Traci’s focus has been centered on building the business analysis brand at Cincinnati Insurance Company and supporting the Center of Excellence professionals as they fulfill their mission. Traci speaks on a regular basis to executive, business and IT stakeholders advocating the value of the Business Analyst role. She spoke on product diagramming at the ACORD Implementation Forum, participated in a panel discussion at the Southwestern Ohio Business Analysis Regional Conference in 2017 and presented at BBC in 2015 and 2017. She is a driver for change at many levels and always looking for new ways to motivate and empower her team. Traci is also a certified Scrum Master and Product Owner.

    Oluwabori Odunaike

    Role:

    Lead Business Analyst

    Company:

    Lloyds Banking Group

    Bio:

    Oluwabori Odunaike, CSPO, CBAP® is a highly creative and innovative Lead Business Analyst with over 16 years’ experience in building and delivering digital products in multiple industries.

    As an experienced Product Owner and Service Designer, Oluwabori has led and worked with digital product teams, bringing a wealth of experience in how to get teams to be creative with ideas to build innovative products and services that delight customers. 

    Because of his passion for building products that customers love, Oluwabori has helped teams (including business analysts) over the years develop relevant skills that inspire collaboration, creativity and innovation, as well as foster good relationship with the business to deliver what truly matters to customers using best Agile requirement management practices.

    Harihara Natarajamani

    Role:

    Business Architect

    Company:

    USAA

    Bio:

    Hari Natarajamani is a Business Architect for USAA with experience in business analysis, process engineering, and marketing. In the past year he has been one of the leading voices for advancing Business Architecture at USAA. Hari has his Masters in Financial Management and 22 years of experience.

    Heather Mylan-Mains CBAP

    Role:

    President

    Company:

    BAs Without Borders

    Bio:

    Heather is from Des Moines, Iowa. She grew up there, pursued her bachelors and graduate degrees there and stayed to raise her family. She is a stimulus for change as a mom, consultant, trainer, speaker and volunteer for IIBA®, currently as a board Director. For the past 20+ years she’s helped teams to identify and solve problems. She demonstrates excellent analysis practices. Heather is a collaborator and engages people at all levels in organizations. There is no part of the RACI matrix she has not been responsible for! Heather has a BA in Accounting from Grand View College an MBA from Drake University is a CBAP® and a CSM. Heather blogs atwww.BAsWithoutBorders.com. Follow her on twitter at Heather_MM for BA musings, advice and motivation!

    Vardhan Mulik

    Role:

    Sr. Specialist, Data Management

    Company:

    Cenovus Energy

    Bio:

    Vardhan is an ERP Systems Analyst, based in Calgary, Alberta, Canada. He has more than 20 years experience in ERP Systems / Business Process analysis, Data Management, System and Functional Integration solution design and deployment.He is currently pursuing an interest in Data Analytics with a focus on predictive modelling. He sends his spare time in learning mobile app development in a Cloud-based architecture to create predictive models. An enthusiastic member of the Data Science Community of Practice in Calgary, he has also worked in the Retail Finance, City Government, Oil & Gas sectors in Supply Chain, City Utilities and Education-related projects.He has been the Founding President of the Hampton Roads IIBA Chapter, Virginia; A Board member of IIBA Calgary, Alberta; The President of the PMI Hampton Roads Chapter, Virginia.

    David Lyalin

    Role:

    Public Health Analyst

    Company:

    CDC

    Bio:

    David Lyalin, Ph.D. is a recognized expert in analysis and improvement of public health operations and processes. He is a Public Health Analyst with the Centers for Disease Control and Prevention (CDC). He currently concentrates on development and implementation of operational best practices for Immunization Information Systems.

    Zenita Lindeberg

    Role:

    Lead Business Analyst

    Company:

    Nordea Bank

    Bio:

    Zenita Lindeberg is currently working as a Lead Business Analyst in Nordea – the largest bank in Scandinavia. With over 20 years of experience in financial services, she has been a core part of the transformation of Nordea, delivering some of the bank’s largest projects. She is a certified CBAP, and is passionate about change, agile ways of working, and business analysis.

    Amy Merritt

    Role:

    Enterprise Business Analyst/Product Owner

    Company:

    Lowe's Home Improvement

    Bio:

    During her 20-year career in IT, Amy Merritt’s titles have included Extranet Manager, Solution Design Lead, Business Analyst, Enterprise Business Analyst and now Product Manager. She has proven success in transformation of processes and toolsets to support complex business capabilities. Her stakeholders highly regard her as an intuitive liaison between them and technical teams, and as someone who anticipates and translates their needs into software that exceeds business expectations. Her projects have included eCommerce, Clinical & Agricultural Trials Management, Governance/Risk/Compliance, Product Sourcing and many others. Amy’s career includes tenures as employee and consultant at companies including Lowe’s Home Improvement, Syngenta, IQVIA, BCBS of NC and IBM.

    Ashish Mehta CBAP

    Role:

    Managing Director, India, APAC and Global Thought Leader

    Company:

    IIBA®

    Bio:

    Ashish Mehta is a seasoned leader with over 23 years of experience in leading global IT consulting and business analysis practice. A recognized thought-leader in the business analysis, Ashish has worked with clients globally to establish highly effective Business Analysis and IT Consulting disciplines, enabling the delivery of solutions to business and technical problems. Ashish leads IIBA®’s Global Thought Leadership initiative to ensure relevance of business analysis in fast paced business and technology environment. Ashish is a Certified Business Analysis Professional (CBAP) and a Certified Six Sigma Black Belt.

    In his previous assignment, Ashish was a Vice President and Global Practice Head – Business Analysis at NTT DATA Inc. where he established a unique business analysis practice model – a $50M book of business with 350 consultants. Ashish has consulted in multiple domains like BFSI, Healthcare, Retail, Airline, Travel, Manufacturing and Public Sector.

    Awarded by IIBA® for his dedication and commitment to business analysis profession, Ashish has volunteered with IIBA® for a decade in different roles including Global Board of Director. His efforts have resulted into exceptional expansion of IIBA® in India Region in the areas of corporate and individual memberships, chapters and academic collaborations.

    A committed and passionate business analysis visionary, Ashish frequently authors, advises and speaks on business analysis at various conferences internationally, and is dedicated to the growth of the business analysis profession.

    Lora McCoy CBAP

    Role:

    Professional Services

    Company:

    BIS

    Bio:

    Lora McCoy is a Certified Business Analysis Professional with over 20 years of experience performing Business Analysis activities as well as Quality Assurance, Project Management and more for change endeavors for many functional areas of a company. This experience spans varying company sizes in multiple industries including Banking and Finance, Service Management, Education, Retail and Oil and Gas. Her passion for helping others is evident in her passion for the profession of Business Analysis. She is dedicated to both the profession and those who perform the skill set for the profession. She currently engages daily in BA consulting efforts, educates for IIBA certification internationally and serves as the Director of Americas Central Region for the IIBA where she applies that passion in the form of mentorship and knowledge sharing.

    Andrew Mathieson

    Role:

    Enterprise Business Architect

    Company:

    Southwest Airlines

    Bio:

    Andrew Mathieson currently serves as the Enterprise Business Architect within Southwest Airlines Technology Department. In this role, Andrew is responsible for improving efficient and effective delivery across the Enterprise. Andrew is tasked with ensuring that historically disparate frameworks and data are connected through Business Capabilities, including Process, Data, Application Architecture, Finance, People and Planning & Strategy. Andrew joined Southwest in 2015 as an Enterprise Architect in EA and was key in moving forward the maturity of the Business Process Architecture method and building the relevant team. Andrew earned a Bachelor of Arts from the University of Toronto and a degree in Computer Science from Seneca College. He is married to his wife, Angel, and they have four children.

    Vince Mirabelli

    Role:

    Principal

    Company:

    Global Project Synergy Group

    Bio:

    Vincent Mirabelli is a leader in the fields of Business Process Improvement, Business Analysis and Lean Six Sigma, is a frequent speaker and workshop facilitator, and host of the podcast, “In Process”. A highly sought after speaker and instructor, Vince’s primary focus has been to share his knowledge and experience, helping businesses achieve optimal project and process outcomes. He is a certified Project Management Professional (PMP®), Certified Business Analysis Professional (CBAP®), Certified Customer Experience Professional (CCXP), and a Lean Six Sigma Master Black Belt.

    Curtis Michelson

    Role:

    Founder and Principal

    Company:

    Minds Alert

    Bio:

    Curtis is a business architect and creative consultant with expertise in publishing, media and higher education. For over 15 years, he has served both enterprises and startups with digital, agile and strategic business change and transformation. In 2012, he launched Minds Alert, a design agency based in Orlando, FL serving clients globally. He co-created the Discovery Leadership framework in 2017 and today offers product management and business model innovation workshops for organizations of all sizes.

    Kent McDonald

    Role:

    Product Person

    Company:

    KBPMedia

    Bio:

    Kent writes about and practices software product development. He has IT and product development experience in a variety of industries including financial services, health insurance, nonprofit, and automotive. Kent practices his craft as Content Curator at Agile Alliance and provides just in time resources for product owners and business analysts at KBP.media. When not writing or product managing, Kent is his family’s #ubersherpa, listens to jazz and podcasts (but not necessarily podcasts about jazz), and collects national parks.

    Alfred Maeso

    Role:

    Lead Expert in BA, Change Management & PPM

    Company:

    Netmind

    Bio:

    Alfred has over 15 years’ experience in leading IT projects and IT services for a variety of different organizations and public administration. He is passionate about learning, disseminating knowledge and firmly believes in the Agile Manifesto value of individuals and interactions over processes and tools. As a business analysis, change management, IT management and project management instructor and mentor for Netmind, Alfred is able to combine his love for learning with management responsibilities in IT consulting.Alfred holds a degree in Telecommunications Engineering and is certified as a Certified Business Analysis Professional (CBAP), Project Management Professional (PMP), PRINCE2, MSP, MoP and ITIL Approved Trainer.

    Brad Lewis

    Role:

    Senior Business Analyst

    Company:

    BCI

    Bio:

    Brad Lewis is a senior business analyst (BA) experienced working in defining, developing and maintaining requirements for software applications in the Investment Management Industry, and the Taxation, Justice and Health sectors of the BC government. His focus is on clear, readable documentation and intuitive user interface design. He supports clients to discover & define requirements and integrates with development teams to design and implement solutions that fulfill business needs. Brad’s 11 years of BA experience and five years’ experience as a software developer combined with well-developed leadership, analysis and communication skills ensures his effective delivery of results for clients, as well as within the teams he works with.

    Georg Koeldorfer CBAP

    Role:

    Head of Advanced Analytics Consulting

    Company:

    Raiffeisen Bank International AG

    Bio:

    Georg Koeldorfer,CBAP, has more than 12 years of working experience as Enterprise Business Analyst in the financial services industry in Austria and Eastern Europe. He has been leading Business Analysis in various topics like the financial performance calculation or the data warehouse area. For this reasons he developed a Business Analysis Framework to transform BABOK best practices into day-to-day application within the Raiffeisen Business Analyst Community. Two years ago, the topic of Data Science emerged and Georg is leading as Head of Advanced Analytics the transformation of Raiffeisen to a Data Driven Corporation. Georg Koeldorfer has a masters degree in business informatics and business administration and is Certifed Business Analysis Professional since 2014

    Jasmine Lee

    Role:

    Oracle Policy Automation Specialist

    Company:

    Oracle

    Bio:

    Jasmine Lee has been working in the realm of business rules for 17 years around the world, including in North America, the United Kingdom and Australia. She is an advocate for the benefits of natural language rule authoring, and the importance of being able to explain decisions made by business rules, which has led to one of her mottos – “the answer is only half the answer, you’ve gotta have the why as well!”

    Jasmine’s focus has been helping governments transform complex legislation, regulations and policy into IT systems. This has also included helping organizations understand how they can make their rules more approachable to customers, citizens and businesses through improved online customer experience.

    Jasmine has degrees in Law and Science from the Australian National University.

    Richard Larson

    Role:

    Consultant

    Company:

    Larson and Larson Consulting

    Bio:

    Product owners (POs) face arguably the biggest challenges on Agile/Scrum efforts. Traditional software development has used similar roles for team members as does Scrum. The PO in Scrum has a somewhat new and unique role compared to the sponsor, “business representative,” or similar responsibilities with predictive approaches.There are many reasons why the PO role can be challenging. This presentation explores several lessons learned from being an accidental product owner over several years. The list covers some obvious and not-so-obvious lessons learned along the way. The goal of the session is to help you and your teams avoid the pitfalls that led to the lessons learned. If you play the PO role or interact extensively with one, you will gain a new perspective and learn tips you can apply immediately. It is equally relevant for business analysts who also play a PO role as well as for non-BA Product Owners.

    Fabricio Laguna

    Role:

    Consultant and Instructor

    Company:

    Gigante Consultoria Empresarial Ltda

    Bio:

    Fabrício is the main reference on Business Analysis in Brazil. 

    Author and producer of videos, articles, classes, lectures and playful content, he can explain complex things in a simple and easy to understand way.CBAP. PMP. MBA. IIBA Brazil Chapter president. 

    Consultant and instructor for more than 20 years working with business analysis, methodology, solution development, systems analysis, project management, business architecture and systems architecture.

    Kupe Kupersmith CBAP

    Role:

    Principal

    Company:

    Kupe Talks

    Bio:

    Kupe Kupersmith – As the founder of KupeTalks and Atlanta Engagement Director, Market Rate Consulting, Kupe’s main objective is to help you connect, collaborate, and be ready for the future. For the past 20 years Kupe has been helping organizations achieve business value with an improvisational advantage.

    Kupe is an author, keynote speaker, coach and a trained improv actor. Some think Broccoli & Cheetos is an odd combination, but you will be delighted with Kupe’s combination of laughter and learning. Kupe is a connector and has a goal in life to meet everyone! So, drop what you’re doing and connect with him on LinkedIn now. Why are you still reading this…connect with Kupe?!

    Mathias Kirchmer

    Role:

    Managing Director and Co-CEO

    Company:

    BPM-D

    Bio:

    Dr. Kirchmer is a thought leader and innovator in the field of BPM, successfully integrating business and technology initiatives. He has combined his broad business experience with his extensive academic research to deliver pioneering management approaches that have proven to be both, sustainable and provide immediate benefits.

    Dr. Kirchmer founded BPM-D, a company enabling digital transformation and strategy execution through BPM. Before he was Managing Director and Global Lead of BPM at Accenture, and CEO of the Americas and Japan of IDS Scheer (ARIS).

    Dr. Kirchmer has published 11 books and over 150 articles. He is affiliated faculty at the University of Pennsylvania. In 2004, he received a research and teaching fellowship from the Japan Society for the Promotion of Science.

    Pieter Jongstra

    Role:

    Manager BPM & Lean

    Company:

    de Volksbank

    Bio:

    Pieter Jongstra has a background in civil engineering and business administration. He started working in a logistic environment. 20 years ago he made a switch to the financial services industry. He has experience in both wholesale and retail banking. He is responsible for BPM and lean capability within the Volksbank, a Dutch retail bank. Currently he implements customer focus process management, robotics and process mining.He is an experienced speaker both in the Netherlands and abroad.

    Jan Hof

    Company:

    Dutch Tax and Custom Authority

    Bio:

    Jan Hof is the team manager of the BRM expertise center at the DTCA. This team develops the decisions services for the DTCA.

    He has 15+ years of experience in project management in IT.  The last 3 year he has immersed himself in the field of BRM.

    Scott Helmers

    Role:

    Partner

    Company:

    Harvard Computing Group

    Bio:

    Scott A. Helmers is a Partner at the Harvard Computing Group, a consulting firm that assists clients with understanding and implementing business process solutions. He is a co-inventor of TaskMap (www.taskmap.com), a Visio add-in that allows anyone to document, analyze, and improve their business processes.Scott has worked with clients in ten countries on projects involving process mapping and redesign, knowledge management, and technology training. For more than a decade, he was an Adjunct Professor at both Northeastern and Boston Universities. Scott has been named a Microsoft Valuable Professional (MVP) for Visio every year since 2008 and is the author of four books from Microsoft Press including Visio 2016 Step by Step. He is also a course author for LinkedIn Learning (formerly Lynda.com).

    Christy Hartner

    Role:

    Senior Vice President

    Company:

    Commerce Bank

    Bio:

    Christy Hartner leads a team of internal consultants specializing in business strategy, operational excellence and business architecture. She has been instrumental in driving the maturity of this practice including: creating and expanding the service catalog of offerings, developing training programs and skills inventory needs, an marketing the consultancy throughout the organization. She and her team create and maintain a portfolio of benefits and ROI for the practice. She has been in banking for over 30 years with 11 years at the Federal Reserve Bank prior to joining Commerce Bank in 2002.

    Melody Harrington

    Role:

    Owner

    Company:

    Enterprise Expeditions

    Bio:

    Melody Harrington is owner of Enterprise Expeditions, a company focused on developing Change Masters and building resilient crew members, crews, and organizations.Melody has 30 years of business experience in various roles, including manager, instructor, director, government analyst, business analyst, and project manager. Melody’s broad project portfolio includes store openings, inventory management systems implementations, marketing research projects, and large-scale information systems implementations for state governments with project budgets ranging from $5,000 to $15 million. Melody is a Certified Business Analysis Professional (CBAP), Project Management Professional (PMP), and Agile Certified Practitioner (ACP) and earned a Masters of Business Administration (MBA) from Indiana University’s Kelly School of Business.

    Hussein Hallak

    Role:

    EVP & Partner

    Company:

    IQ Management Education

    Bio:

    Evangelist at Launch Academy, one of North America’s leading tech incubators with over 600 tech startups incubated and over $150 Million raised.  Serial entrepreneur and startup founder with over 25 years of business experience. Developed 20+ startups and mentored and trained thousands of entrepreneurs.  Creator of Intro to Blockchain, The Blockchain Course, Blockchain Business Fundamentals, Make the LEAP, The Startup Course, and the Lean Entrepreneur Acceleration Program.  Strategic advisor for several successfully funded tech and crypto startups including Fintrux, Interfinex, Traction Health, and Peace Geeks. Marketing advisor for leading conferences including Fintech & Funding, Traction Conf, CIX, and Van Funding.  Graduate of the Oxford Blockchain Strategy Program. BSc in Electronics Engineering. Featured in Forbes, BBC, Entrepreneur, Roundhouse Radio, and Notable.  Passionate about tech, lean, startups, design thinking, impact, Blockchain and decentralized innovation. He lives to inspire entrepreneurship and unleash breakthrough innovation through connection, collaboration, and community. Currently the founder and CEO of Next Decentrum in partnership with IQ Management Corporation, providing Blockchain education to executives and enterprise business organizations in Canada.

    David Hall

    Role:

    Associate Director, Business Analysis

    Company:

    Vanderbilt University Medical Center

    Bio:

    David Hall is the Associate Director, Business Analysis for HealthIT at Vanderbilt University Medical Center. He has a BA in Psychology from Indiana University and a Masters in Management of Health Care from the Owen School of Management at Vanderbilt University. Over the past 20+ years, David has performed business analysis in multiple fields including banking, pharmaceuticals, logistics and healthcare. Since joining Vanderbilt in 2010, David has led teams of business analysts working on both Agile teams developing software as well as teams focused on COTS projects. He has also started a successful community of practice, sharing BA practices across the medical center.David is a regular speaker with the IIBA chapter in Nashville and has spoken to the IIBA chapter in Lexington, KY.

    Gladys S.W. Lam

    Role:

    Principal & Co-Founder

    Company:

    Business Rule Solutions, LLC

    Bio:

    Gladys S.W. Lam is a world-renowned authority on applied business rule techniques. She is Principal and Co-Founder of Business Rule Solutions, LLC (BRSolutions.com), the most recognized company world-wide for business rules and decision analysis. BRS provides methodology, publications, consulting services, and training. Ms. Lam is Co-Creator of Proteus®, the BRS methodology. She is Co-Founder of BRCommunity.com, a vertical community for professionals and home of Business Rules Journal. She co-authored Building Business Solutions, an IIBA® sponsored handbook on business analysis with business rules
    Ms. Lam is widely known for her lively, pragmatic style. She speaks internationally at conferences and other professional events. She co-presents public seminars through AttainingEdge. She is also Executive Director of Building Business Capability (BBC) Conference, which includes the Business Rules Forum and the Business Analysis Forum.
    Ms. Lam is most recognized for her ability to identify the source of business issues, and for her effectiveness in developing pragmatic approaches to resolve them. She has gained a world-class reputation for fostering positive professional relationships with principals and support staff in projects.

    Mark Goetsch

    Role:

    Enterprise Architect

    Company:

    Agile Architecting

    Bio:

    Mark Goetsch has been a practicing enterprise architect for 25 years. He has been an architect at large billion-dollar organizations including United Airlines, Publicis Inc., ABN AMRO Bank, Northern Trust Bank, BMO Harris Bank, and Blue Cross Blue Shield of Il, TX, NM, and OK. Mark was a founding member of FEAPO, and former President of the Business Architects Association. Mark was adjunct faculty at DePaul University where he taught graduate courses in Enterprise Architecture, Organizational Modeling, and Supply Chain Management for a decade. He is finishing his Doctorate in Business Administration from DePaul University, has an MSC in Systems Strategy and Management from Northwestern University, and a BA in History from Spring Hill College.

    Junzo Hagimoto

    Role:

    President & CEO

    Company:

    Takumi Business Place Corporation

    Bio:

    Junzo Hagimoto has long years of experience in IT business. He developed object-oriented development method from 1995 based on his business experience in this field. He promoted requirement development method that emphasizes the importance of business requirement from 2004. Since 2008 he has focused on value-oriented approach and developed the method to connect value, requirement(strategy/business) and action seamlessly. He is now involved in the education in business and academic space. Methodologist.

    Lani Guy

    Role:

    CEO

    Company:

    Thought Evolution Pty Ltd

    Bio:

    Dr Lani Guy is a respected business innovation expert with CBAP®, PMP® and Prince2® certifications. She began her business career in 2001 going on to complete an award-winning PhD in evidence-based innovation and growth strategies. Her model, developed with industry partners, allows organisations to strategically leverage innovation like they would any other corporate resource and was nominated in the top 5% of theses at her institution. Part of the QUT Research Innovation Group, Lani has worked around the globe in industries from consulting, government, education to corporates. Lani has previously served as a Director for the Australian Chapter of the IIBA and is currently the founder and CEO of Thought Evolution Pty Ltd; helping educate business professionals in cutting-edge innovation and growth strategies.

    Jared Gryskiewicz

    Role:

    Business Intelligence Enterprise Service Lead

    Company:

    Larimer County

    Bio:

    With over 15 years working in the IT industry, Jared brings extensive experience delivering business value through effective project delivery. He has a passion for using data, analytics, and technology to expose business opportunities and improve business outcomes. For the last 5 years, Jared has been leading the Business Intelligence Enterprise Service, building this service from the ground up to a highly effective and influential team, with several project deliverables on record. Based on these BI projects, real business value has been achieved by various areas of local government. Successes range from Public Safety initiatives, including efficient Patrol operations and staffing to Jail population, to County operations, including transparent government budgeting and financials.

    Michelle Green

    Role:

    Sr. Business Analyst

    Company:

    JM Family Enterprises

    Bio:

    Michelle Green, CBAP is a Senior Business Analyst celebrating 20 years with JM Family Enterprises, Inc., a diversified automotive company ranked by Forbes as the 21st largest privately held company in the U.S. It is also consistently ranked by FORTUNE as one of the 100 Best Companies to Work For. Michelle has proudly served on the IIBA St. Louis Board of Directors as the Chapter President, Webmaster and Newsletter Editor In Chief. She’s currently a member of the IIBA’s Global Chapter Council as the Global Mentoring Program Co-Lead, and has previously served on the Volunteer Awards Task Force and as a stakeholder focus group member for the IIBA’s Enhanced Certification Program. You can follow Michelle on Twitter @greenmachinestl

    James Graham

    Role:

    Business Analyst

    Company:

    PODS Enterprises

    Bio:

    James has a passion for debate and learning through experiences. He is eager to grow his knowledge and share that knowledge with others. James has been a business analyst with PODS for over 2 years, contributing to numerous successful enterprise initiatives. He is currently leading the data conversion strategy and implementation for an enterprise ERP project.

    Denis Gagne

    Role:

    CEO & CTO

    Company:

    Trisotech

    Bio:

    For close to two decades Denis Gagne has been a driving force behind many international BPM standards in use today. For the Object Management group (OMG), Denis is the Chair of the BPMN Interchange Working Group (BPMN MIWG), co-chair of the BPM Heath Workgroup, a member of the Business Process Model and Notation (BPMN), the Case Management Model and Notation (CMMN), and the Decision Model and Notation (DMN) team. He is a member of the Workflow Management Coalition (WfMC) Steering Committee, chair of the Business Process Simulation Working Group (BPSWG), and the co-Editor of the XPDL 2.2 process definition standard.

    Milan Guenther

    Role:

    Partner

    Company:

    Enterprise Design Associates

    Bio:

    Milan is founding partner at Enterprise Design Associates, a global network of strategic designers working with enterprise ecosystems. He is the author of Intersection, a book introducing the Enterprise Design Framework for doing holistic design at scale. He’s worked with SAP, Boeing, Toyota, the OECD and the UN, as well as smaller organisations and scaling startups, and with Google for Startups helping successful companies to tackle key issues at scale using Enterprise Design Sprints. Milan is also one of the organizers of the Intersection Conference series. He has a mixed background in design, tech and business, and is teaching Enterprise Design at SciencesPo Paris.

    Jared Gorai, CBAP

    Role:

    Director, Regions & Chapters

    Company:

    IIBA

    Bio:

    Jared loves being a Business Analyst and has done so in title for over 15 years with over 25 years of business and leadership experience in both the retail and energy sectors. He is a strong advocate for IIBA, having served in various capacities with the Calgary IIBA Chapter as well as chairing the Volunteer Chapter Network. He brings his passion for business analysis and experience as a Chapter Leader to the role of Director of Regions and Chapters of IIBA.

    He holds his Bachelor of Arts degree in French from the University of Calgary and the Certified Business Analysis Professional™ (CBAP®) designation. He will take any chance possible to evangelize business analysis and will talk your ear off about the role and the profession should you allow him to do so.

    Joanna Goodrick

    Role:

    Head of Business Architecture and Strategy

    Company:

    Cambridge Assessment

    Bio:

    Joanna Goodrick (BA Hons, MSc, MBA) has led, shaped and influenced business architecture, strategy and business analysis in a wide variety of contexts for over a decade. Currently she heads up and leads Business Architecture at Cambridge Assessment, UK, the world’s largest provider of examinations to learners of all ages. Previously Joanna has worked in commercial, for-profit and international (Europe-based) industry sectors. She has led and formed business analysis, relationship management, project and portfolio management and is experienced in both enterprise and digital aspects of enterprise architecture and business change. Most recently, Joanna been working with aspects of agile product development and lifecycle management approaches and developing ways to establish these within complex, project-focused architectures and operating models.

    Ken Fulmer

    Role:

    President & CEO

    Company:

    IIBA®

    Bio:

    Ken Fulmer is currently the President and CEO of the IIBA®. Ken has been a long time senior IT executive with several major (Fortune 50) corporations holding roles as CTO and CIO. His primary skill is the ability to blend technology with business (people, process, technology and data) and create strategic business outcomes.  Ken has managed very large scale enterprise programs and as Chief Technology Officer has been involved in technology in both information applications, architecture, and in more digital technology in manufacturing and retail. 

    Ken has also served as an executive advisor for several energy companies, in strategic initiatives and acquisitions. Ken is active in SIM and the Senior Executive Group organization, giving him the opportunity to interact with other senior executives at major corporations. 
    Ken has a BA degree from LaSalle University, an MBA degree from Clarion University of Pennsylvania, and post grad programs at MIT. He is on the board of several non-profits and past chairman of the board of IIBA®.

    Curt Flemming

    Role:

    Global Laboratory Operations PMP

    Company:

    Batttelle Energy Alliance

    Bio:

    My professional experience has included a wide variety of experiences involving business process management, innovation, quality systems, regulatory compliance, information technology, and knowledge management. While at Battelle, I have worked both domestically and internationally (Qatar). In my current role, I am supporting the INL laboratory and leading efforts related to mission support innovation. My previous roles within the organization have included serving as the Senior Program/Project Manager in Qatar, leading multiple areas within Battelle’s Corporate Information Technology’s, creating and leading the Knowledge Management organization, and functioning as the Quality Manager for a Product Line. I have my Bachelors and Masters in Biomedical Engineering from Case Western Reserve University, specializing in the area of biomaterials – specifically looking at corrosion of modular implants.

    Ashley Fernandez

    Role:

    Business Architect

    Company:

    United Services Automobile Association (USAA)

    Bio:

    Ashley Fernandez is a Business Architect for USAA with experience in process engineering, process simulation, and continuous improvement. Over the past year she has been one of the leading voices for advancing Business Architecture at USAA. Ashley is a Certified Business Architect and has a Bachelors of Arts in Mathematics from Trinity University.

    Jacob Feldman

    Role:

    CTO

    Company:

    OpenRules

    Bio:

    Dr. Jacob Feldman is a founder and CTO of OpenRules, Inc., a NJ corporation that created and maintains the popular Open Source Business Rules Management System “OpenRules”. He has extensive experience in development of decision making systems using business rules, optimization, and machine learning technologies for real-world mission-critical applications. Jacob is a Chair of DecisionCAMP, an administrator of the Decision Management Community, and a frequent presenter at the major business rules/decision management events

    Gayle Ekstrom

    Role:

    SVP/Business Analysis and Innovation

    Company:

    Republic Bank of Chicago

    Bio:

    Gayle Ekstrom is SVP/Business Analysis and Innovation at Republic Bank of Chicago, where she works at the intersection of business strategy, process, and technology. Working in the retail banking sector over the past ten years as both a business leader and consultant, she has extensive experience in analyzing business problems and designing strategic solutions. Gayle previously worked in the telecom industry and was granted numerous patents for her innovations. In addition to her degree in Electrical Engineering from the University of Illinois, Gayle also holds an MBA in Business Policy and Behavioral Science from the University of Chicago as well as certifications in project management and business analysis.

    Robert Eaman

    Role:

    Senior Rules Analyst

    Company:

    InRule Technology

    Bio:

    Around midnight in college on the day before his 300-level English paper was due, Rob’s WordPerfect 5.1 screen froze, and the floppy disk-based backup copy turned out to be corrupted. Rob had to spend the next 4 hours consoling himself while retyping his paper. Heartbroken, Rob swore to spend the rest of his life mastering technology, and to helping others do the same. In the years since he joined InRule, he has helped countless business analysts, developers, and solution architects better understand what it takes to bridge the gaps between business rules and computer software. Projects have included implementing mortgage calculations, processing real estate title chains, evaluating insurance ratings, processing healthcare claims, implementing wealth advisory product recommendations, and much more.When he’s not at InRule, Rob can be found spending time with his wife and his sons, studying psychology and philosophy, improving his chess game, reading about body language, and rooting on his hometown Chicago Cubs and Bears.

    Art Drake

    Role:

    Telematics Engagement Manager

    Company:

    Verisk

    Bio:

    For over 25 years, Art Drake as worked/consulted with companies to improve strategy execution. Currently, Art is responsible for two key strategy-to-execution performance metrics – the successful implementation of all IoT engagements and overall project portfolio prioritization and governance. Both metrics include ongoing B2B Customer Experience and the creation of customer value. Prior to Verisk, Art consulted with large and small companies, both for-profit and not-for-profit, to design and implement organizational strategies that helped companies create greater customer value. Art is also experienced in leading transformational change and operations excellence. Mr.Drake has worked in health and P&C insurance, financial services and software product development industries. Art received his M.B.A from University of St. Thomas (MN) and B.A. in Management from St. Mary’s College (CA).

    Philip Dove

    Role:

    Head of Business Analysis

    Company:

    AMP

    Bio:

    Philip has an established track record leading complex Business Strategy Implementation initiatives and Line Management functions. He specialises in raising the capability and efficiency of business functions as well as the development of enterprise business capability frameworks, enterprise target operating models, detailed organisational design, workforce transition, capacity modelling, offshore cost optimisation, benefits realisation, project management, business analysis and change management.His experiences are supported by an MA in Human Resources, PRINCE 2 Practitioner certification, top four consulting (KPMG), as well as formal training in, Human Centred Design, Scaled Agile and Enterprise Business Architecture.

    Dana Dietz

    Role:

    Manager, IT Analysis

    Company:

    Nationwide

    Bio:

    Dana Dietz works in Columbus Ohio in Nationwide IT’s Requirements & Testing Services organization as a People & Practices Leader. She leads requirements analysts, ensuring capability uplift and consistent approaches in a highly matrixed environment. She is passionate about education, experience and exposure as drivers of continuous improvement and professional development. Dana’s background is in product management and requirements analysis having worked over 20 years in IT developing software for insurance, financial services and not-for-profit institutions.

    Pardeep Dhanda

    Role:

    Vice President - Business Analysis Practice and Agile Learning

    Company:

    Deutsche Bank

    Bio:

    Pardeep is the Head of the Business Analysis Community of Practice and Agile Learning at Deutsche Bank. He is responsible for defining and rolling out the global Agile learning strategy for the organisation of approximately 100,000+ employees. He has over 19 years of experience in various technology delivery roles, and worked within regulated environments, including Financial Services, Telecommunications and Consultancy. Pardeep is the Communities Director for IIBA UK and specializes in multiple Agile frameworks, holding various certifications; CSPO (Scrum), CSM (Scrum), A-CSM (Scrum), SPC (Scaled Agile Framework), LeSS (Large Scale Scrum). He is also passionate about making Agile and Business Analysis education accessible to everyone.

    David Childs

    Role:

    Founder

    Company:

    Living Blueprint

    Bio:

    David is the integrative thinker and lead facilitator of the Living Blueprint team. Since 2004, he has been the catalyst behind many strategic and creative alignments enhancing some of Western Canada’s leading companies, including Pacific Coastal Airlines, Genesis Security, Iridia Medical, and Miku Restaurant. 

    David guides organizations to discover and codify their core values in a way that forges an aligned work culture and solidifies an emotional connection with their target audience. Beyond applying his varied skills to help companies “know thyself” and realize their vision, David also has deep roots in creative projects, a background he has leveraged to help clients revitalize themselves and their message to establish deeper connections with their customers and audience. 

    His creative work has appeared at the 2004 Tribeca Film Festival, and was nominated for the 1999 International Viewer’s Choice MTV Video Music Award. David now writes for Business in Vancouver and speaks at business events and conferences. He is author of the upcoming book Monster: Your Billion Dollar Ideology

    Minal Deshpande

    Role:

    Managing Director

    Company:

    Deloitte Consulting

    Bio:

    Minal is a Managing Director with Deloitte Consulting. Minal leads the Business Process Design Service offering for US and in India. Minal conceptualized and led the India based Testing COE for many years and is currently engaged in bringing innovative technology to our commercial clients to help visualize business processes. As a leader in Service Delivery Optimization, Minal is excited to continue demonstrating how business process visualization helps our clients understand bottlenecks and implement strategic solutions that are flexible with changing requirements.

    Kelly Densmore

    Role:

    Innovation Business Project Manager

    Company:

    Capital Group

    Bio:

    Managing the IOX team at Capital Group, Kelly helps lead a team of 50+ associates with the sole mission of exploring, experimenting and executing the new and different. Having worked at CG 6 years and PwC prior, she has a diverse background that positions her to work on highly complex and vague projects in Operations. From system implementations, to department transformations, to incubating foreign capabilities Kelly relies on vision, strategy and a creative mind to execute the new BA skill set. As a leader with a strong passion for people, Kelly focuses on what individuals have that the organization cannot live without. Her desire to remove people’s boundaries puts attention on paving the way for success for her team as well as the company overall.

    Heather Davidson

    Role:

    Director, IT Analysis

    Company:

    Nationwide

    Bio:

    Heather is a Requirements People and Practice Leader at Nationwide. She leads a team of >100 analysts delivering projects across Nationwide transforming and supporting our financial services and property & casualty businesses. She began her career as a BA in our Retirement Plan business, was a leader in our Call Center and back office operational area as well as serving as a Business Delivery executive on multiple projects. She then worked in Nationwide Global as the Relationship Manager with our Luxembourg operation, developing a retirement plan recordkeeping platform where she led the requirements team across multiple countries and continents. That role transitioned into the Requirements Leader for one of our recordkeeping systems prior to her role leading requirements within our shared services organization.Heather holds a Bachelor of Science in Business Administration from The Ohio State University. She holds her Certified Business Analysis Professional (CBAP), Muskingum Analysis Certification (MACP), Stanford Advanced Project Management (SAPM), ITIL Foundations, Certified Retirement Counselor (CRC), and CMMI Assessor designations and Series 6 & 26 securities licenses (inactive).

    Sarah Cockrill

    Role:

    Head of Business Analysis

    Company:

    Coventry University

    Bio:

    Sarah Cockrill has worked as a Business Analyst in the Higher Education sector for the last fifteen years, working at a number of institutions. She is currently Head of Business Analysis at Coventry University where she manages the business analysis team within IT Services and leads the business analysis practice within the university. Sarah is Co-Chair of the Universities and Colleges Information Systems Association, Project & Change Management Group which supports the sector by providing best practice guides, webinars and events. They host an annual conference which brings together industry professionals and people from all disciplines in Higher Education. She is an active mentor to a number of business analysts from other institutions that are new to the discipline. Sarah holds the BCS Diploma in Business Analysis and is an Oral examiner for the BCS BA Diploma. She is passionate about business analysis and providing everyone access to knowledge and networks that enable them to develop and further their skills in the profession. 

    Julian Coady

    Role:

    Lead Business Analyst

    Company:

    Nordea Bank

    Bio:

    Julian Coady first dipped his toe into the world of business analysis over 10 years ago, and has since been a zealous practitioner of the art in a broad array of organisations and industries including not-for-profits, government agencies and large corporate institutions. With a passion for business improvement and creative problem solving, he is currently engaged as a Lead BA at Nordea in Copenhagen, where he is a loud and proud promoter of the benefits of good business analysis.

    Bindu Channaveerappa

    Role:

    Business Analysis Consultant and Director of IIBA UK London Communities

    Company:

    i-Perceptions Consulting Limited

    Bio:

    Bindu Channaveerappa is a Business Analysis Consultant who is qualified from IIBA and BCS. Delivering business analysis services across various business domains, Bindu is enthusiastic about her profession and is also the Director for IIBA UK London Communities. Recognising the need for cybersecurity analysis, Bindu proactively studied Security Management and since has become a keen advocate to make Cybersecurity inclusive within the business analysis. She is part of the IIBA Int’l Cybersecurity Certification team authoring the IIBA Cybersecurity Certification curriculum and has been interviewed by the “BA Lens – The official IIBA magazine of Thought Leadership”, highlighting the importance of cybersecurity analysis.

    Ali Cox

    Role:

    Senior Instructor

    Company:

    B2T Training

    Bio:

    Alison (Ali) Cox has experience since the mid-1980s in various areas, including business analysis, project methodology development and training, systems development (mainframe, client-server, and web), and telecommunications management. Alison began her career in the financial services area, and then moved into systems development for accounting systems. She has provided consulting and training in agile, business analysis and project management for small companies to Fortune 500 corporations worldwide and speaks Spanish fluently.

    Alison is also a partner of TEMSS (Telecommunications Efficiency Management Strategies and Services), which provides telecommunications efficiency auditing and billing analysis services to clients in all areas of business across the United States. She completed her Master of Business Administration in MIS and Accounting from the University of Georgia.

    Cort Coghill

    Role:

    Director of Education Operations

    Company:

    FEAC Institute

    Bio:

    Dr. Cort Coghill is the director for education operations at the FEAC Institute. In this role, he works with hundreds of enterprise architects every year helping them to help solve a broad variety of problems facing their enterprises. He speaks at different conferences and classrooms around the world every year. His experience includes prior service in the United States Navy, United States Civil Service and as Senior Researcher and Program Manager for the Battelle Memorial Institute. He is passionate about education and research in the field of enterprise architecture and systems engineering. His dynamic speaking style and engagement with audiences helps to make material and the learning experience accessible to his audience.

    Jamie Champagne

    Role:

    Overly Passionate Business Analyst

    Company:

    Champagne Collaborations

    Bio:

    Jamie is beyond her “passionate BA” title and truly embodies business analysis and adding value to those around her everyday. An accomplished speaker and trainer, she enjoys sharing with others ways to improve their analysis skill sets, unique ways to look at the world and how to be more accomplished with measurable results. Her company Champagne Collaborations allows her to partner with growing organizations and amazing entrepreneurs to collaborate and bring powerful insight to allow teams to be wildly successful. A strong background that has leveraged her past work experience in information technology, business analysis, project management, process improvement and knowledge management has allowed her to work across industries with organizations around the world. When she’s not collaborating with her business partners, you can find her collaborating with her friends and family on the Hawaiian waters on a surfboard.

    Barbara Carkenord

    Role:

    Consultant

    Company:

    Carkenord Consulting

    Bio:

    Barbara provides business analysis consulting and training helping companies improve through better analysis. Barbara co-founded two successful business analysis training companies and worked in varied industries including manufacturing, financial services, and software development. She has written books, articles, blogs, and training material aimed at helping professionals enhance their skills including Seven Steps to Mastering Business Analysis.

    Barbara is passionate about enabling people and organizations to succeed through analysis. Early assignments in software development allowed her to design systems which streamlined processes, increased the quality of information, and improved customer relationships. 

    Barbara helped define the business analysis profession, volunteering for IIBA. She helped to develop the worldwide standard for analysis, the BABOK® Guide and currently volunteers as a board director and for The Palmetto Chapter.

    Kathy Burnham

    Role:

    IS Director

    Company:

    Mutual of Omaha

    Bio:

    Kathy Burnham is an Information Services Director at Mutual Omaha Insurance Company managing the IT resources that include Business Analysts, Quality Assurance Analysts, Developers and Scrum masters supporting two of the company Business Segments. She has a BSBA in Business from Creighton University and has been at Mutual of Omaha for over 40 years in various positions. Kathy was a Business Analyst and has managed Business Analysts for 30 years. She was instrumental in establishing the Heartland IIBA Chapter and has served on the ESI Leadership Board for three years.

    Tracy Buckner

    Role:

    Business Systems Analyst - Master Data Management

    Company:

    Red Hat

    Bio:

    Tracy Buckner is a Business Systems Analyst in Enterprise Data & Analytics at Red Hat in Raleigh, NC. Tracy’s love of reading led her to a career in data where she could learn more about words. She spent many years in Data Architecture and Data Conversion and then moved to Business Analysis to broaden her knowledge. In her spare time, she enjoys learning new things, reading, and podcasts. This is her first time speaking at BBC.

    Liz Calder

    Role:

    Director & Principal BA

    Company:

    Blue Racoon

    Bio:

    Dr Liz Calder’s 20 year Business Analysis experience ranges from leading cross-functional and global teams in large organisations to being part of a small digital agency team, with clients from the science, life-science and education sectors. Whatever the environment she knows that what makes a project a success is the combination of good project practice and getting the best from the people in your project. She thrives on making sure that all stakeholders get the most out of a new system or website and uses insights from the fields of psychology & behavioural economics to push for the best outcomes for all involved. Liz is Director of Blue Raccoon Ltd, a Business Analysis consultancy, and blogs at her site blueraccoon.co.uk/articles. She is also IIBAUK Communities Director for the North and Scotland.

    Roger Burlton

    Role:

    Founder

    Company:

    BPTrends Associates

    Bio:

    Roger T Burlton is the co-founder of BPTrends Associates, founder of Process Renewal Group and the author of ‘Business Process Management: Profiting from Process’. He is considered an industry leader in the introduction of innovative approaches for organizational change. He is recognized internationally for his contributions in Business Process Management, Stakeholder Analysis, Strategic Architecture Alignment, Prototyping and people based Project Management Methodologies. He is regarded as a realistic practitioner, who delivers pragmatic solutions for his clients.

    An exceptional speaker, he has chaired several high profile conferences on Advanced Business and Information Management around the world. To date, he has conducted over six hundred seminars and has presented to over forty thousand professionals. His seminars have been translated for diverse audiences around the globe.

    Columbus Brown

    Role:

    Senior Principal - Business Architecture & Analysis Practice Lead

    Company:

    Daugherty Business Solutions

    Bio:

    Columbus is an innovative advisor with 16+ years of business and technical expertise driving strategy, transformation, and market initiatives across organizations. He develops simple solutions to complex client challenges using entrepreneurial techniques, design thinking, and business architecture. Columbus is the President of the IIBA, Fort Worth Chapter and cofounder of the Dallas- Fort Worth Business Architects Network. Columbus holds a BSME and a MBA in Finance from LeTourneau University.

    Laura Brandenburg CBAP

    Role:

    CEO

    Company:

    Bridging the Gap

    Bio:

    Laura Brandenburg, CBAP, internationally-recognized leader known for helping mid-career professionals start business analysis careers. She is the creator of Bridging the Gap and the best-selling author of How to Start a Business Analyst Career.Laura brings more than a decade of experience in the business analysis profession, filling such diverse roles as a full-time business analyst, consultant, and hiring manager. She brings all of these perspectives into her writing, presenting, coaching, and training to help you find transferable business analysis skills, expand your business analysis experience, and start your business analysis career with confidence.

    Pierre Berlandier

    Role:

    Digital Business Automation Solution Architect

    Company:

    IBM

    Bio:

    Pierre Berlandier is a Senior Technical Staff Member with the IBM Cloud Expert Labs for Digital Business Automation. As part of the ILOG and IBM professional services for 20+ years, Pierre has helped his clients succeed with the different incarnations of the rules programming paradigm. As a Service Offering Manager, he’s leading the design of service offering and delivery processes, mentors practitioners, and oversees the capture and organization of best practices for the Digital Business Automation portfolio. Pierre received a Ph.D. in Computer Science from INRIA in France, where he started working on the synergy between the rules and the constraint programming paradigms.

    Kevin Brennan

    Role:

    Chief Business Analyst

    Company:

    Straiteis Consulting

    Bio:

    Kevin Brennan is an executive and business analysis consultant who helps companies getting off the ground or undergoing major change create new business models, develop new products and services, and improve their business processes. After two decades of leadership in the business analysis profession, he knows how to define and execute clear strategies that deliver important changes with limited resources, and that the key to success in strategy is engaging the people who will have to execute it in its formation. Kevin helped to launch IIBA and the Canadian Federation of Library Associations (CFLA-FCAB), led the creation and development of the Guide to the Business Analysis Body of Knowledge (BABOK® Guide), and has written and spoken about business analysis on every continent (except Antarctica).

    Kevin holds the CBAP, PMP, and Professional Scrum Master (PSM II) certifications. He is a cancer survivor and in his “spare time” chauffeurs his children to their after-school and weekend activities.

    Dora Boussias

    Role:

    Sr. Enterprise Architect, Information Management & Architecture (EIM/EIA)

    Company:

    Stryker

    Bio:

    Dora Boussias is a strategic thought leader, passionate about organizational transformation towards data-driven/data-informed culture, with extensive implementation expertise in Enterprise Information Management (EIM) and Enterprise/Solution Architecture (EA). She brings high energy and enthusiasm for her work; leading with business context, leverages technology and architecture best practices to drive actionable insights fueled by high quality, relevant and timely data, on solutions that balance strategic direction with pragmatic needs.

    Currently and throughout most her career in leadership roles of enterprise-wide reach, Dora has had the opportunity to make an impact with her work at global organizations such as Stryker, GE Capital, and Prudential. Her 20+ year career includes exposure to Financial Services, Healthcare/Medical Technology, and Retail.

    Adriana Beal

    Role:

    Data Scientist

    Company:

    Carnegie Technologies

    Bio:

    After two decades in business analysis and digital product management, Adriana has specialized in Data Analytics and Big Data. Since 2004 she has been helping Fortune 100 companies, innovation companies, and startups in the U.S. gain business insight from their data, make better decisions, and build better software that solves the right problem. In her current role as a Data Scientist, she works with data from IoT sensor and mobile devices to improve . She has two IT strategy books published in her native country, Brazil, and work internationally published by IEEE and IGI Global. Her educational background includes a B.Sc. in electronic engineering and MBA in strategic management of information systems received from two of the most prestigious graduate schools in Brazil.

    Jasmine Baten

    Role:

    Business Project Director

    Company:

    Cigna

    Bio:

    Passionate servant leader. Enjoy helping people reach their potential. 12+ years experience in healthcare with management experience in operations, medical claims, account services, production support, project management, and business architecture.

    Terry Baresh

    Role:

    Business Analyst Consultant

    Company:

    Securian Financial

    Bio:

    I’ve been engaged as a business analyst for over twelve years, arriving with experiences and a background in IT, network administration, manufacturing operations, filmmaking and project management. During the past four years, I worked as a contractor as a member of several cybersecurity organizations performing leading digital transformation and acting in the role of ambassador of business analysis amidst and among business, IT, security and program management.

    Marlene Barker

    Role:

    Practice Lead, Senior Consultant

    Company:

    Veris Inc.

    Bio:

    Marlene Barker, B.Sc. is Practice Lead and Senior Consultant at Veris Inc. a Gevity company. She works with corporations who are serious about turning their investments into business results. With more than 25 years of experience, Marlene is a passionate advocate for the business analysis discipline, delivering strategic business analysis and senior management consulting services to executive and management teams. Marlene is IIBA® Regional Director, Americas West, founding member of the IIBA Leadership Series, Past President of an award-winning IIBA Chapter and long-time community volunteer. She instructs at the university and corporate level, participates in industry advisory committees, holds the Prosci Change Management Certification and frequently presents at various professional conferences in North America.

    Roy Barnes

    Role:

    CEO

    Company:

    Blue Space Consulting

    Bio:

    Roy Barnes is CEO of Blue Space Consulting, an Orlando-based firm focusing on helping for- and not-for-profit companies build competencies in leadership, execution strategy, customer engagement, team empowerment, and change management.

    Roy brings twenty years of management at Marriott International with him to the podium. He connects with people because he speaks from passionate, in-the-trenches experience. His industry-leading work has been noted in several Harvard case studies as well as in best-selling books from Kaplan and Norton, and Peppers and Rogers among others. His performance excellence work resulted in Marriott being inducted into the Balanced Scorecard Hall of Fame.

    Swaminathan Balasubramanian

    Role:

    Hybrid Cloud Solution Architect

    Company:

    IBM

    Bio:

    Swami is a Solution Architect with the IBM Hybrid Cloud Lab Services organization. As an IBM professional services consultant, Swami has worked with hundreds of clients worldwide to successfully implement hybrid cloud solutions. Swami has used his academic background in expert systems and applied statistics to help clients optimize and manage their operational decisions and to detect/apply insights from business events. Swami is a certified IT Architect and is an Open Group Certified Master IT Architect. Swami holds over 75 software patents.

    Elian Baars

    Role:

    Information Management Expert

    Company:

    Dutch Tax Authority

    Bio:

    Elian (Eliza) Baars is an Information Management expert with 20+ years of experience in business analysis and business rule management. Elian works at the Dutch Tax authority with a team of analysts and subject matter experts to author and manage the rules and vocabulary used at the organization. He started in 1983 and was evaluating and judging the quality of Dutch Tax forms. Elian then moved forward into the world of business rule management and is actively applying best practices and tools since 1995.Elian, together with his team members of the Specification team, has put a lot of effort into rewriting the Dutch Tax Law rules using a specific form of RuleSpeak patterns that are suitable for Tax related rules. That resulted in making these natural language rules both well understood by humans and strict enough that a computer can read and execute them.

    Pedro Alvarez

    Role:

    Business Architect

    Company:

    UPS

    Bio:

    Pedro Alvarez is a Business Architect at UPS, with 23 years of IT experience in Business Systems Analysis and Business Architecture.As manager of UPS’s Enterprise Business Analysis Practice, he was responsible for consistency in the Business Analyst job family throughout the organization, including standards and best practices for the requirements work stream, the UPS BA Competency Training Program, and mentoring support for over 200 business analysts at UPS world-wide.In his current role, Pedro is responsible for establishing an enterprise-wide Business Architecture practice for UPS, which includes development and stewardship of the organization’s Business Capability Model, and how the Business Architecture will benefit Project Managers, Business Analysts, and Architects.

    Mohammed Alrshood

    Role:

    Business Process Re-engineering Manager

    Company:

    Saudi Arabian Ministry of Communications and Information Technology (MCIT)

    Bio:

    Mohammad Alrshood is the Business Process Re-engineering Manager, and leader of the Process Office, at the Saudi Arabian Ministry of Communications and Information Technology (MCIT). He is a software engineer, project manager, business analyst, and process manager with some seven years’ experience in both the public and private sectors. Prior to his current role, Mohammad has worked as a senior IT/business analyst in the banking, property management, and telecommunications sectors. Mohammad’s working life started in banking, a demanding environment requiring extensive analysis, resolution of the root causes of problems, creating business/IT solutions, and documenting processes.

    Sasha Aganova

    Role:

    Managing Partner

    Company:

    Process Renewal Group

    Bio:

    Sasha Aganova brings breakthrough results to the Business Process Management arena by integrating cultural development into the methodology. She is an expert in BPM and Continuous Improvement with over 15 years’ experience in leading large scale process improvement initiatives, establishing Business Process Management best practices and developing the overall process Architecture in various business environments and industries. Sasha has helped some of the largest Canadian and international companies to evaluate and implement BPM.