How do you know when you have made progress? Is it when you document a set of rules or model the end state of a new system enhancement? Is it when you have validated a prototype with business stakeholders? Is it when the product is released to a set of pilot users? This presentation will look at a definition of success in a product-centric environment. It will touch on what the future of product practitioners and leaders will look like and how their roles will change.   It will also look at key skills and the mindsets needed to not only survive but to thrive in the future. The speaker will draw on practical experience gained as a Business Analysis Lead and product professional on a large multi-team digital transformation project.