How discovery helps you build the right product - Building Business Capability

Speakers:

Kent McDonald

How discovery helps you build the right product

Date:

Thursday, April 23, 2026

Time:

1:30 pm

Summary:

You’re tired of building products nobody uses. Your users keep asking for features, but you suspect they don’t actually need what they’ve asked for.

Sound familiar? 

In this tutorial, Kent McDonald shares a set of discovery techniques from the worlds of business analysis and product management. You’ll find out how to use those techniques to identify the real problem underlying a request for a solution.

These techniques include:

– **Story-based interviews** that get people to tell you what they actually do (not what they think they’ll do—people are terrible at predicting the future).
– **Decision filters** you can use to get rid of bad ideas
– **Problem statements** that keep your team focused on outcomes.

You’ll walk away with templates, techniques, and the confidence to push back when stakeholders hand you solutions disguised as requirements.

LEARNING OBJECTIVES

Learn how to use story based interviews to uncover your users needs.

Facilitate conversations to establish powerful problem statements.

Understand how to create and use decision filters for more effective prioritization decisions

Ready to attend?

Register now! Join your peers.

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