Customer Experience Mapping: a recipe for success - Building Business Capability

Customer Experience Mapping: a recipe for success


Wednesday, May 10, 2023


4:00 pm


Academy 414


When you’re craving comfort food but the menu is focused on new wave fusion and gastro experimentation, your experience may be less than your expectation. Our goal with any product is to meet the needs of our customers, and to do that, we need to know who they are, what they want, and how they experience our product. Why stop there? We can use the customer journey to uncover the ingredient details that take an experience from home cook to a Michelin Star worthy experience. In this interactive session, we’ll  discover the recipe for understanding success as our customers see it and how to take that experience to the next level to generate requirements, find feature details and create amazing products.

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