Business Design brings together several perspectives on developing new products, services, and capabilities. Design thinking, that puts the customer at the heart of the design process, is the typical start of such innovation. Business Design also incorporates the need to consider and incorporate how the business model can evolve to assure that the business is able to be financially sustainable (return on innovation) when new offerings are considered. Lately, there has been an added emphasis to ensure that innovations are socially responsible helping both performance for customers and the business as well as enhancing brand reputation. Ultimately, the customer, business and societal perspectives must have integrity and be in harmony.

This chat will open the floor for experienced business designers and new practitioners to explore the interesting facets that must come together.