We live in a world of products.  We use products, we create products, and we are impacted by products.  Products evoke emotions and also drive behaviour.  The artifacts you create are products in themselves. AI is also accelerating the world of products – sometimes well, sometimes no so – making the landscape both competitive and challenging.  Rather than get dragged by the flow, take charge and lead the flow by building a product mindset.  

This interactive and hands-on workshop will take you through the product management lifecycle, where you will create a product prototype by going through the stages from ideation to retirement, and most importantly, have fun doing it.  We will also look at other considerations such as finance, data, user experience / interface design, stakeholders, privacy, security, etc.

Lastly, whether you envision building the next device, tool, app, document, or party, etc., the lessons and takeaways from this session will be applicable throughout.

LEARNING OBJECTIVES

The basics of product management and how to apply it

Cultivating a product mindset in enabling your vision

Use low fidelity prototypes in testing and validating ideas