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Igor Smirnov has more than 20 years’ experience in implementing Business Intelligence (BI) projects, consulting, coaching and training activities in the fields of business analysis, data science and data analysis in telecommunications, retail, production and pharmaceuticals for global companies like Novartis, Toyota, A1, Pernod Ricard among many others. He is also an expert in customer focused solutions, particularly in big data analysis for the support of loyalty programs and customer insights with use of predictive analysis and machine learning. Igor’s passion is understanding the power of data and releasing its potential in digital-driven companies and industry 4.0 initiatives. Igor has been a member of the IIBA Chapter Slovenia Board since 2009.