Brandon Wetzstein - Building Business Capability

Brandon Wetzstein


Founder & Principal


IN8 Create


Brandon Wetzstein, a leading advocate for the transformative power of play, has, in the last four years, driven the implementation of LEGO Serious Play in the corporate landscape. Through his guidance, industry frontrunners such as Samsung, Amazon, and Major League Baseball have harnessed the innovative potential of this methodology, achieving remarkable strides in team dynamics and problem-solving.

Before this venture into the realm of LEGO Serious Play, Brandon’s distinguished career spanned two decades within major global corporations such as Target, Best Buy, and LVMH. His integral roles in these top-tier organizations cultivated his knack for merging traditional corporate strategies with modern, playful techniques.

Beyond his hands-on engagements, Brandon’s insights have captivated audiences at medium-sized conferences, including MinneBar and MinneAnalytics. His thought leadership has also resonated across various podcasts, emphasizing the marriage of play and professionalism in shaping the future of business.

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