We tell the story of our successful experience and approach for innovation projects. Business Analyst is expected to be value driven from both customer need and organizational motive. BA need to explicit real customer value by sensitivity and blue print strategy to action logically. We also found it effective to design new business through iterative thinking of 6 diagrams from the view of value, requirement(strategy/business), process and activity with their mutual traceability. We emphasize the importance of balancing and realizing multiple business stakeholders’ value (create HAPPINESS for all) not just pursuing the focused end-customer value for the real business success.

Learning Objectives:

• Process to design business from value to action
• Approach to ensure multiple stakeholders’ value
• Method to integrate customer’s needs and internal seeds