The Power of Persuasion...How to Create Change through the Art of Storytelling
As Business Analysts and change professionals we often need to explain ideas to our stakeholders. However, the reality is that you could have the best idea ever, but if you cannot communicate it in a way that makes people care, that idea will never take flight.
Whether we are presenting the case for change or explaining a complex problem, we need to move beyond death by PowerPoint and sleep-inducing documents and find a way to truly connect with our audience.
In this talk, we will explore how empathy and the power of stories can be used to create compelling explanations that are capable of transforming an audience.