The Business Blockbuster: Use Story to Influence & Drive Results - Building Business Capability

Speakers:

John Hartmann

The Business Blockbuster: Use Story to Influence & Drive Results

Date:

Wednesday, June 11, 2025

Time:

10:55 am

Track:

Summary:

In a fast-paced business environment, where employees are constantly bombarded with information, capturing attention has become increasingly difficult.

Leveraging time-tested storytelling techniques made popular in movies, TV, books, and other media, this course will teach you how to cut through the noise and create clear, actionable, and persuasive messages that resonate with your audience and drive results, no matter the medium or the distance.

Attendees will examine the science of storytelling, discovering how it connects and engages with audiences we aim to educate, motivate, inspire, and influence. They will be equipped with a practical framework to identify, outline, and craft their own business stories backed by real-life examples.

LEARNING OBJECTIVES

  • The Science Behind Story
  • The Heart of a Story: Tension and the Stakes
  • Using the Hero’s Journey Storytelling Framework

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