Tell, Sell, Fake, Make! How to experiment your way to success - Building Business Capability

Tell, Sell, Fake, Make! How to experiment your way to success

date:

Tuesday, May 9, 2023

Time:

9:00 am

Summary:

MVP, Lean Startup and Innovation approaches explain us to learn through experimentation and validation of assumptions. But how does this work in practice? How do you apply this both in product development and other project contexts?

In this tutorial, we start by identifying and prioritising assumptions standing between our product or solution idea and its success. Then, we discuss several experimentation and validation techniques that enable quick, cheap and reliable learning. Finally, we learn how to interpret the results and decide how to move forward.

Practical case examples and exercises bring theory to live during this tutorial.

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