As the world focuses more on outcomes, the focus also shifts away from projects and towards products. The success of a product depends on the customers’ perception of how well they address their needs. Many organizations have gone to an agile product development practice to ensure that the perceptions of their customers are met, and the Product Owner becomes the driving force for the product’s development. 

In this session, learn about the importance of the Product Owner and how your business analysis skills can provide value to your organization in understanding and meeting your customer’s needs. 

Learning Objectives: 

• The need for product ownership analysis skills 
• Understand roles and responsibilities in product management 
• How business analysis tools and techniques are used in Product Ownership