No Free Hunch: How Data Science Will Change The Way BAs do Their Job - Building Business Capability


Adriana Beal

No Free Hunch: How Data Science Will Change The Way BAs do Their Job


Friday, November 15, 2019


8:00 am


Atlantic Ballroom 2


It’s no secret that organizations have been increasingly turning to advanced analytics and artificial intelligence (AI) to improve decision-making and achieve immediate and long-term improvements in areas from churn reduction and pricing optimization to fraud prevention, talent retention,  predictive maintenance, and more. The organizations that succeed these days are those that most quickly make sense of their data in order to adapt to what’s coming. And the professionals that excel these days are those who can shift their perspective on how work gets done to unearth meaningful insights from data and turn those into competitive advantages. This session will describe concrete strategies business analysts can start applying today to add advanced analytics and machine learning to their “bag of tricks” and help their organizations use data to its full potential.

Learning Objectives:

  • Understand why machine learning is becoming the foundation for the next wave of advanced analytics.
  • Explore why the human mind still is—and will continue to be in the foreseeable future—a key element for businesses to realize the full potential of AI and machine learning for innovation.
  • Learn concrete strategies you can use to become a valuable contributor to the process of turning vast amounts of business data into fast discovery, deeper insights, and competitive advantage.

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