Launching a Successful Ideation Program - Building Business Capability


Gayle Ekstrom

Launching a Successful Ideation Program


Wednesday, November 13, 2019


10:25 am


Diplomat Ballroom 3


In February 2018, Republic Bank of Chicago launched their Rethink RBank program to crowdsource employee ideas. Administered by the bank’s Innovation Task Force, the program has been highly successful in generating ideas to increase sales, enhance the customer experience, and improve processes. Most importantly, the program has nurtured a culture of change and innovation in a traditional organization. Learn about the steps taken to get this employee ideation program off the ground and how the team used concepts from behavioral science to fuel its success.

Learn how:

  • to successfully plan and launch an ideation program
  • behavioral science should influence your incentive decisions
  • to maintain program momentum
  • about common pitfalls and how to avoid them

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