Business analysis is undergoing a significant shift. Once primarily viewed as a supporting function focused on documentation and delivery, the discipline is increasingly recognized as a strategic leadership capability that shapes decisions, aligns strategy with execution, and guides organizations through growing complexity.

In this session, we explore the six key business analysis trends shaping 2026, grounded in the evolving realities of AI adoption, digital transformation, and enterprise decision‑making. Drawing on practical examples and interactive reflection, this presentation examines how business analysis professionals are moving from outputs to outcomes, from reporting data to shaping executive insight, and from technology enablement to accountable, human‑centered decision leadership.