Understanding the underlying “why” behind a project or product is crucial. Without it, prioritization is a nightmare, and scope tends to creep. In order to truly understand the reasons behind a project, it’s necessary to talk about outcomes and benefits.

In this practical and hands-on session, you’ll hear about the importance of defining, refining and managing benefits throughout the project or product lifecycle. You’ll hear about techniques for the early analysis of problems, the definition of desired outcomes, right through to the tracking and realization of benefits.

During this session you’ll hear techniques for:

• Defining problems/opportunities and desired outcomes
• Understanding and mapping different types of benefits
• Ensuring that the most beneficial features/requirements are given the focus they deserve
• Crystallizing all of this into a clear “why” that can be used to help ensure there is a shared understanding