Fostering successful data and AI projects requires a healthy Data Fabric, based on both culture and infrastructure, and aligning the enterprise data strategy to the business strategy. After introducing the key concepts and principles, we explore how specific customer insights served by the Data Fabric can also play a direct role in business automation capabilities. Based on real-life use cases, we address how to use and apply the Data Fabric to workflow and decision automation, what resulting improvements they can expect, and what are potential pitfalls to watch for.