BBC 2022 Agenda

Organizations are increasingly embarking on ‘digital transformation’ programs. Yet the words ‘digital’ and ‘transformation’ often mean very different things to different people and there’s a real danger that changes will be implemented that don’t meet expectations (or perhaps make things worse!). 

Business analysis is a crucial enabler to creating clarity over what is needed, and why change is being pursued in the first place.  It’s easy to imagine that we need a whole new set of BA tools.. But the good news is that our existing toolkit works well in a digital context too! All we need is a shift in analysis focus. 

In this practical, hands-on and interactive session you will hear about a range of analysis tools that are relevant in a digital context.  The session covers:

• Techniques for understanding stakeholder perspectives, engagement and understanding what outcomes stakeholders want. 
• A practical approach to Journey Mapping
• What ‘business events’ are and why they matter
• Approaches to challenging existing constraints and innovating

You will take away a practical, applicable toolkit that you can use on your own projects.

All projects have their promoters and their detractors, people that can either make or break your project or your team.  This presentation will give you practical advice on who you need to focus on, show you how to classify where each person sits on the “Interest, Attitude, and Power” axis of your Stakeholder chart and how to improve the attitude and interest of the power players in your world.  

This presentation will cover the basics and then quickly move into advanced topics, using exercises and situational case studies to emphasize key points, to help you achieve the best win-win outcome for you, your team and your project.

Business Architecture provides a strong foundation for business-wide transformation, digitization and optimization and is the basis for having an agile business. Given the inherent complexities, making the right choices in what to change is not simple. Avoiding duplication and sub-optimization means that all of the moving parts must be classified, well understood and inter-connected before change can confidently begin. Business Architecture subject areas are numerous. Processes and capabilities and other important domains are complex enough. Being able to find the interconnections among them is even more so. A well-formed Business Architecture can help untangle the confusion and deliver inherently adaptable solutions.

This session will introduce some of the critical elements needed:

• Stakeholder Value Orientation
• Business Concepts / Information models
• Business Processes
• Business Capabilities
• Business Measurement
• Change Prioritization
• Process / Capability Alignment

Very few people fully comprehend written requirements documentation. Agile representations of requirements documentation is in pictures!  In this session we’ll cover different forms of process modeling, from beginner to intermediate, including brainstorming processes, basic process modeling, pivotal process flows, and sequence diagrams. Pivotal Process Flows are an innovative approach to process modeling.  

There is a TED Talk that says if you can model Making Toast, you can model ANY process. Communicating with pictures is a fundamental BA Skill. A picture is worth a thousand words!

IIBA®’s BABOK® provides 50 techniques and the Agile Extensions provide another 24 techniques as tools for business analysts to have at their hands to walk the gauntlet of challenges they will face as they lead the charge to provide business value to an organization. Reading how to do something is one thing but learning how to do it, applying it and then building upon your own skill set is a completely other side of the equation of these useful techniques.  Let alone, how do you have fun and not only engage your stakeholders, customers and clients, but get them also collaborating together and enjoying the change work for successful outcomes?

This tutorial session will focus on student participation and hands-on practice of using techniques directly from the the BABOK® Guide and Agile Extensions in new and innovative ways. Thoughts for what to do when your best practices fail to deliver and you need to adjust to delight your customer will be emphasized as core takeaways of the session. And how to have some fun by being innovative!

Learning Objectives:

• Identify new ways to apply techniques for greater outcomes with stakeholders
• Think differently about your own approach to utilizing techniques on business analysis and project management work
• Identify key applications of technique approaches that can be immediately applied to current real-world challenges

When you use a Google map, you want to see where your destination is in relation to where you are. But you also want to know what you’ll find along the way; what the traffic conditions are like; which way to go in case of an accident. In contrast, when you look at most process maps, all you get is a picture. Sure, it’s helpful to see the path from start to finish, but you also need to identify the key players; what risks you’ll encounter; which alternate paths you might need; and where to get additional information. If your organization’s process maps are little more than pictures, come to this workshop to get hands-on experience creating content-rich maps. The exercises for this workshop were created for Microsoft Visio but many of the ideas could be used with other mapping software. Note: this is a hands-on workshop. You will need a laptop with Microsoft Visio installed, preferably Visio Professional or Visio Plan 2, although you’ll be able to complete most exercises with Visio Standard.

A great Product Owner can help organizations achieve amazing outcomes for their customers.  As more organizations transform to an Agile way of working, many Business Analysts have the opportunity to step up to a Product Owner role.  A Product Owner needs many of the same skills as Business Analysts, but it also requires additional knowledge, skills, and a mindset shift.  Will you be ready for this next step in your career?

Successful Product Ownership is more than backlogs and user stories.  It involves a deep understanding of how to find the right problem/solution fit and the right product/market fit.

In this tutorial, you’ll experience product development from concept to cash and understand how to discover the right customer problems to solve to maximize the value delivered by your team.  You’ll learn the tools of the product management trade and be able to apply those new techniques in your organization.

Join us for this session and take your career to the next level.

In an age of increasing complexity where time is precious, building meaningful connections with stakeholders is becoming more challenging. Business Analysts must find new innovative ways to engage their audience. In recent years the concepts of ‘Visual Thinking’ and ‘Sketchnoting’ have grown in popularity with many companies now starting to recognise the power of visualisation as a means of exploring complex problems, making information easier to retain and recall, generating ideas, creating engagement and so much more…

This hands-on workshop aims to provide BA’s with a practical introduction to Visual Thinking and Sketchnoting. It will explain what visual thinking is and why it is such a powerful tool for BA’s to capture the attention of their teams and stakeholders. Delegates will get a firm grounding in the building blocks of visual thinking with practical exercises that will help to build confidence and overcome ICD (“I can’t draw”) syndrome!

‘Pursuing Purpose through Process’ which is looking at the Ethical, Social, and Governance considerations, Purpose Driven Companies, Corporate Responsibility trends and how organizations can bring this to life using sound business architecture and process management to achieve it.

Business analysis is historically used to define needs and recommend solutions on projects, but it is also used on an organizational level to define strategy. Analysis shapes and defines how capabilities are applied to reach the goals and objectives of the enterprise. In this session, come learn how to use some of the techniques found in the BABOK Guide to define and articulate corporate strategy. 

In this deep dive into corporate strategy building, former IIBA chair (current IIBA Chief Engagement & Growth Officer) Keith Ellis and Heather Mylan-Mains will look at the different stages of IIBA strategy development and how business analysis capabilities enable strategic change. 

Learning Objectives: 

Look at an end-to-end framework of strategy development. 

How is strategic change communicated between executive and the board? 

Business analysis techniques in action – where and how were these applied? 

How do you go from an initial idea or brief, through step-by-step preparation, to an engaging, well-run, effective session resulting in agreed actions and clear follow up?  Join Penny Pullan as she shows you how to feel competent and confident as you deliver great results, with everyone committed to their actions afterwards, whether meeting virtually or face-to-face. With a timely focus on the challenge of hybrid environments.

It’s become a cliche to say ‘data is an asset’. Roles such as VP or Director of Data & Analytics have been elevated to mean more than managing a DW and increasingly organizations hire into the role of Chief Data Officer (CDO), typically expecting it to fix all their data issues.But what does it really mean to say ‘data is an asset’? Is it about cutting edge technologies and implementing data lakes? Why do we even care? And what would it take to actually materialize treating ‘data as an asset’? Especially in seasoned organizations already well-set in their ways, where organizational culture recognizes functions like supply chain, sales, or finance as indisputable business assets, data not so much!This session will address the above questions and share a comprehensive Enterprise Information Management (EIM) framework that depicts all the components to consider when embarking on a journey to treat ‘data as an asset’; emphasis will also be given to the key areas to prioritize on, for increased chances of program success.

What Attendees Will Learn

• What is ‘data is an asset’ and why it matters?
• Enterprise Information Management (EIM) framework to start addressing data challenges, regardless the industry you’re in
• Key tenets to prioritize and focus on
• Exercise to strengthen understanding of some of the concepts/tools presented

Throughout history, people we now count as great innovators and creative minds faced challenges and roadblocks. When we encounter impediments, should we abandon our ideas, should we back off, should we play it safe? Nah! Let’s challenge the norm, identify a new outlandish goal, and abandon old paradigms. When the path to successful innovation is clear, are you ready for the Innovator’s journey? In this workshop, we’ll explore the vast, complicated universe of creativity and innovation. We’ll discover a framework for innovation and creativity that will help us fan the spark within our organizations and projects, to find those curious risk takers and ground breakers. We’ll learn to identify where we are within the framework and how to leap to the next level.

What happens when you automate a broken process? What happens when you implement a brand-new system where the old process will no longer work? In a manufacturing environment the result would be the same defects only faster!! In business it is not much different, except the cause of defects can be much harder to spot. Improving business processes is necessary whenever implementing any new technology or seeking to optimize and gain efficiency.

This session is designed primarily for practitioners who are starting their journey in process improvement, or those who are looking for a refresher and some new ideas.

In this session you will learn how to

• Identify if a business process is in need of improvement 
• Understand and document existing processes
• Develop a prioritized list of issues and potential areas of improvement 
• Determine root causes and potential solutions
• Synthesize the various solutions into a coherent improvement effort
• Plan and implement the improvement effort

A golden rule: “Understand the real need before proposing a solution”. Although everyone recognizes this rule, a lot of enterprises still start with a specific defined solution for an unknow need. There is a misunderstanding of the value of the BA, seen as a contract generator who must define all the OUTPUTS to be delivered by a development team. At the end, dissatisfied customers complain: “This solution does not solve my need”. The development team is unhappy: “Need? What need? We did exactly what was asked.” Result: dissatisfied customers and developers. This situation must change. An executive view of any enterprise must make the current situation clear and describe the OUTCOMES expected. Detailed scope, budgets and plans are only made later, incrementally and with the collaboration and creativity of the development team who must take responsibility for reaching OUTCOMEs instead of OUTPUTs. 

Learning objectives – What you will learn:

• How to represent requirements in the form of OUTCOMEs instead of OUTPUTs 
• Techniques to understand and represent the current situation and the desired situation in a collaborative way 
• How to sell a change to the executive team Presentation Level Foundational

“Technology is emerging and expanding to provide better solutions and enhance end-user experience and with every benefit comes risks. We have clearly established evidence that as technology expands so does vulnerability resulting in security breaches and incidents. Why is this the case? What are the organizations missing or overlooking?”  

Cybersecurity is no longer an IT problem to solve. Today, it’s a top priority for most business leaders, while customers expect companies to keep their information secure, and regulatory mandates increasingly add pressure to tighten controls. And with a massive shortage of cybersecurity talent, organizations need everyone to take responsibility for cybersecurity – to think and act securely. And to ensure that cybersecurity solutions are value-driven, performing accurate risk assessments are foundational. In this workshop the presenters who are also the co-authors of the IIBA Cybersecurity Business Analysis Certification and exam writers will share strategies and methodologies to address the mammoth Cyber-world issues through tutorials, group discussions, and risk assessment exercises on real-life security incidents. You will learn to implement key security components and take away approaches to implement today and onward in the ever-expanding new cyber-landscape.

MVPs are often used as a way to chunk up our full feature scope into manageable parts that we can implement one step at a time. This approach does not really help us much in deciding what should be in scope or out of scope, and what should be high priority or low priority.

The true power of MVPs is facilitating fast learning. Will our proposed solution actually bring the business impact and value we think it will? What assumptions need to be true to achieve this impact? At any point in time, should we continue, fine-tune, pivot or stop?
In this workshop, we will:
introduce MVPs as minimal validations rather than feature sets;
summarise some product analysis techniques and their relation to MVPs;
discuss how to discover and prioritise assumptions about your product;
discuss an approach and several techniques to validate product assumptions.
Join Filip and rethink scope as something to be discovered rather than defined!

The practice of architecture (enterprise, business, data, etc.) needs a services-based approach to providing business-outcome focused results. An architecture playbook captures the essential elements of architecture services providing the architecture practice team with a means of building, maturing, and even reinventing the architecture practice. Individual plays identify the type of service, the target stakeholders (i.e., customers), as well as recommend team composition, work approach, deliverables, tools, and more.  Individual architecture plays provide a descriptive foundation to grow the architecture practice team’s skills, toolsets, and adapt as organizational customer needs evolve. Participants will receive access to a sample playbook containing a range of plays addressing architectural services as well as orientation on the different parts and how tailor them for individual team use.

Well, of course you know how the process performed last week. You won’t get a Nobel Prize for that. What we really want to know is what will happen next week. That’s the holy grail of all management—how do we predict, indeed create, the future.While it is important to understand what has already happened, an essential test of effective process management is whether future performance can be predicted with useful certainty? If not, process management can only be reactive, indicating a low level of control.In stable process performance can be predicted, with a high level of confidence, to be within known limits unless something changes. Such changes might be expected or unexpected.The fewer the unexpected changes, the better your prediction of performance, the closer you are to that Nobel Prize.This presentation shows how to achieve predictive process management. (Sadly, there’s no Nobel Prize for process management, but there should be, don’t you think

What Attendees Will Learn:

• Understanding the role of variation in performance.
• How to analyze the predictability of process performance.
• Finding signals in the process performance noise.
• How to build and use a Process Behavior Chart.
• Looking beyond the data—other elements of propheting in process.

Imagine an organization where product ownership isn’t happening as you know it can! Join us to learn how you can use analysis skills to strongly influence product ownership success. Feel empowered to lean into this influential role! You can lead the product ownership, you may or may not have decision making authority, but you can guide, influence, and serve up the decisions. This isn’t some pipe dream or nightmare, it’s a reality many successful agile BAs find themselves in. It is a great career opportunity to build leadership, influence, coaching, and strategy skills, ultimately getting noticed!  We would like to share how we have seen this work and give you our lessons learned, key strategies, and practical nuggets you can implement right away!

In this session you will learn:

• Learn how business analysis skills influence & integrate with product ownership
• How to position yourself as a facilitator of decision making no matter what your title
• Key strategies and practical insights you can use get started

Four years ago, Republic Bank of Chicago started its journey towards organizational agility—making change a routine part of organizational life. Learn how the bank’s innovation, business process, product approval, and project management practices created the foundation that allows the business to respond quickly to changing priorities.

The five essential components of business analysis can be summed up in these steps: Stakeholder Analysis, Current State Analysis, Future State Analysis, Gap Analysis, and Requirements Management. Master these, and the rest is gravy. The session will focus on these five areas and corresponding tools that can be implemented at your desk tomorrow. Surprisingly, some of these areas are often overlooked leaving holes in a project. Essential Business Analysis is the core of any successful program. Give your product a High Five!

By attending this session, you will learn how Business Value Engineering helps align stakeholders and delivers the basis for successful change efforts. Business Value Engineering involves understanding how stakeholders perceive value before using that insight to shape the vision for future state offerings and then optimizing the steps needed to get there.

In this session, we’ll look at the role of the BA on an Agile project and the ways it might play out under different circumstances.How would it work, for example, if no Product Owner is assigned to the team? What if there is a Product Owner? What if they don’t have time to devote to the project? What if there are several Product Owners? Or a committee?

The BA can be important in any of these scenarios. But what they must do and how they must operate changes. So yes, we’ll have to look at each of them.

Session Outline

The Product Owner Role

The BA’s role when:

• There is no Product Owner
• There is an active Product Owner
• There is an absentee Product Owner
• There are several Product Owners
• The Product Owner is a committee

Join this session to hear from the Premier Tech architecture team and how they are successfully working towards democratizing EA and putting business back into IT.  By socializing everything they do via conversations, visualizations, and roadmaps, the Premier Tech team has been able to get in deep in the strategic side of the business.  

In this session you’ll hear how they:

• successfully defined and modeled capabilities and processes
• engaged business analysts in the EA organization
• successfully build roadmaps from top to bottom

As enterprises look for more automation opportunities, the focus is shifting from core business processes and decisions to the development of digital workers. This requires the Business Analyst to leverage a large palette of models and capabilities to support a detect – process – act – optimize pattern, for a wide array of use cases. These capabilities include complex event processing, AI, machine learning, robotic agents and process/task mining. This session reviews these building blocks and others, the type of models they involve, and how they are assembled to build digital worker skills on real-life examples. It also offers guidelines for what activities are suitable for digital workers versus what stays with humans.

Do BUZZWORDS fly over your head during meetings with your business team? Are you in the dark on what your next steps might be for your latest elicitation session? Join Jenny and Tara as they present practical everyday scenarios and the tools and techniques in their toolbelt to wrangle those pesky problems. Learn how to Prototype (BABOK 10.36) using a pencil, paper, post-it notes and a paperclip. Watch and learn as these common BAs show you how to organize your business discussions into a Concept Model (BABOK 10.11) and Glossary (BABOK 10.23) and many more.

Being data-driven means the company uses data to harness insights across its organization and then turns those insights into action to create competitive advantage and more productive processes. What does it take to turn your organization into a data-driven company?

Believe it or not, it is not JUST about the data. You need to be an integral part of the data-driven journey in your organization. This presentation prepares you for that role. It also explains how being data-driven impacts current operation, presents the five key components in successfully becoming a data-driven organization and discusses the necessary infrastructure, techniques, and tools.

No matter where your organization currently is in its journey, find out how you can play a key role and accelerate its success.

Learning objectives

• What being data-driven is about
• What else is needed beyond just data
• What practical steps you can take to add value to each of the 5 maturity levels of a data-driven organization
• How business policies, business rules, and business vocabulary play in building a data-driven organization

Business Architecture, like other promising methods from past, is ripe with great opportunity for organizations to get their act together and thrive. It is also full of misleading protestations from incumbents and newbies, both with vested interests, dogmatic mindsets and frankly, a lot of promises that just do not work well in reality. Many practitioners are advocating overly-simple methods that aim to solve complex challenges that are more hope than strategy. This is an area that can easily become academic, where methodology seems to become more important than practicality. In this session, Roger Burlton an experienced pioneer in applying pragmatic Business Architecture practices, will lead the peer-to-peer discussion on what works well and what is misleading and risky for business architects everywhere.  You can expect some controversy so come and join the discussion.

Does Agile mean the end for Business Analysts? No – but many organizations are calling upon BAs to step into Product Owner and Product Manager roles. Being successful in this new role means leveraging existing business analysis skills, applying new techniques, and shifting your approach.

Will you be ready for this next step in your career?

Come to this interactive session to explore the role of the Product Manager and understand how this can be the next evolution of the Business Analyst. You’ll understand the mindset shift needed to be successful as a Product Manager, learn how you’ll need to adapt and get hands-on experience with new tools and techniques.

Organizations have moved to more “Agile” approaches to enable them to respond quickly and easily to new market opportunities and customer demands. As a result, Agile has quickened the pace of change initiatives and significantly impacted how change is managed and implemented. This impact goes well beyond those generally responsible for leading organizational change. Anyone, whether actively involved in and/or impacted by change, need to understand how they can contribute effectively to the adoption of change. A slow or poor adoption will result in the benefits and value not being realized, frustrated employees, and an increased resistance to anything new. This session offers several tips to help the agile professional manage change in an agile environment and introduces you to the concept of the “agile change agent”.

Learning Objectives:

• Learn the key components of an agile change approach
• Understand how to prioritize change activities according to their business value
• Learn how to build a sustaining environment for the change

Businesses are making changes at a pace that was thought unimaginable even five years ago. Many factors play a part in the changes, such as customer demands, technology advances, and rivalries. Business change is more complicated and demanding than in the past. The number one priority in any change project is the people factor.

Customers have higher expectations than in the past. The other people who prioritize are the employees, vendors, stakeholders, consultants, and any other person that will be affected by the change. Preparing all people is a crucial first step to get them to be a partner in the changes.

Transparency is key throughout the project. Employees of affected areas will feel threatened just by hearing the word change or transformation in a project. The earlier that “how does this affect me?” can be answered, the smoother the adjustments will be for everyone.

John Zachman is arguably one of the most well-known educators and lecturers on the value of enterprise architecture. He has a long and storied career. John developed one of the most well-known enterprise architecture frameworks, public for more than three decades. He has endless nuggets of wisdom for professionals and leaders of all stripes. Join Dr. Cort Coghill as he talks with John about what it takes to build enduring solutions.

As the world focuses more on outcomes, the focus also shifts away from projects and towards products. The success of a product depends on the customers’ perception of how well they address their needs. Many organizations have gone to an agile product development practice to ensure that the perceptions of their customers are met, and the Product Owner becomes the driving force for the product’s development. 

In this session, learn about the importance of the Product Owner and how your business analysis skills can provide value to your organization in understanding and meeting your customer’s needs. 

Learning Objectives: 

• The need for product ownership analysis skills 
• Understand roles and responsibilities in product management 
• How business analysis tools and techniques are used in Product Ownership 

We all know agile was initially designed with software development teams in mind. However, business agility is only possible if an organization has a quality-oriented culture that collectively shapes what we do as an organization and how we do it. To accomplish this, agile team practices have had to spread to all areas of an organization, so that now agile teams now exist in a wide variety of departments beyond IT, all with different functions and skills. Agile teams can now be found in HR, Marketing, Finance, and even Legal departments!

Ensuring that teams across an organization work with common practices inspired by the Agile values and with a Lean mindset is not easy. Teams are not always clear about what it means to be agile and which practices best fit their needs and enable them respond to change efficiently and sustainability.

Join Miquel to get 7 essential Lean Agile practices for any agile team who wants to respond in a sustainable way to the changing needs of its customers.

BAs plan our stakeholder engagement approach carefully to maintain effective working relationships with our stakeholders. While there are many tools and techniques to perform stakeholder analysis, we need to analyse the mindset of our stakeholders – a deeper level of analysis – to understand how they will react in various situations, and how we may best respond to them.

We must also be willing to look within ourselves to understand how our behaviour, words and actions may be perceived to identify how to build rapport while avoiding conflict and misunderstanding. This is where mindfulness is needed.

This session will explore the ‘Stakeholder Engagement Canvas’, a new tool that helps us perform a more mindful and insightful level of stakeholder analysis. The canvas allows us to examine the stakeholder’s needs and attitudes in depth to enable us to better plan and monitor the engagement process, along with how we can be more mindful working with them.

Learning Objectives:

Learning Objective 1 *

• Why mindfulness matters when engaging stakeholders
• Some simple mindfulness techniques to enhance communications

Learning Objective 2 *

• How to use the stakeholder engagement canvas to plan, monitor and review stakeholder engagement

Learning Objective 3 *

• How mindfulness helps build rapport and trust with stakeholders

Needs are the starting point of business analysis activities. Successfully extracting these needs and accurately understanding and analyzing them is critical to achieving change.

In our various project activities, we repeatedly try to understand the needs of stakeholders and derive the best solutions to realize them. However, it is not an easy task to derive requirements from the latent needs of stakeholders and create solutions that meet their expectations.

In this session, we will discuss how to elicit requirements that bring value to stakeholders and techniques to efficiently validate system requirements, using past examples.

Learning Objectives:

• Efficiently extract stakeholder needs
• Consider requirements from stakeholder values
• Confirm the validity of requirements extracted from stakeholder values
• Visualize information to effectively facilitate projects

It was the middle of the COVID-19 Pandemic and our IBM team at Global Insurer had a pressing need to bring innovations and best of IBM, Red Hat and our ecosystem partners to accelerate Digital Transformation. A brainstorming session that spanned IBM (Research, Software, Cloud, Consulting) and our ecosystem s led to the creation of a a multi hybrid cloud sandbox that now spans IBM Cloud, Microsoft Azure and IBM systems and live cloud native application powered by Kubernetes (Red Hat OpenShift) and IBM Cloud Paks.  This presentation and a hands-on demo will highlight how an Insurer’s Business and Technical Strategy maps to Open Source, IBM & Microsoft Technologies (OpenShift, Ansible, Cloud Paks, Azure) to deliver Digital Insurance solutions for a Global Insurer.  We will demonstrate live a hybrid cloud and AI Insurance Application and how to accelerate digital transformation using Agile DevSecOps and a Product Centric development process.

60-90% drop in aviation traffic. The industry faces the most difficult moment in its modern history. Our Chief Product Owner wants to define the development direction for our product portfolio. Several hundred employees are affected. A strategic business analyst comes into play to help.

All the most important figures in the company should cooperate – senior product owners, sales, controlling, IT. They didn’t take such an active part in defining strategy before.

Check our case study from the perspective of a strategic business analyst. Learn the techniques used in the business strategy analysis, planning, and testing. Check how we have developed scenarios, business cases, hypotheses. Learn how we involved stakeholders to co-create the strategy.

Hanna will share how they worked on a strategy for the IT and aviation industry strongly affected by the pandemic and developed directions for the product portfolio. You’ll see how the strategic business analyst helps with their skills.

You may be interested in developing your leadership skills as a BA, but have you ever stooped to think about the quality of your followership skills? 

We live in a world where the quality of leadership is considered to be absolutely critical to the success of projects and organisations. But followership skills are not mentioned, and the concept of being a follower has negative connotations. Many BAs do not want traditional leadership positions, but we do want to be heard, for our work have impact and to have appropriate influence on decisions. This role is often referred to as being a ‘trusted advisor’. 

This session will explore current leadership theories, how to develop as a follower and what it really means to be a trusted advisor.

In the late 1890s, Pareto showed that 80% of the wealth in Italy was controlled by 20% of the population. 130 years later the ‘Pareto principle’ is still used to determine what is ‘mainstream’ and what is an ‘exception’. But should it be?

All too often, applying the principle simplistically leads to services and processes being designed that marginalize vulnerable stakeholder groups. However, it doesn’t have to be this way and there are a range of tools that can be used by BAs to help ensure this trap is avoided. In this presentation you will hear:

• The importance of understanding ‘variety’, and how this relates to service design
• Practical approaches for understanding stakeholders and their perspectives
• How journey maps and personas work well, but alone they aren’t enough
• How ‘persona overlays’ can be helpful in ensuring design is inclusive

This presentation focuses on practical tools, and blends ideas from service design, systems thinking and business analysis

Growing organizations often find themselves in a tricky position with data: they have been

collecting it but may not know what to do with it. They may be outgrowing the way they have
been processing data and need to think further about infrastructure.
This presentation provides a case study of an organization on the cusp of tripling their outreach
whose data processes were not able to keep up. Worse, their data team almost entirely left the
organization. We discuss how they stabilized their core data processes, built foundations, and
set them up for future scaling, calling out actionable tips along the way.

Learning Objectives:
 Resolve challenges such as data quality, staffing, and lack of architecture
 Understand practical techniques that can be used by organizations of any size
 Review a comprehensive map for you to assess your current data capabilities

Join us for a fireside chat about adapting to change in our ever-transforming environment.  Lynn Almoro, Chief Architect at UnitedHealth Group, will share the resilient and adaptive practices she has acquired to thrive through countless changes in her career, especially in the rapid and unique challenges in healthcare in the last 2 years.  In conversation with Gladys Lam, Principal of Business Rule Solutions, Lynn will share insights, anecdotes, tools, and practices to increase our energy for resilience, anticipate what’s needed for transitions, and explain how to stay focused during times of uncertainty and ambiguity.

Who does the BA work? Who does change management? Who communicates the changes? Who trains the users? Who…Who…Who! If you and your team sound like a bunch of owls screeching then it’s time to take a step back and realize everyone must take ownership of project success. Successful projects are well understood, well planned, well communicated and have a mindset of joint ownership of success. Every role on a project has a shared stake in the outcome and must collaborate to accomplish a positive result. Join us in an examination of how BA’s can take charge of a project, squelch the owls and drive a spirit of unity within a project team to ensure success!

Successful product development hinges upon the ability to win the hearts and minds of those who are involved in fulfilling the product vision. But what practical steps can be taken to actually achieve this?Join Grant Wright and Pardeep (aka Paddy) Dhanda, for an immersive hands on session, where they will explore the power of Visual Thinking. They will introduce the 5 visual thinking types that every Product Owner should know about through their unique storytelling approach. Be prepared to draw along and help create the ultimate product vision!

Business and data go hand-in-hand, regardless if it’s a new system/process implementation or changes to an existing one, and regardless the industry you’re in. This session showcases the importance of understanding the business context of data and how it relates to the business need at hand. It speaks to effective questions to ask to guide business folks get to what they are really looking for, which every seasoned business analyst would tell you it’s not always as it seems! And it makes the case for key data principles and tools that ought to be part of every IT project implementation.

Learning objectives:

• Importance of business control of data in business requirements 
• Business of data purpose’ mindset,help business requestors navigate to what they are ultimately looking for.
• Best of the best data principles and tools to strive for, in every project implementation

In the business of process management, we need to focus.

How many business processes are there in your organization? A few? A handful? Dozens? Depending how deep you go into the process hierarchy, there are at least hundreds and more like thousands. Go just a bit deeper and there are tens of thousands.
So, you have thousands of important processes to be managed and continuously improved? Tens of thousands of them! How could that work? It’s just not possible.
The good news is that neither is it necessary.
Knowing a little bit about lots of processes is quite useless. Much better to know a great deal about fewer processes. Build deep knowledge of process content and context allowing better decisions about managing process, and therefore organizational, performance.
This presentation explains the Process Priority Pyramid and how to select the optimum set of processes for active management and the knowledge required to achieve that.

Industries are undergoing drastic changes in the coming decades like never before. With all these changes happening, what is the link between strategies and what gets implemented to realize those strategies, ensuring that operations are a reflection of the vision? Business Capabilities are the one constant link.From executive desks to company operations, organizations adopting Business Capabilities as reference can increase significantly that strategies be reflected in implementations, linking the whole organization, bridging architecture to analysis to development and finally implementation. Whether they are used to define strategies, organize and analyze business processes, prepare projects, perform requirements modeling or for ROI activities, business capabilities provide a clear scope definition of the targeted business vision, highlighting the context and therefore facilitating decisions. They ensure greater velocity and in validating that all business areas are addressed.

See and hear how one of the world’s leading cultural institutions created new business models during the pandemic.

The Rijksmuseum in Amsterdam – home to Rembrandt’s famous ‘Nightwatch’ – mapped their business capabilities to a granularity level that enabled them not only to create entirely new value chains with existing capabilities, but also to prioritize areas of innovation.

And innovate they sure did….

In 2020, Rijksmuseum launched a complete digital twin – a unique and completely digital audio-visual experience of over 8000 of the museum’s objects. Join us for a mesmerizing walk-through of the Rijksmuseum’s most beloved masterpieces, and hear first-hand how taking a business capability approach to your architecture can make the difference between surviving or thriving in the age of digital transformation.

Okay I get it – data is ALL the rage right now! But I’m not a data scientist! I just want to be able to use my data to GET THINGS DONE! Where do I start?

Data can help us answer so many questions, but only if we know how to successfully leverage the power of data. You do not need to be a technical expert with years of data analysis or be called a data scientist! You simply need to know some basics on how both your business and the data is setup. Then with a few good questions, you can pull together some powerful insights that help teams make informed decisions!

In this session Jamie will walk you through how to approach using data to help you make informed decision making. We’ll discuss how you can figure out what data you need to present viable recommendations to leadership. We’ll also list out the steps for working with the “data people” to get information that helps your decision making processes.

Join Capsifi for a practical exploration into how we support value engineering for business transformation. 

Research has shown how critical the role of business analysis is in sensing and responding to change and in data driven initiatives. As the speed of change continues to accelerate, how are we preparing ourselves? Join us for an interactive session where we will pit Nimble vs Data and showcase their importance to organizational success. Danelkis & Jared will face off against each other to demonstrate each side’s importance and as it may get ugly, our colleague Scott Bennett will act as referee while YOU the audience judge which is more important!

Last year we shared our journey to establish a great business architecture foundation. This year we have progressed to utilizing Business Architecture to facilitate strategic discussions with our business partners. In this session we share our approach to conducting Quarterly Business Review meetings, where we are partnering with our business units to connect business to available technology and identify future technology needs through demand shaping. Business Architecture is the key component in that facilitation to strengthen relationships. It’s our bridge – our connector!

Data sits squarely between business and technology and, if used correctly, it can facilitate the flow of information across an organization and bolster decision making. If used incorrectly, however, it may cause confusion and slow down essential processes. How do we ensure that, technically and culturally, our organizations are using data to enrich their capabilities and not weigh them down? What tools, techniques, and processes have been helpful to you? In this session, Vanessa Lam will lead a discussion amongst data professionals and data stakeholders to share experiences and best practices from a diverse set of industries. Bring your tough data questions to discuss with peers in a supportive and curiosity-driven environment!

Enable change more effectively with a proven process and a set of tools. Learn how a simple change model, a growth mindset, and a people-positive attitude have helped thousands of stakeholders at dozens of companies work through hundreds of changes and transitions. Then learn to apply that handful of simple techniques that will help you adopt, master, and leverage the model, the mindset, and the attitude in the work you do. You’ll be able to help your stakeholders through any transition more effectively, regardless of the change itself, and regardless of the stakeholders or their change appetite. Easy to learn, simple to talk about, and proven to be effective over and over. This approach will save you time and energy and will help you enable change faster and more completely than you’re doing today, saving your organization countless hours, helping stakeholders have better workdays, and bringing new ideas to market even faster than you do today.

Did you know that business analysis is used in every area of an organization? Although commonly used to define needs and recommend solutions on projects, it is also used on an organizational level to define strategy.  In this breakout session learn more about how strategy starts. We will apply some analysis techniques that help organizations shape and define how capabilities are applied to reach the goals and objectives of the enterprise.

In this session, come learn how to use some of the techniques found in the BABOK Guide to define and articulate corporate strategy. 

Learning Objectives: 

• Learn why analysis is strategic
• Look at how analysis techniques will lead to strategy development. 
• Business analysis techniques in action – where and how were these applied? 

Virtual teams are commonplace now and will likely continue post pandemic.  As companies open flexibility in their workplaces, talent will be diversely located. As teams spread across cultures, regions, and time zones; they primarily use technology to talk to one another. Email and text communication as the primary method can be easily misunderstood.

10,000+ people in a remote manager/employee relationship were surveyed about the quality of the most influential leader in their life. The one common word surfaced was trust. Teams perform better working with a manager they trust, so without face-to-face opportunities to build relationships, project leaders have a problem.

This talk shares strategies practiced by me as a distributed exec leader, sprinkled with academic findings. These communication tactics will help project managers and leaders build trust and relationship with virtual teams.

Business excellence approaches such as the Baldrige Excellence Framework and the EFQM Model guides organizations to improve and sustain performance. They are best-in-class system-thinking models. As a management philosophy, business process management (BPM) aims to achieve the same outcomes. Are they in conflict? Does the Criteria guide you on the “HOWs”? Does an organization need to choose between them? No, no and no!

This presentation shows why both approaches mutually support each other, and how leveraging the criteria questions in the Baldrige Excellence Framework will help Architects design-in sustainable performance excellence.

Process analysis is essential for any business change. As business analysts tackle this task, they often start with process flows. As processes grow more complex, so do the process flow diagrams. As we try to accommodate the needs of each persona, the processes get more intricate. As we collect more data, each new decision point contributes to making the process jungle denser and less penetrable.Embedded analytics allows to streamline the process while supporting decision-making in the context and in the moment. Business analysts can play a key role in this transformation – if they expand the scope of business analysis to embrace analytics.

Up to two-thirds of organisations struggle with turning their strategies into results, missing out on a potential performance increase of 60 to 100%. Yet without successful execution, the strategy is pointless. Indeed, strategy = execution.

Where should strategy become a reality? In change projects. With business analysis perfectly positioned to connect the dots from theory to practice, from idea to solution.

Enter the strategic BA, who helps the team in finding answers to the following questions:

• How do you formulate good goals, that guide execution without restricting creativity?
• How do you deal with stakeholders that know the solution before having investigated the problem?
• What is the importance of deep listening, and how do you do it?
• Why do we need to think about alternatives, and how do you facilitate their discovery?
• Should we still be doing projects? Is there a better alternative?

Traceability is a core tenet of systems development and is integral in achieving high quality outcomes. It’s the mechanism to support project and development activities and helps teams understand issues earlier in the process, ultimately mitigating development issues, reducing risk, and helping to ensure the creation of better-quality systems/products.

Until now, there has been no way to measure traceability and its impact on project outcomes. By measuring traceability, managers, business analysts and other stakeholders have a way to track adherence to development methodologies, helping them understand where there are potential bottlenecks and areas for improvement throughout the project lifecycle.

Learning Objectives

The importance of Live Traceability throughout the project lifecycle.
Measuring Live Traceability and its correlation with project outcomes
Benchmarking Traceability

High quality data is paramount for analytics that support public health strategic and operational decision-making. The CDC developed the Immunization Information Systems (IIS) Data Quality Blueprint which provides programmatic guidance to local immunization programs for improving quality of immunization data for their population. Additionally, detailed operational guidelines that support the IIS Data Quality Blueprint have been developed in collaboration with CDC partners, such as the AIRA.

This presentation will focus on application of popular business analysis techniques, such as concept models, business rules, and decision tables, to capture operational best practice recommendations for IIS on maintaining and improving data quality for incoming data as well as for data at rest.

You will learn:

• fundamental aspects of data quality
• leveraging business analysis techniques to analyze fundamental aspects
• dealing with data quality issues- tips to foster data quality culture.

The competitive job market will continue to intensify due to increased specialization of roles, skill-based competencies, and the global pool of labor. This is set to accelerate to the rapid impacts of COVID and the technology to quickly identify valid candidates out of the digital masses. Technology is changing rapidly and those poised to capitalized on a culture of continuous learning will have a path to climbing the corporate ladder. How can you stand out from the crowd? How do you prepare for what’s next? 

Join this session to learn how Google is shaking up traditional learning, the value of digital badges, and how certifications can not only boost your compensation, but also boost your confidence. See how today’s global trends point to a future where proving your worth with the right upskilling and certifications will change how you define your career. 

Learning Objectives: 

• How the job market is changing rapidly 
• Certifications can increase compensation, confidence, and marketability 
• Today’s trends and what that means for the future job market  

Research shows that Cybersecurity risks do not get the attention it is due, resulting in security breaches. In most cases, senior executives may not fully understand the security aspects and their implications, raising the key question as to who should make them see and how do we do that. Business Analysts present their analysis findings in a business case, and often Cybersecurity and risk controls are missed.A typical Cybersecurity business case usually involves adding new cybersecurity capabilities, maturing existing capabilities, or adding new cyber services. For BA’s working in product development, there are many opportunities to “shift left” with cybersecurity principles and controls, thereby bringing Cybersecurity into the discussion early on, as part of the business case, and into the user stories.

Facing an increase in business demand for software solutions and a shortage of skilled developers, organizations are turning to a low-code development approach. According to Gartner, the Codeless/No-code market will grow by 23% to nearly $13 billion and at least half of all new line-of-business applications will be created using low-code tools in 2021. Following the wide adoption of Agile and DevOps, this is the next major disruption to how solutions will be built. This new paradigm forces product owners & business analysts to play a central role in an extremely agile iterative approach.

In this session, you will:

• Understand how codeless systems work
• Experience codeless development live as we build a business application in 15 minutes
• Learn the evolving role and required skills of product owners & business analysts in codeless solution development 
• Hear what to expect in this space over the next 12 months

Women in Tech is back live for BBC 2022!  We have an exciting lineup for you, with 3 hours of programming.  You are welcome to attend all 3 or mix and match to fit your interests.

Join the Coffee with the Mentors session to network, ask questions, and talk about some of the topics we’ve explored this year.  This will be an informal session and a chance to get to know each other.

Nowadays it is common for business analysts to be in charge of development, testing, and ongoing maintenance of complex business decision models. However, whether you like it or not, your business decision models will contain bugs like regular software always does. They will fail to produce expected results under unforeseen circumstances. As a result, their authors will have troubles to understand why certain rules were not executed while others did. For real-world business models even the best explanation reports and execution traces would not be helpful to understand their behavior. What they need is a powerful while easy-to-use Rule Debugger to step through the execution of business decision models, pause it at any rule or ruleset, and inspect the state of the decision model. In this presentation we will demonstrate how business analysts can use a friendly graphical Rule Debugger to debug their business logic in business terms without becoming de-facto programmers.

Too often failure is kept in the dark, and we try not to acknowledge it. Fear of failure can stop us from taking the kinds of risks we need to take to succeed, and may cause us to undervalue ourselves as contributors. Come hear Women in Tech talk about some of their failures, and the value of failing – and how they learned and grew from them. 

Women in Tech is back live for BBC 2022!  We have an exciting lineup for you, with 3 hours of programming.  You are welcome to attend all 3 or mix and match to fit your interests.

Did you know that the Visio Data Visualizer can create process maps for you automatically? Just point Visio at process data in Excel and Data Visualizer does the rest. Even better, the diagram and the data are synchronized so changes you make in one are synced to the other. It’s also possible to work entirely within Excel and create a Visio diagram without needing a Visio license! Come watch live demonstrations of flowcharts and swimlane diagrams being generated in real time. After this session you’ll be equipped to let Visio do most of the work for you when you need to create business process diagrams.

I am sure you have years of experience and run workshops regularly. You know the rules: to define a goal, write an agenda, identify stakeholders and designate roles.

I am sure you are a facilitator and you are working on this skill constantly. But, do you still have workshops where one person dominates your meetings? Do you feel that no one is engaged? Are the results still unclear? Do people say they don’t want to waste time? For tough workshops, do you prefer to invite an external moderator? If you answered yes at least once, then this case study is for you.

In my daily work I run around 2-5 workshops weekly. They are mostly with business leaders. They are for people who do not like to waste their time.

I discovered the secrets to workshop preparation. You will be surprised how much you can prepare before the workshop and that moderation is an easy thing to do without stress. I will share with you my life hacks gained over 15 years with a step-by-step guide using practical examples.

Cyber Security is one of the most important areas in todays corporate life. The fast-growing need to help companies mitigate their risk has created some new approaches for business analysts who possess the hard and soft skills needed to develop and maintain “build-in” security in the life of product development. In this talk we will present one of our case -studies where we combine Product-Lifecycle Management (PLM) end-to-end process with cyber security risks points and created a specific check-list for business analysts and security managers to identify the potential risk steps, task, environments, equipment or relations within the process. Based on that we even went further and planned the appropriate protection scenario and internal procedures to detect, respond and recover in case of cybersecurity breach. Case will clearly present, that the role of BA and business analysis is playing a key role in helping organizations prevent a cyber-attack and to build in product development.

The answer is yes, if your organization is committed to these emerging practices and technologies and the right information architecture is prioritized to enable value in your investment. A knowledge graph is a way to store and visualize enterprise knowledge in terms of entities and their semantic relationships. This powerful tool can drive all kinds of business analysis to unlock innovation, achieve cost savings, and manage risks. Not a replacement for traditional data lakes and warehouses, knowledge graphs can accelerate the time to analyze critical information sources not readily available in these environments. In this session, you’ll discover a path to semantically richer and new forms of business analyses.

A lot has changed over the last few years, and women in particular are reevaluating what work and career looks like for them.  Our mentors will talk about how to navigate career and job decisions in the new normal, and how to advocate for what you need from your work life.

Women in Tech is back live for BBC 2022!  We have an exciting lineup for you, with 3 hours of programming.  You are welcome to attend all 3 or mix and match to fit your interests.

Join IIBA’s President & CEO as he poses how IIBA views some of the burning questions of the day and engages with the audience to surface how we’re all dealing with them.