Business analysts are the connective tissue of change—linking strategy, operations, and technology, but in a world of accelerating complexity, few are operating as strategic enablers of change. To do so, BA’s need to become the custodians of an explicitly articulated business operating model and develop the knowledge engineering skills to consolidate their deliverables as a holistic, enduring, incrementally evolving digital asset.

This session introduces the Digital Twin of an Organisation (DTO): a dynamic, real-time model that reflects how an enterprise truly runs. More than a repository, the DTO serves as an analytical command center—mapping capabilities, value streams, and systems to help analysts identify impact, uncover inefficiencies, and simulate change before it happens. 

Discover how DTOs are transforming business analysis by enabling continuous insight, deeper alignment with strategic goals, and evidence-based decision-making across the organisation.

LEARNING OBJECTIVES

Why the business operating model is your company’s most important strategic asset

How a Digital Twin turns a business architecture model into a operational command center

How business architecture is not a role but a technique for business analysts