Generative AI is changing how work gets done, but it isn’t changing what organizations need most: sound judgment, clear strategy, and decisions that create real advantage. As AI accelerates analysis, automates tasks, and generates insights at scale, the role of the business analyst is at an inflection point. The question is no longer whether analysts should use AI, but how they evolve from producing analysis to shaping strategy in an AI-enabled world.

In this keynote, Vincent Mirabelli explores how strategic business analysis is being redefined at the intersection of human judgment and generative AI. Attendees will learn how leading analysts move beyond requirements and outputs to influence direction, frame better questions, and connect AI-driven insights to meaningful business outcomes. The session blends strategy, real-world examples, and practical frameworks to show how business analysts can partner with AI without surrendering accountability, ethics, or strategic intent. Participants will leave with a clearer understanding of where AI adds leverage, where human thinking remains irreplaceable, and how to position themselves as strategic partners who turn analysis into lasting advantage.