Even experienced business analysis professionals can unknowingly fall into habits that weaken outcomes and reduce perceived value. This fast‑paced session introduces the Seven Deadly Sins of Business Analysis – common pitfalls that derail clarity, stakeholder alignment, and decision‑making.

Come learn how to recognize these traps and apply practical mindset shifts that turn risk into value. This session identifies how to avoid each sin with practical tools and techniques. Participants will leave with actionable insights they can apply immediately and a renewed perspective on how to move from simply “doing analysis” to excelling as a trusted business analysis professional.