The practice of architecture (enterprise, business, data, etc.) needs a services-based approach to providing business-outcome focused results. An architecture playbook captures the essential elements of architecture services providing the architecture practice team with a means of building, maturing, and even reinventing the architecture practice. Individual plays identify the type of service, the target stakeholders (i.e., customers), as well as recommend team composition, work approach, deliverables, tools, and more.  Individual architecture plays provide a descriptive foundation to grow the architecture practice team’s skills, toolsets, and adapt as organizational customer needs evolve. Participants will receive access to a sample playbook containing a range of plays addressing architectural services as well as orientation on the different parts and how tailor them for individual team use.