“Let’s go back to the basics. Let’s redefine and reimagine Innovation…….Let’s define true product success and how to achieve that. How do we ensure we build products that deliver value? Products that scale? Products customers love?

This presentation aims to revisit and redefine the concept of innovation through Customer Centricity, focusing on product development strategies that ensure delivery of scalable value and demystify the feature factory practice. Often, enthusiasm for product creation can obscure the fundamental objectives of innovation and the true essence of product success.

In this presentation, Bola will explore the art of product innovation, review several case studies of Product Innovation, discuss common antipatterns in Product Innovation, understand the different voices or players in the product development process, and discuss, analyze, brainstorm and at the end get insights on how to ensure we are building products that deliver value.

LEARING OBJECTIVES

• The different actors and factors that drive Product Development
• The art of customer-centricity in Product Development
• How to build products that customers love leveraging different techniques