In 2015 Intercontinental Hotel Group (IHG) began using agile within the brand and marketing organization to help hotel interior and exterior design initiatives move faster. The transformation from traditional project management to agile ways of working was a tectonic shift to the culture at IHG and has vastly improved design innovations, guest experiences and owner relations. This session will cover the successes and challenges of using agile in non-software initiatives to iteratively innovate and build new brands, rapid prototype design concepts and fail fast testing of potential solutions to maximize the impact of IHG’s brands, marketing and hotel design efforts. Come learn and take away the concepts we used to increased time to market for hotel construction and design efforts using the value of agile philosophies and methods.

Attendees Will Learn About:

• Non-software agility
• Brand development using agile
• Agile ways of working transformation