Reaching Scale with Design Thinking - Building Business Capability

Speakers:

Eksara Jayan

Reaching Scale with Design Thinking

Date:

Wednesday, June 11, 2025

Time:

8:50 am

Summary:

Throughout Eksara’s past experiences, he has been able to apply design thinking practices in global Fortune 500 companies successfully. In this presentation, his past experiences of delivering business value using design thinking will be depicted. How a modern business analyst will play a vital role in the center of this new mode of value delivery will be discussed. The presentation will talk about Eksara’s experiences of applying Google-style Design sprints in larger cooperations mixed with business analyst techniques in BABOK, and how service-based companies in the US apply their own design thinking models, his experience and their application will be detailed. Eksara will talk about where these can succeed, what can go wrong, and how business analysts need to improve their minds to deliver value that addresses complex problems with agility and creativity.

LEARNING OBJECTIVES

  • Apply Design Thinking in larger cooperation’s
  • Understand where Design Thinking goes right
  • Rethink value delivery to you clients

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