A strategic inflection point is that moment when a combination of technological innovation, market evolution and customer perception requires the company to make a radical shift or die”. There is no gainsaying that we are at that strategic inflection point. We are in a VUCA (Volatile, Uncertain, Complex and Ambiguous) world and increasingly, organisations are coming to the harsh realization that their current organisational structure and management frameworks are not sufficient to succeed in the VUCA  (Volatile, Uncertain, Complex and Ambiguous)  world. We have seen radical changes in the current world. How then do organizations ensure they remain competitive and successful in the wave of global technological, cultural and market shift? Just implementing an Agile framework is not enough. To succeed in the new age of disruption, organizations require a more product-centric approach, a different operating model. In this presentation, we will explore the WHY, WHAT and HOW of a product-centric organisation, leveraging research and  case studies and experience from the field.