Optimising Value Creation through Business Agility
Thursday, May 11, 2023
Presentation overview: The challenges of sustaining competitive advantage continue to increase with rapid shifts in consumer expectations and digital capability. The rise of design thinking has demonstrated the importance of keeping customer needs at the heart of business design, but considerable business agility is required to actually capitalise on these insights. Complex organisations with diverse offerings, combined with senior executives with often competing drivers, can find it difficult to align on strategy and adopt the “transformation-as-usual” mindset required to optimise value creation. This presentation will demonstrate how organisations can take advantage of the various methods showcased throughout the conference to meet these challenges, such as human-centred design, strategy definition, business architecture, and investment prioritisation.