New Rules for Product Success - Building Business Capability


Jas Phul

New Rules for Product Success


Thursday, May 11, 2023


2:00 pm


Academy 414


The world has changed in dramatic ways, impacting both the work we do and how we do it.This presentation discusses the changing nature of our work and how that impacts the way we create products for our customers. In essences, new rules for product success. We’ll demonstrate how you can use IIBA’s Guide to Product Ownership Analysis to help your teams create the foundation for success. Plus, we’ll identify concrete ways in which you can effectively use business analysis techniques to deliver successful products that exceed expectations.

Learning Objectives:

  • Join us to hear about recent developments and our insights based on real-world experience as we discuss:
  • How to leverage new rules for product success
  • The need for product ownership analysis skills
  • Using high-impact business analysis techniques to create great products

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