Creative Match: Successfully Utilizing BA’s as Product Owners - Building Business Capability

Creative Match: Successfully Utilizing BA’s as Product Owners


Wednesday, November 13, 2019


10:25 am


Atlantic Ballroom 3


Mutual of Omaha Insurance started an Enterprise Business Agility Initiative with a goal to deliver value to customers quicker. Stable Teams were formed with cross functional staff (including a leadership triangle), a prioritized backlog, co-located, working together daily and practicing Agile. A key role on the triangle was the Product Owner (PO). The PO was traditionally a Senior Manager from Product Operations. However, the demand for co-locating and working together daily became a challenge for the PO’s. Mutual tried different PO alternatives including sharing duties, refining roles and providing PO assistants. Utilizing Business Analysts (BA) in this role was a creative solution that played upon the strengths and knowledge of the BA’s. The BA’s were also challenged to operate on a higher level as a PO but still rely on their core fundament competencies to make a successful transition to PO’s. Mutual’s Case Study will highlight retrospective challenges and best practices to create this successful PO model using Business Analysts.

Learning Objectives:

  • Understand the Product Owner role and what Business Analyst competencies align with these duties
  • Understand the BA career ladder and what skills, experience and attributes are essential to transition to the PO role
  • Review key challenges and lessons learned as the BA transitioned into the PO role
  • Discussion on “Would the PO role be a good fit for you?”

Ready to attend?

Register now! Join your peers.

Register nowView Agenda
Newsletter Knowledge is everything! Sign up for our newsletter to receive:
  • 10% off your first ticket!
  • insights, interviews, tips, news, and much more about Building Business Capability
  • price break reminders