Dr. Terry Roach is the Founder of Capsifi. He is a passionate advocate of business modeling and the practice of business architecture. He is the author of the ‘CAPSICUM Framework for Strategically Aligned Business Architecture,’ resulting from his 2011 Ph.D. thesis from the University of NSW. He continues lecturing postgraduate university courses in Enterprise Architecture and Conceptual Modeling techniques. Before founding Capsifi, he held various executive roles with major global technology companies (including PeopleSoft, Oracle, IBM, and Apple), managing Solutions Architects and Business Analysts teams.