The core mission of any business analyst is to generate requirements that drive value. Yet, poorly designed criteria often lead to significant pitfalls, resulting in project failures and wasted resources. This presentation will take attendees on a journey through the business requirements lifecycle; from initial elicitation sessions, through the procurement process, and into contractable Statements of Work. Mike will evaluate the impact of poorly defined project criteria, often resulting in the acquisition of subpar technology and implementation failures. Participants will gain the tools required to identify risky requirements early in the process and implement mitigation strategies to ensure strategic objectives are successfully achieved. By sharing real-world examples and insights from both professional and personal experiences, this session will empower attendees with practical tools to design effective requirements and implement successful technology.