Bio:

Jeffrey Roth is IIBA’s Chief Marketing Officer. Jeff is passionate about advancing the global business analysis community. He leads a remarkable team responsible for all marketing, communications, brand and design, content delivery, lead generation, webinars and events, advertising, and related activities to nurture the growing demand for business analysis. With over twenty years of digital marketing leadership experience, most recently including the Silicon Valley start-up world, Jeff helps IIBA continue to evolve with the changing demands of the workplace and our diverse global membership.