Fabrício Laguna
Role:
Senior Advisor
Company:
IIBA
Talks
Elicitation of the "real" needs
Concept Modeling - Creating A Shared Business Vocabulary (Part 1 of 3)
Concept Modeling - Creating A Shared Business Vocabulary (continued - Part 2 of 3)
Concept Modeling - Creating A Shared Business Vocabulary (continued - Part 3 of 3)
Bio:
The Brazilian BA is known for his charming and approachable style, and a unique talent for breaking down complex concepts and making them accessible and engaging, whether he’s presenting live, on YouTube, or through his online courses. His teachings have reached and inspired students in over 73 countries

Author of “Please Hold – The Power of Outcome-Driven Thinking”, Fabrício is the foremost authority on Business Analysis in Brazil. He made history as the first Certified Business Analysis Professional (CBAP) in Latin America back in 2008 and holds several other prestigious certifications, including PMP, AAC, and CPOA. He is a former president of the IIBA Brazil Chapter and currently a Senior Advisor for the president and CEO of the IIBA. With over 25 years of experience, Fabrício has made significant contributions as a consultant, instructor, blogger, and YouTuber in fields such as methodology, solution development, business analysis, systems analysis, project management, business architecture, and systems architecture.
Learn more about Fabrício and his work at: TheBrazilianBA.com and YouTube: The Brazilian BA.