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Deena Freed is a data professional with over 20 years of experience in enterprise architecture and business process. Deena has worked with Fortune 500 clients via various customer-facing roles across Pre-Sales, Professional Consulting and Training. Deena is currently the Strategic Advisor for the erwin Evolve Suite, responsible for building strategic relationships with clients, assessing customer and helping to build product use cases, from presales to post sales, thus supporting the complete sales lifecycle.