Business analysts have always been at the heart of business change and process improvement in their organizations. As data becomes a more prominent part of organizations, business analysts need to play that same role in improving the processes that ensure healthy and efficient data use. Discussions of data can easily become technical, but this presentation focuses on the human side of data. Business analysts have the opportunity to affect many human-led processes that affect data, including data collection, handling, and analysis. This presentation provides a framework for thinking about how you can positively impact data, including questions to ask, processes to assess, and analyses to perform. Hear about real-world data process changes, learn question and assessment templates, and understand the effects of data improvements on the organization as a whole.