Business Rules mapped with processes, requirements and information concepts are very powerful for building superior business solutions.  Business Rules alone are a very powerful tool that contains their own benefits for any business. In this session, I will show the unexpected benefits KOA (Kampgrounds of America) is experiencing from having Business Rules elicited, defined, analyzed, and documented. I will discuss the challenges that existed before having rules documented, scope of eliciting rules, critical conversations had, making them transparent, and the continued measured benefits found from Support all the way through the Business Architecture.