Business Architecture, like other promising methods from past, is ripe with great opportunity for organizations to get their act together and thrive. It is also full of misleading protestations from incumbents and newbies, many with vested interests, dogmatic mindsets and frankly, a lot of promises that just do not work well in reality. Many practitioners advocate overly-simple methods that aim to solve complex challenges that are more hope than strategy. This is an area that can easily become academic, where inflexible methodology seems to be more important than practicality. In this session, Roger Burlton an experienced pioneer in applying pragmatic Business Architecture practices, will take us through a journey of dashed hopes and realistic alternatives that can be trusted to deliver. He will focus on an approach that can adapt to each organization’s particular scenario, with its unique pressures, expectations, maturity, resistance, readiness, opportunities and risks. You can expect some controversy so come and participate in the discussion.

• What are the potholes to be aware of?
• What works better?
• How to change some intransigent minds?