The average person checks their phone once every 10 minutes they are awake. We live in a world full of distractions that make it challenging for us to focus on the most important things at work. Business Analysts are forever having to engage stakeholders to communicate their message and obtain buy-in to solutions. Unfortunately, traditional engagement methods can be ineffective in this era of technology and constant distraction. In this session, we will explore the science behind why we lose focus so easily and strategies that every Business Analyst should add to their tool kit to build their indistractable superpowers!