SAFe is one of the agile frameworks that helps guide organizations to achieve business agility, a shorter time to market and readiness to respond to competitive threats. But often organizations perceive business agility to be measured by the quantity and frequency of features added to a product. Without business analysis and a BA role on SAFe initiatives, product features might not satisfy customer needs and might not achieve the expected business value. Remember, people buy a solution to their problem, they don’t necessarily buy a product. This presentation will illustrate real life examples of the challenges and impacts associated with working on Scaled Agile initiatives where product and solution context are not always understood in their entirety by the agile teams and how the BA can make a difference. The presenter will share practical examples on how to overcome these challenges and position the BA and business analysis back at the core of business agility in SAFe.