Product Management for Business Analysts - Building Business Capability

Speakers:

Kevin Brennan

Product Management for Business Analysts

date:

Tuesday, November 12, 2019

Time:

9:00 am

Room:

Atlantic Ballroom 3

Summary:

As companies move towards increasingly digital business models, the basis of competition is shifting to drive a new focus on the needs of customers. The result is an increasing need for skilled product managers, a role that experienced business analysts are well suited to fill. To fill that role, BAs need to expand their skill set to include the ability to understand a market, define a unique and compelling value proposition, and define how to deliver on that. 

This workshop will enable you to:

  • Describe the product management role, and how it differs from a business analyst or agile product owner.
  • Identify market opportunities and define a value proposition for a product.
  • Build a product roadmap that delivers increasing value over time.

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