Product Management for Business Analysts - Building Business Capability


Kevin Brennan

Product Management for Business Analysts


Tuesday, November 12, 2019


9:00 am


Atlantic Ballroom 3


As companies move towards increasingly digital business models, the basis of competition is shifting to drive a new focus on the needs of customers. The result is an increasing need for skilled product managers, a role that experienced business analysts are well suited to fill. To fill that role, BAs need to expand their skill set to include the ability to understand a market, define a unique and compelling value proposition, and define how to deliver on that. 

This workshop will enable you to:

  • Describe the product management role, and how it differs from a business analyst or agile product owner.
  • Identify market opportunities and define a value proposition for a product.
  • Build a product roadmap that delivers increasing value over time.

Ready to attend?

Register now! Join your peers.

Register nowView Agenda
Newsletter Knowledge is everything! Sign up for our newsletter to receive:
  • 10% off your first ticket!
  • insights, interviews, tips, news, and much more about Building Business Capability
  • price break reminders