It’s no secret, despite 50 years of executing projects, the majority of projects fail! Over 75% of projects are over budget, behind schedule or don’t deliver expected benefits. So why do we continue using this failed paradigm? Leading organizations are transitioning away from projects to a product centric view of their work to help improve outcomes. We’ll use real-world examples to discuss: What these companies have done that others lack? Why these companies no longer run monolithic projects? What special skills these companies have with integration and software delivery? We’ll also discuss how effective business analysis, and specifically IIBA’s Guide to Product Ownership Analysis can help organizations move away from underperforming initiatives and deliver desired outcomes.