Have you ever felt professionally misunderstood? Ever had stakeholders that don’t want to engage with business analysis work, or that involved BAs too late? If so, then this is the session for you!

The harsh truth is that business analysis is misunderstood sometimes. Yet, it is our role as practitioners to cut through that misunderstanding and show stakeholders the value that we can add. In this session, you’ll hear tips and techniques from the world of sales that can be used to ‘sell’ the BA role internally. 

During the session you will hear:

• A range of techniques and ideas from the world of sales that are directly relevant for BAs
• Tips and tricks for getting skeptical stakeholders interested and engaged with business analysis
• The importance of understanding stakeholder perspectives, and deepening relationships

Whether you are an experienced or newer BA, you’ll walk away with techniques that you can apply in your day job.