Working with people is often the most difficult part of our jobs. Securing stakeholder time and attention, making decisions, and obtaining buy-in are all harder than they should be. Is it because everyone (else) just does things wrong? Or could it be that if we understood more about how the brain works and the different ways people think, that we could engage more effectively? That’s the basis for this session: by embracing the principles of neuroscience, we can become better communicators. We will talk about Ned Herrmann’s Whole Brain theory and discuss specific ways to use David Rock’s SCARF model to work with people more effectively. We are all leaders, followers, and teammates at various times; this session will increase your potential to be better at all three.