Software delivery often comes to continuous output fatigue with little to none observable impact. Outputs are easy to plan, easy to assign, relatively easy to produce, definitely easy to see. They give a sense of completion. In practice, teams are “doing agile” while not being able to bring a working product to their customers. Without a working product adoption there is no behavior change, and without a behavior change there are no long term outcomes for the business.Get to know what pragmatic product approach is and elevate your BA tactics. Learn about the three areas of product thinking: customer centricity, time to value and elimination of waste.