Enterprise Design connects customer-centric product and service development to the enterprise transformation required to deliver. And no, this is not about running another Design Thinking workshop.

Looking back on 10 years of Design Practice experience applied at scale to challenging enterprise environments, Milan will show how to use Design to give shape to enterprises.

Applied in a holistic and systemic fashion, Enterprise Design can help us deal with challenges of innovation and transformation. It acts as the glue between Customer Experience and Business Architecture, and enables us tackle the complexity that makes ambitious endeavours so ambitious – and worthy of applying our collective intelligence and creativity.

Learning Objectives:

• How to scale design practice to the enterprise level using a framework going from the Big Picture challenges to the tangible Rendering (and back)
• Achieving traceability between the Customer Experience Journey, Operational Business Architecture, Processes and Organization
• Take home a framework and approach to drive innovation and transformation projects by design in your own or client organizations