The word ‘value’ is right in the definition of business analysis. Product managers strive to create valuable products. Agile leaders tell you that the goal of their methods is to maximize business value. But even so, many project and product teams struggle to understand how and whether their work matters. The massive upheavals we’ve seen in 2020 make it even more critical to be able to define and deliver on value.

This workshop will help you understand how to define business value in actionable terms, the different forms that value can take, and how to assess your progress toward value creation.

Learning Objectives:

• Apply value models such as jobs-to-be-done, user behaviour changes and OKRs
• Identify customer, business and stakeholder value and resolve conflicts between them
• Use financial, functional, social and emotional value concepts to help stakeholders make better decisions